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BizReport | Ecommerce archives August 22, 2016

Study: Online important for Hispanic shoppers

Hispanic shoppers are gung-ho for online shopping - even for groceries. That's one of the takeaways from IRI's new Hispanic Shopper Study; researchers dove deep into Hispanic shopping trends and found that this demographic is picking up online grocery shopping... >>

BizReport | Ecommerce archives December 23, 2009

comScore's new metric measures retail impact

Do you ever wonder if ecommerce ads are truly engaging consumers? A new metric from comScore could help by measuring the impact of online ads on actual sales. The new tool can be used by consumer packaged goods (CPG) brands... >>

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