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BizReport | Blogs & Content archives June 21, 2010

Study: Online overtaking print in ad, readership races

When it comes to advertising most brands and marketers still consider television and newspaper to be the best options. That frame of mind needs to change according to a new report from comScore which indicates that more consumers are consuming... >>

BizReport | Advertising archives July 15, 2009

Forecast: Search only ad space to increase in '09

In an updated forecast, Interpublic is now predicting that online search marketing will be the only ad category to expand by year's end. According to the forecast the online search spend will increase by just over 3% by the end... >>

BizReport | Research archives May 05, 2009

Report: Mobile ad spend slows

Over the next few years more marketers will turn to mobile advertising, but the growth rate is expected to quickly begin slowing. According to a recent report from Interpublic's Magna unit in the United State mobile marketers are expected to... >>

BizReport | Advertising archives September 30, 2008

FrameMedia adds ads, news to photo loops

You've probably seen by now the digital photo frames that friends and family are adding to their computers. FrameMedia is adding a little something extra to those loops and marketers should pay close attention. FrameMedia is one arm of Interpublic's... >>

BizReport | Research archives February 19, 2007

Top trends for 2007

Everyone had better get comfortable with digital media. That is according to a new trends list from Interpublic Emerging Media Lab. The list indicates that digital innovations are the key for success in business and life in the coming year.... >>