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BizReport | Advertising January 31, 2019

Study: For video, sentiment targeting is key

Video advertisers may be wasting much of their budget with bad targeting. That's one key takeaway from MAGNA, IPG Media Lab, and ViralGains' new study which dives into the importance of consumer sentiment in video targeting. ... >>

BizReport | Loyalty Marketing June 17, 2014

Study: Brand perception, recall, favor pushed by rewards

In a new study out from IPG Media Lab and Kiip, researchers found rewards are pushing metrics like brand favorability and recall as well as brand perception - but that the rewards to the brand are higher when consumer rewards... >>

BizReport | Advertising June 07, 2012

Study: Unclutter webpages for better ad ROI

Hey, publishers, leaner website pages could lead to deeper engagement for readers, making advertisers happier. According to a new study from SAY Media, collaborating with IPG Media Lab, web pages with less 'noise' created a more positive impact from a... >>

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