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BizReport | Social Marketing April 22, 2009

IAB: Social spam turns off social networkers

The constant barrage of requests to join groups and download applications is annoying users of social media sites such as Facebook and Bebo, according to new research carried out in the U.K. by the Internet Advertising Bureau.... >>

BizReport | Research archives March 24, 2009

Lightspeed: Consumers are united about discounts

Younger consumers may prefer online video, the older generation may prefer email and banners and those in the middle may like a variety of ads but one thing is the same no matter what the age group: online consumers want... >>

BizReport | Advertising archives March 11, 2009

OPA proposes trio of new ad units

Hot on the heels of Google's launch of expandable display advertising, comes news from the Online Publishers Association that they are introducing a trio of new advertising units in the hope of boosting both creativity and revenue.... >>

BizReport | Advertising archives March 04, 2009

IAB asks for advertisers' input in new CPC guidelines

Just before releasing new guidelines for click measurement, the Interactive Advertising Bureau (IAB) is asking for advertisers to give their two cents. The IAB is asking online marketers to comment on three new guidelines for the measurement of cost per... >>

BizReport | Advertising archives February 20, 2009

Survey: Consumers receptive to ads while online shopping

New research has found consumers prefer to be served ads while conducting activities related to e-commerce such as researching products or shopping online.... >>

BizReport | Advertising archives February 18, 2009

Day-part targeting underused online

Whereas day-part targeting has long been common practice in the planning of radio and television advertising, it has yet to be embraced by online advertisers, according to new research from IAB and Lightspeed Research. ... >>

BizReport | Research archives November 21, 2008

IAB reports slow quarterly growth in online ad revenue

Despite the economic downturn, online advertising revenues continue to grow, according to a recent report from the Interactive Advertising Bureau and PricewaterhouseCooper. ... >>

BizReport | Mobile Marketing October 31, 2008

Marketers moving money into mobile marketing

A couple of new surveys reveal that spending on mobile marketing is expected to rise over the next few years, particularly across major UK brands, as marketers welcome its cost-effectiveness and targeting capabilities. ... >>

BizReport | Advertising archives October 10, 2008

IAB: Online ad spend up 15% so far

The US and global economies may be weakening, but according to the latest research from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, the online advertising spend continues to grow. Through the first six months of 2008, IAB reports that online... >>

BizReport | Email Marketing September 24, 2008

IAB issues new email best practices

The Interactive Advertising Bureau (IAB) has issued their latest "Email Data Management Best Practices"; the new best practices are intended to help online marketers get the most from their email campaigns by helping them ensure privacy, security, improve the permissions... >>

BizReport | Research archives April 08, 2008

UK: Value of Internet advertising to topple TV

Faster broadband and the proliferation of laptop ownership are fuelling the growth of online advertising in the U.K., according to a recent IAB report.... >>

BizReport | Research archives December 26, 2007

IAB issues rich media guidelines

Advertisers may rest a little easier in the New Year thanks to guidelines from the Interactive Advertising Bureau (IAB) regarding the measurement of rich media advertising platforms. The guidelines determine how and when rich media ads are counted as a... >>

BizReport | Research archives September 18, 2007

Research Advisory Board tapped by IAC

In their efforts to make the online ad space more user friendly - for advertisers and for consumers - the Interactive Advertising Bureau has created a new board to help create audience measurement guidelines. ... >>

BizReport | Research archives August 03, 2007

France emerging as one of Europe's leading online advertisers

Despite the slow adoption of online marketing and advertising by French businesses, a new report finds that France is now emerging as one of the leading Internet advertisers in Europe.... >>

BizReport | Advertising archives July 12, 2007

IAB to standardize online video audience measurement

As Nielsen//NetRatings announce their new web audience tracking metrics the Internet Advertising Bureau seeks to address the standardization of reporting the size of online video audiences. ... >>

BizReport | Advertising archives June 15, 2007

IAB launches centralized ad spec database

A centralized database of ad unit specifications has been launched by the Interactive Advertising Bureau.... >>

BizReport | Internet May 23, 2007

IAB has a timetable for comScore, Nielsen audits

Several weeks ago comScore and Nielsen//Netratings, two of the largest online metrics firms, committed to audits by the Interactive Advertising Bureau (IAB). Now the IAB says they have a timetable for those audits and are moving forward.... >>

BizReport | Internet May 10, 2007

IAB opens ad measurement guides to public comment

Online marketers wanting to have their voices heard about the accurate tracking of website traffic and ad metrics now have that chance. The Interactive Advertising Bureau has opened the floor for public comment on their new advertising measurement guidelines. ... >>

BizReport | Research archives April 24, 2007

Nielsen, comScore respond to audit request

Advertisers wondering what exactly a search share is or why their logs differ from measurement reports may have another tool to figuring that out soon. It appears as if the Interactive Advertising Bureau will get it's wish: more transparency among... >>

BizReport | Research archives April 23, 2007

IAB asks for an audit of web metrics firms

The Interactive Advertising Bureau (IAB) is not content with the status quo of current web measurement, and is asking two of the largest metrics firms - comScore and Nielsen//Netratings - to make a few changes. Chief among them, being audited... >>

BizReport | Research archives March 28, 2007

U.K. broadband penetration and online ad spend on the up

Cheap, widely available broadband connectivity and spending power are fueling internet usage in the U.K., which now boasts the fifth-largest broadband population in the world.... >>

BizReport | Research archives March 08, 2007

2006 online advertising revenue hits record high

The sharp growth of online advertising is reflected in the U.S. online ad spending figures recently released by the IAB and PricewaterhouseCoopers.... >>

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