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BizReport | Email Marketing April 19, 2007
Visual email identification raises open rate by 67 percent
A leading provider of visual email identification solutions has released results of a recent study into whether emails are more likely to be opened if accompanied by a “certified” logo.... >>
BizReport | Email Marketing February 23, 2007
Smaller brands should warn customers about phishing attacks
A study from email authentication firm Iconix indicates smaller brands and even social networks could be putting customers at risk by not warning against phishing messages. According to the study, 1 in every 6 phishing messages are opened.... >>
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