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BizReport | Internet March 01, 2013

Study: Optimized travel pages push conversion rates

It's no secret that optimizing landing pages can increase click thrus and conversions. But with more and more travel-minded shoppers turning to the online space to research destinations and make travel purchases, a new study puts more emphasis on travel... >>

BizReport | Advertising archives August 22, 2012

Study: Optimized images increase hotel ad click-thrus

A new study out from Intent Media indicates optimizing images may help online ad click-thru rates. Intent Media studied ads for major hotel brands; their research shows optimizing images increased click-thrus in some cases by up to 100%. Correlations could... >>

BizReport | Ecommerce archives April 18, 2012

Brands: Why you need intent, not just behavior

Brands have been fighting the re-engagement battle with online shoppers for years. One solution, Intent Media, helps to monetize the more than 90% of website visitors who leave without making a purchase. They do this by identifying actions and then... >>