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BizReport | Email Marketing April 15, 2009

Make unsubscribing from email easy

Consumers are increasingly hitting the "Report as Spam" button when they receive email they perceive to be irrelevant, intrusive or simply lacking in value. To avoid being reported, marketers must make unsubscribe functions obvious and up-front, say email marketing experts.... >>

BizReport | Email Marketing December 18, 2008

DMA launches email Reputation Registry

The Direct Marketing Association and Return Path have partnered to launch the DMA Reputation Registry which will enable members to find out if their mailing IPs are authenticated. ... >>

BizReport | Ecommerce October 07, 2008

Institute of Sales Promotion publishes online couponing guidelines

The Institute of Sales Promotion (U.K.) is encouraging retailers and marketers to adhere to a new set of best practice guidelines for the creation and distribution of online coupons designed to limit counterfeiting and redemption abuse.... >>

BizReport | Email Marketing June 03, 2007

Content not the main culprit for email non-deliverability

Email deliverability remains the biggest challenge for email marketers and a recent study found that email content isn’t necessarily the culprit for non-delivery.... >>

BizReport | Email Marketing March 28, 2007

U.S. internet users demonstrate email know-how

Americans are experienced at managing their emails, says a new report from the Email Sender and Provider Coalition (ESPC). ... >>

BizReport | Email Marketing December 04, 2006

Improve Reputation and Increase Email Deliverability

Results of a recent study by Return Path indicate reputation, not content, is to blame for low email deliverability rates.... >>

BizReport | Law & Regulation December 01, 2006

Email Covered by 4th Amendment

A court has decided that the government’s ability to search and seize email content from service providers is in violation of the Fourth Amendment. ... >>

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