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BizReport | Advertising archives October 22, 2008

Interwoven's new platform gives advertisers more options

As many studies have found, it isn't where or when you advertise it is how you target the advertising. To that end, Interwoven has introduced a new targeting suite which allows complete targeting, including the identification of audience segments. These... >>

BizReport | Advertising archives September 26, 2008

Interwoven allows targeting of unknown web visitors

Think you can only target ads to users who have logged on to your website before? Think again. Interwoven has expanded their targeting platform to allow marketers to target both known and unknown visitors, which should help deepen customer engagement.... >>