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BizReport | Email Marketing April 15, 2009
Make unsubscribing from email easy
Consumers are increasingly hitting the "Report as Spam" button when they receive email they perceive to be irrelevant, intrusive or simply lacking in value. To avoid being reported, marketers must make unsubscribe functions obvious and up-front, say email marketing experts.... >>
BizReport | Email Marketing December 18, 2008
DMA launches email Reputation Registry
The Direct Marketing Association and Return Path have partnered to launch the DMA Reputation Registry which will enable members to find out if their mailing IPs are authenticated. ... >>
BizReport | Ecommerce October 07, 2008
Institute of Sales Promotion publishes online couponing guidelines
The Institute of Sales Promotion (U.K.) is encouraging retailers and marketers to adhere to a new set of best practice guidelines for the creation and distribution of online coupons designed to limit counterfeiting and redemption abuse.... >>
BizReport | Email Marketing June 03, 2007
Content not the main culprit for email non-deliverability
Email deliverability remains the biggest challenge for email marketers and a recent study found that email content isn’t necessarily the culprit for non-delivery.... >>
BizReport | Email Marketing March 28, 2007
U.S. internet users demonstrate email know-how
Americans are experienced at managing their emails, says a new report from the Email Sender and Provider Coalition (ESPC). ... >>
BizReport | Email Marketing December 04, 2006
Improve Reputation and Increase Email Deliverability
Results of a recent study by Return Path indicate reputation, not content, is to blame for low email deliverability rates.... >>
BizReport | Law & Regulation December 01, 2006
Email Covered by 4th Amendment
A court has decided that the government’s ability to search and seize email content from service providers is in violation of the Fourth Amendment. ... >>
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