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BizReport | Advertising archives October 22, 2008
Interwoven's new platform gives advertisers more options
As many studies have found, it isn't where or when you advertise it is how you target the advertising. To that end, Interwoven has introduced a new targeting suite which allows complete targeting, including the identification of audience segments. These... >>
BizReport | Advertising archives September 26, 2008
Interwoven allows targeting of unknown web visitors
Think you can only target ads to users who have logged on to your website before? Think again. Interwoven has expanded their targeting platform to allow marketers to target both known and unknown visitors, which should help deepen customer engagement.... >>
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