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BizReport | Email Marketing March 22, 2012

Historic decline in global email inbox placement rate

Getting emails into inboxes is harder than ever before thanks to ISPs raising the bar on reputation metrics, according to new research by Return Path, who say this is the first time they have seen such a major decline in... >>

BizReport | Internet September 29, 2010

U.S. running out of IP addresses, White House issues advisory

The proliferation of mobile devices, such as the iPhone, Blackbery and iPad, has quickly depleted unique Internet, or IP, addresses in the U.S. Unless the issue is dealt with, the stock of addresses will run out by the end of... >>

BizReport | Email Marketing August 13, 2010

Return Path reunites emails with social network subscribers

When Friends Reunited took a closer look at their email deliverability, the social network discovered that many of their messages ended up in subscribers' spam folders or, worse still, disappeared into thin air. According to Return Path this scenario isn't... >>

BizReport | Email Marketing July 07, 2010

Email marketing: The status quo isn't working

Subscriber permission is the foundation of online marketing, in particular email, according to a new report that encourages marketers to change their attitudes toward email marketing and concentrate on quality, not quantity. ... >>

BizReport | Email Marketing December 03, 2009

Pivotal Veracity: Email deliverability rates plummet on Cyber Monday

As global web traffic to online stores rose to almost 8 million visitors per minute during the shopping madness that occurred this Cyber Monday, email delivery rates plummeted, according to data released by email delivery specialists, Pivotal Veracity. ... >>

BizReport | Email Marketing July 27, 2009

Return Path: Marketers 'in the dark' re email deliverability

Email marketing is often lauded for its deliverability and impressive ROI, but a new report from email marketing specialists Return Path has found that many marketers aren't being provided with accurate metrics. ... >>

BizReport | Email Marketing April 15, 2009

Make unsubscribing from email easy

Consumers are increasingly hitting the "Report as Spam" button when they receive email they perceive to be irrelevant, intrusive or simply lacking in value. To avoid being reported, marketers must make unsubscribe functions obvious and up-front, say email marketing experts.... >>

BizReport | Email Marketing December 18, 2008

DMA launches email Reputation Registry

The Direct Marketing Association and Return Path have partnered to launch the DMA Reputation Registry which will enable members to find out if their mailing IPs are authenticated. ... >>

BizReport | Ecommerce archives October 07, 2008

Institute of Sales Promotion publishes online couponing guidelines

The Institute of Sales Promotion (U.K.) is encouraging retailers and marketers to adhere to a new set of best practice guidelines for the creation and distribution of online coupons designed to limit counterfeiting and redemption abuse.... >>

BizReport | Email Marketing June 03, 2007

Content not the main culprit for email non-deliverability

Email deliverability remains the biggest challenge for email marketers and a recent study found that email content isn’t necessarily the culprit for non-delivery.... >>

BizReport | Email Marketing March 28, 2007

U.S. internet users demonstrate email know-how

Americans are experienced at managing their emails, says a new report from the Email Sender and Provider Coalition (ESPC). ... >>

BizReport | Email Marketing December 04, 2006

Improve Reputation and Increase Email Deliverability

Results of a recent study by Return Path indicate reputation, not content, is to blame for low email deliverability rates.... >>

BizReport | Law & Regulation December 01, 2006

Email Covered by 4th Amendment

A court has decided that the government’s ability to search and seize email content from service providers is in violation of the Fourth Amendment. ... >>