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BizReport | Advertising archives July 08, 2009

Danoo acquires Ideacast

Location based media network Danoo is set to acquire Ideacast, a captive television advertising provider. The acquisition gives Danoo one of the biggest location-based media platforms. National CineMedia (NCM) and Kleiner Perkins Caufield & Byers (KPCB) will hold minority stakes... >>