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BizReport | Search Marketing April 12, 2016

Report: US paid search spend down YoY

For the first time in six years, the paid search spend in the US has decreased. That according to new data out today from IgnitionOne. Their research shows that Q1 2016 paid search spend was down 5% YoY. Researchers blame... >>

BizReport | Advertising March 23, 2016

Experts: What Google Analytics 360 means for brands

This month Google announced a new suite of tools, Google Analytics 360, that are geared toward campaign measurement. The tools compile data from different sourced, and then share insights with brands. Two experts weigh in on what this new offering... >>

BizReport | Search Marketing February 24, 2016

Experts: What Google's right rail change means for advertisers

Late last week Google announced they would be taking out their right rail ads, leaving ad space only at the top or bottom of the page. There are two exceptions: Product Listing Ads (PLAs) and Knowledge Panel ads may still... >>

BizReport | Advertising October 13, 2015

Report: Facebook tops Google for display growth

Change is in the wind in the display advertising space. That according to one new report which indicates a social network is gaining ground on a perpetual advertising leader. ... >>

BizReport | Advertising October 02, 2015

Study: Brands keen on cross-channel but falling short

All the hype around cross channel strategies is making brands take a look at how they collect and use data, but many continue to fall short in truly creating a cross channel strategy from the data collected. That's the takeaway... >>

BizReport | Advertising September 16, 2015

Ad Roundup: Partnerships and platform extensions

In today's ad roundup: two partnerships that will increase brands' insight, and a platform extension offer more creative control. ... >>

BizReport | Mobile Marketing September 11, 2015

Experts: How the AOL/Millennial deal will impact mobile

Advertisers and agencies want to know: what does the AOL/Millennial Media acquisition mean for the online and mobile spaces. Two experts offer their insights as to what this deal could mean. ... >>

BizReport | Internet September 10, 2015

Experts weigh in on AOL/Millennial Media acquisition

Going in to the holiday weekend we learned AOL is set to acquire Millennial Media leaving many of us with a single question: what does this mean for the mobile space? ... >>

BizReport | Ecommerce May 22, 2015

Expert: What Google buy buttons could mean for ecommerce

Some experts are predicting that Google will soon launch buy buttons. One expert weighs in on the implications of this proposed tool. ... >>

BizReport | Advertising April 02, 2015

Q1 report indicates surging search market

As we move into Q2, one report indicates brands are reinvesting in search. According to IgnitionOne's Q1 report, the spend for search marketing has skyrocketed over the past quarter; the report shows that year over year the spend increased 25%.... >>

BizReport | Advertising October 17, 2011

RTB spending to surpass $6B by 2015

As people across the globe become connected to the Internet, advertisers are pushing more dollars into a specific area: real-time bidding (RTB). According to a new PubMatic report the global RTB spend should surpass $6 billion by 2015 as advertisers... >>

BizReport | Social Marketing July 11, 2011

BrightEdge: Facebook hottest plug-in, others seeing growth

The web is getting old. Sure, he websites are launched daily, but today's users aren't typing in URL addresses or randomly surfing. Instead they use social networks and find good content, cool products and new information. Most are finding this... >>

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