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BizReport | Law & Regulation October 22, 2020

Experts: What government filing against Google means for digital space

This week word came that the United States Justice Department was filing suit against Google in an antitrust case, perhaps with the goal of breaking up the digital giant. The filing has many in the digital space what this could... >>

BizReport | Advertising October 05, 2020

Expert: How marketers can capitalize on streaming trends

It seems as if every television network, cable service and even online portal now has a streaming service. This makes sense as more and more people are cutting the cable cord and turning to digital streaming to watch not only... >>

BizReport | Advertising archives June 07, 2018

Study: Connected TVs, data driving video

In the video space, connected televisions and the adoption of data-driven video are driving adoption. That's the word from Innovid's new report, which shows that consumers are more engaged with data-driven video content than campaigns that aren't targeted. ... >>

BizReport | Advertising archives May 16, 2017

Study: Mobile click-thru key to video

New data out from Innovid outlines just what consumers are engaging with in the video space. One key element: mobile click-thru interactive video. Researchers found this format gives a 57% lift over even desktop numbers. ... >>

BizReport | Advertising archives August 08, 2011

Two moves to enhance ad experience for brands, consumers

Two moves in the online space should give local and brand marketers better access to engaged consumers. Belo Corp and Yahoo have expanded their local advertising deal while Auditude has tapped Innovid for a better video ad experience. ... >>

BizReport | Viral Marketing April 06, 2011

New Innovid unit enables interactive pre-roll units

A new ad unit from Innnovid allows brands to make any pre-roll ad interactive. Called iRoll Apps, the tool makes it easy for brands to include interactivity to all pre-roll campaigns within the Innovid space - what that means is... >>

BizReport | Advertising archives April 01, 2011

BrightRoll, Innovid partner for pre-roll units

A new partnership between online video ad platform BrightRoll and in-stream ad provider Innovid may put a new face on pre-roll video units. Through the partnership, new interactive pre-roll units will be offered throughout BrightRoll's network, as well as the... >>

BizReport | Viral Marketing March 16, 2009

Innovid launches in-video ad platform

A new online advertising platform could help publishers better monetize their online video content and give marketers an engaged audience to boot. Innovid offers pre-, mid-, post-roll ads which can be repurposed from a company's existing television ad formats.... >>

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