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BizReport | E-commerce October 07, 2008

Institute of Sales Promotion publishes online couponing guidelines

The Institute of Sales Promotion (U.K.) is encouraging retailers and marketers to adhere to a new set of best practice guidelines for the creation and distribution of online coupons designed to limit counterfeiting and redemption abuse.... >>

BizReport | Email Marketing June 03, 2007

Content not the main culprit for email non-deliverability

Email deliverability remains the biggest challenge for email marketers and a recent study found that email content isn’t necessarily the culprit for non-delivery.... >>

BizReport | Email Marketing March 28, 2007

U.S. internet users demonstrate email know-how

Americans are experienced at managing their emails, says a new report from the Email Sender and Provider Coalition (ESPC). ... >>

BizReport | Email Marketing December 04, 2006

Improve Reputation and Increase Email Deliverability

Results of a recent study by Return Path indicate reputation, not content, is to blame for low email deliverability rates.... >>

BizReport | Law & Regulation December 01, 2006

Email Covered by 4th Amendment

A court has decided that the government’s ability to search and seize email content from service providers is in violation of the Fourth Amendment. ... >>

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