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BizReport | Social Marketing May 29, 2020

Reports: Shoppers are buying, social pushing more purchases

Two new reports indicate that while all restrictions surrounding the Coronavirus may not be over, people are ready - and willing - to start shopping again. This could come as a relief to retailers big and small who have been... >>

BizReport | Ecommerce archives July 26, 2019

Reports: Experience key to engagement

Two new reports are an indicator that brands need to be focused on the customer experience. According to researchers, connection and personalization are key for customer engagement, as if the quality of the ad environment.... >>

BizReport | Advertising archives April 18, 2017

Study: Consumers aren't overexposed during campaigns

An interesting finding from IntegralAds' new H2 2016 Media Quality Report is that, contrary to popular opinion, consumers aren't being overexposed to products or brands during campaigns. Researchers, in fact, ad fraud is making it seem as if more viewable... >>

BizReport | Advertising archives January 11, 2017

4 Questions with Integral's CMO

There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers. I had the chance to chat with Integral Ad Science's... >>

BizReport | Advertising archives July 08, 2016

Ad Roundup: Platforms to focus on connection

In today's advertising roundup, a new partnership, an acquisition, and a new release all centered on increasing brands' ability to measure and connect. ... >>

BizReport | Advertising archives May 27, 2016

Ad Roundup: Targeting, Payments and Data

New releases for payments, data and targeting could give marketers new insight into customers. Details in today's advertising roundup. ... >>

BizReport | Advertising archives January 21, 2015

Ad Roundup: Increased metrics, better connectivity

New releases into the online space should set up online brands with a deeper take on online campaigns. Here's how:... >>

BizReport | Advertising archives September 19, 2014

Ad Roundup: Partnerships and acquisitions to improve platforms

This week two partnerships and an acquisition are helping online platforms shore up on the data front. Here's how the breakdown may affect advertisers and brands: ... >>

BizReport | Advertising archives February 10, 2014

Ad Roundup: Video offering for fraud monitoring + device aware option for mobile

Integral Ad Science has released a new video platform set up not just to serve video ads but to determine if ads were watched, by whom and if the ad was served from a brand-safe location. The platform identifies whether... >>

BizReport | Advertising archives January 30, 2014

Integral: Ad fraud levels down

Over the past year advertising fraud has gone down, but there may be another worry connected to the Athena botnet. Research into the botnet, which primarily uses Windows-based computers, by Mdotlabs indicates Athena could be easily used to commit advertising... >>

BizReport | Advertising archives January 08, 2014

Ad Roundup: Acquisitions, new hires and funding

Consumers aren't the only ones taking a fresh look at 2014 - three moves in the online ad space underline the importance of strategy and data analysis in the New Year. ... >>

BizReport | Advertising archives December 30, 2013

Expert: 2014 is the Year of Accountability

According to one expert 2014 will be the year of accountability. Digital advertising is "growing up", platforms are available to help prevent and control fraud and more brands are taking an active role in fraud protection.... >>

BizReport | Advertising archives December 16, 2013

Ad Roundup: New offerings give marketers additional quality controls

Three new releases into the online ad space should sent up advertisers to better control campaign spending as well as to give the brand better intelligence about campaign performance. ... >>

BizReport | Advertising archives November 29, 2012

AdSafe Media rebrands, releases new tools

There is a new name in the online space, but that name is back by a familiar face. Today AdSafe Media is rebranding to become Integral Ad Science - and releasing a new suite of tools to help brands score... >>

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