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BizReport | Mobile Marketing September 18, 2012

Video, relevancy important for mobile consumers

When it comes to mobile, relevant content and video are helping some brands become more relevant. According to data from Invodo mobile device traffic is still only about 5% of their volume but mobile viewers account for nearly 15% of... >>

BizReport | Advertising archives July 11, 2012

Global ad spend up 12% online in Q1 finds Nielsen

New data out from Nielsen finds ad spending is up for the first quarter of 2012 - an indicator that consumer confidence is also up and, potentially, that the global recession may be nearing an end. According to Nielsen's data... >>

BizReport | Viral Marketing February 08, 2012

Trends for video in 2012

Whether home-grown clips on YouTube or professionally produced Hollywood shows, video is growing in strength each month. Billions of video clips are served and along with those clips are millions of advertisements. How to stand out from the crowd in... >>

BizReport | Blogs & Content archives January 26, 2012

Studies: Focus on production, use online video with television

Whether online or mobile, the market for video is growing by leaps and bounds. Those viewing options are also bringing up new questions - is it better to sponsor or advertise? Short-form or long-form? Home-based production or professional? ... >>