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BizReport | Advertising archives September 03, 2015

Reports show upswing for connected TV, downswing for pay

Look for connected television ad sales to increase. That's the takeaway from a new ANA/BrightLine report which points to the astounding growth (380% YoY through January 2015) of viewing via these streaming devices. The report groups OTT devices like Amazon... >>

BizReport | Mobile Marketing September 12, 2012

How iPhone 5 may change mobile marketplace

With the release of the latest iPhone marketers are looking for more ways to make their mobile dollars last. The good thing - some experts predict acquiring loyal mobile consumers will be cheaper over the coming weeks as a large... >>

BizReport | Research archives February 27, 2012

Social game interest waning?

Farmville, Mobwars...two games synonymous with Facebook. But, according to a new report, the social network and its users aren't all that interested in games these days. That isn't to say some aren't still playing or that Facebook is kicking games... >>