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BizReport | Research April 08, 2008

UK: Value of Internet advertising to topple TV

Faster broadband and the proliferation of laptop ownership are fuelling the growth of online advertising in the U.K., according to a recent IAB report.... >>

BizReport | Research December 26, 2007

IAB issues rich media guidelines

Advertisers may rest a little easier in the New Year thanks to guidelines from the Interactive Advertising Bureau (IAB) regarding the measurement of rich media advertising platforms. The guidelines determine how and when rich media ads are counted as a... >>

BizReport | Research September 18, 2007

Research Advisory Board tapped by IAC

In their efforts to make the online ad space more user friendly - for advertisers and for consumers - the Interactive Advertising Bureau has created a new board to help create audience measurement guidelines. ... >>

BizReport | Research August 03, 2007

France emerging as one of Europe's leading online advertisers

Despite the slow adoption of online marketing and advertising by French businesses, a new report finds that France is now emerging as one of the leading Internet advertisers in Europe.... >>

BizReport | Advertising July 12, 2007

IAB to standardize online video audience measurement

As Nielsen//NetRatings announce their new web audience tracking metrics the Internet Advertising Bureau seeks to address the standardization of reporting the size of online video audiences. ... >>

BizReport | Advertising June 15, 2007

IAB launches centralized ad spec database

A centralized database of ad unit specifications has been launched by the Interactive Advertising Bureau.... >>

BizReport | Internet May 23, 2007

IAB has a timetable for comScore, Nielsen audits

Several weeks ago comScore and Nielsen//Netratings, two of the largest online metrics firms, committed to audits by the Interactive Advertising Bureau (IAB). Now the IAB says they have a timetable for those audits and are moving forward.... >>

BizReport | Internet May 10, 2007

IAB opens ad measurement guides to public comment

Online marketers wanting to have their voices heard about the accurate tracking of website traffic and ad metrics now have that chance. The Interactive Advertising Bureau has opened the floor for public comment on their new advertising measurement guidelines. ... >>

BizReport | Research April 24, 2007

Nielsen, comScore respond to audit request

Advertisers wondering what exactly a search share is or why their logs differ from measurement reports may have another tool to figuring that out soon. It appears as if the Interactive Advertising Bureau will get it's wish: more transparency among... >>

BizReport | Research April 23, 2007

IAB asks for an audit of web metrics firms

The Interactive Advertising Bureau (IAB) is not content with the status quo of current web measurement, and is asking two of the largest metrics firms - comScore and Nielsen//Netratings - to make a few changes. Chief among them, being audited... >>

BizReport | Research March 28, 2007

U.K. broadband penetration and online ad spend on the up

Cheap, widely available broadband connectivity and spending power are fueling internet usage in the U.K., which now boasts the fifth-largest broadband population in the world.... >>

BizReport | Research March 08, 2007

2006 online advertising revenue hits record high

The sharp growth of online advertising is reflected in the U.S. online ad spending figures recently released by the IAB and PricewaterhouseCoopers.... >>

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