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BizReport | Internet April 23, 2019

As the web turns 30, what is coming next?

This year the world wide web turns 30, and while the digital space has definitely caught consumers' attention, there are areas of the web that its creators could never have envisioned. We asked a digital expert to weigh in on... >>

BizReport | Ecommerce archives September 14, 2018

How one business went from media to data brand

Transitioning a business is hard, even if the transition is from B2B to B2C commerce. TechTarget made the leap from media company to data, and continues to thrive. Here's how they are adapting their business into a digital leader. ... >>

BizReport | Internet December 25, 2015

Brands: What you need to know about IPv6

There will be some significant changes to how brands use the Internet in 2016, and the changes won't all be about marketing strategy. The change to IPv6 promises to hold some unique challenges to online businesses. ... >>

BizReport | Advertising archives August 15, 2014

Online Roundup: International expansion tools and local marketing tips

In the rapidly changing online space, retailers and advertisers need tools to help them reach not only local but international shoppers. Three moves should help brands push their expansion efforts.... >>

BizReport | Advertising archives March 05, 2010

B2B marketers embracing interactive channels

It's not just B2C marketers that are increasing their interactive spend. Forrester predicts B2B companies will not only increase investment in interactive channels but shift their traditional marketing budgets online. ... >>

BizReport | Email Marketing November 20, 2009

More proof email is alive and kicking among SMBs

It's not like more proof is needed, but just in case you needed more VerticalResponse has released data showing that email marketing is still a valued channel among small and medium sized businesses.... >>

BizReport | Internet November 02, 2009

Online marketers need not fear the fold

Just as traditional media tactics don't always work online, traditional marketing creative considerations don't always need to be adhered to on websites, as new data gleaned from usability tests conducted by UK-based cxpartners shows. ... >>

BizReport | Internet September 22, 2009

GroupM: More marketing dollars will be diverted to digital

As if more proof was needed that marketers are increasingly devoting their budgets to the Internet, GroupM has released a new, international study that predicts online advertising will account for an even larger chunk of global ad spend next year.... >>

BizReport | Advertising archives April 03, 2009

U.K. leads the way in online advertising

Despite the overall advertising spend in the U.K. falling 3.5% to $25.7 billion in 2008, online advertising spend experienced growth - the only marketing medium to do so.... >>

BizReport | Search Marketing June 15, 2007

Searches are up for Internet Yellow Pages

Online marketers may want to invest a bit more in Internet Yellow Pages (IYP) listings and advertisements. According to a recent comScore study, 800 million searches were performed through IYP in the first quarter of 2007. ... >>

BizReport | Research archives March 20, 2007

Johnson & Johnson reallocates budgeting in favor of online marketing

Johnson & Johnson (J&J) joins the growing list of big players shifting chunks of their ad budgets to internet-based activities.... >>