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BizReport | Mobile Marketing February 05, 2019

Reports: Mobile is in, mobile pay isn't

Mobile continues to be a driving force for consumers in retail. The problem, according to one report, is that while consumers are increasingly turning to mobile devices to research products and some to finalize purchases, they aren't also jumping on... >>

BizReport | Ecommerce September 29, 2016

Report: Mobile pushing more ecommerce

When it comes to shopping via mobile device, many shoppers are browsing and buying more often than those who aren't connected. That's the word from the IAB's new "Mobile Commerce: A Global Perspective," which found that while three-quarters of global... >>

BizReport | Research February 12, 2016

Goodbye second-screening, hello switch-screening

It may be the biggest screen in the living room, but its dominance is waning, according to new research from the Internet Advertising Bureau.... >>

BizReport | Blogs & Content May 11, 2015

Streaming or traditional: Who is winning the TV battle

When it comes to entertaining consumers is traditional television still advertisers' best bet? New data out from IAB and from EPoll Research sheds light on just what is entertaining consumers.... >>

BizReport | Advertising December 26, 2014

Mobile, video to see analytics changes in 2015

Two experts believe we'll see better cross device and cross screen strategies from marketers in 2015. Much of that strategy could be based on data compiled during this quarter, and as some early reports have shown that data will hold... >>

BizReport | Advertising December 23, 2014

Experts weigh in on what to expect in the online ad space in 2015

If 2014 was the year that we talked about wasted ad spend on fraud - and we did - then some experts believe 2015 will bring more conversation about the wasted ad spend on inefficiencies in the supply chain. ... >>

BizReport | Advertising September 25, 2014

Jivox: Older ad formats hurting advertisers

Turns out traditional banner and display ads may be doing more harm than good for online advertisers. That's the takeaway from new Jivox data which indicates brands using older ad formats are missing out on potentially significant increases in campaign... >>

BizReport | Mobile Marketing March 11, 2014

Quarter of UK's top finance brands have no mobile website, apps

Among the biggest spenders on advertising within the UK's finance industry, a quarter does not have a mobile strategy, according to new research released by the Internet Advertising Bureau UK. ... >>

BizReport | Mobile Marketing October 15, 2013

Mobile spend hits $20b

As more consumers hit the mobile superhighway brands are following suit. According to new data out from the IAB the mobile ad spend has topped the $20 billion mark for the first half of 2013, an 18% increase over 2012.... >>

BizReport | Mobile Marketing June 11, 2013

Study shows effectiveness of Mobile Rising Stars format

Mobile ad formats have shown surprisingly high rates of engagement across the space, but a new study indicates the Mobile Rising Star unit is pushing engagement levels even higher. Researchers found the units doubled the interaction rate of standard banners... >>

BizReport | Blogs & Content June 11, 2013

BrightRoll: 92% Canadians watching online video

A new report out from BrightRoll and the IAB is marking 2013 as a 'breakout' year for video in Canada with more than 90% of Canadians now watching online video content. Along with an uptick in the consumption of video... >>

BizReport | October 15, 2012

IAB reports ad revenues at all time high in first half of 2012

The Interactive Advertising Bureau has released new figures that show U.S. online ad revenues in the first half of 2012 reached an all-time high.... >>

BizReport | Research July 23, 2012

IAB: Music fans look to mobile to connect

When it comes to music, fans of performers aren't just connecting before concerts or when a new single is released. According to new data from the IAB and LiveNation, music fans are connecting to their favorite performers, via mobile, before... >>

BizReport | Blogs & Content April 11, 2012

Releases to push video to the forefront

Two new releases on the video front could have more brands looking at online video as an option. From the IAB and vzaar, the releases help brands put the best message forward while maintaining brand integrity across the online spectrum.... >>

BizReport | Advertising October 05, 2011

Consumers, brands need more from mobile find experts

Smartphones and tablets aren't going away; in fact, with the release of Kindle's Fire and rumors about the upcoming iPhone 4S it looks as if mobile will continue its rapid growth rate. While more consumers are pushing into the space,... >>

BizReport | Blogs & Content August 10, 2011

What the mobile, video explosions mean for advertisers

US adults are spending more time online, on the mobile web and on Internet connected devices to find content. Whether written or video, the content craze is ratcheting up, giving advertising more chances to engage with in-market, interested consumer groups.... >>

BizReport | Advertising July 14, 2011

IAB releases best practices for marketers, publishers

As the web becomes more segmented it is more important than ever for brands and advertisers to test campaigns and then analyze their performance. A/B testing gives insight into campaigns pre-launch that can have huge impact on the bottom line;... >>

BizReport | Advertising June 15, 2011

Study: Display ads responsible for 44% of Q1 transactions

Display is coming up strong in the first half of 2011, despite trends that show more thought and creativity placed in newer formats like video. According to new data from C3 Metrics, display ads accounted for 44% of advertisers' attributed... >>

BizReport | Research September 28, 2010

IAB: People spend nearly 2,000 minutes/month online

When it comes to 'finding' consumers, most marketers know they need to look online. But the scope of the Internet is changing and so is the way that consumers are engaging with the Web. A new report from the Interactive... >>

BizReport | Social Marketing August 03, 2009

Social networks a hit with women

Social media has proved to be a hit with women and recent research is touting the medium as one of the best ways to engage with them online.... >>

BizReport | Mobile Marketing July 23, 2009

IAB produces its first Mobile Buyer's Guide for marketers

The use of mobile phones has rocketed in the last few years and now, in the US alone, 4 out of 5 people own a mobile phone. It should come as no surprise that interest in advertising on mobile devices... >>

BizReport | Research June 11, 2009

Ad-supported Internet boosts US economy by $300 billion

How much of the US gross domestic product does the ad-supported Internet account for? Over 2.1%, according to a new study commissioned by the Interactive Advertising Bureau, Hamilton Consultants and a couple of Harvard Business School professors. ... >>

BizReport | Mobile Marketing May 13, 2009

UK mobile advertising industry growth strong

Two recent reports on the UK's mobile advertising industry show that, despite marketers cutting budgets and global financial distress, both the number of advertisers and the amount being spent is higher than previously expected.... >>

BizReport | Search Marketing May 13, 2009

IAB releases click measurement guidelines

After years of research and planning, the first click measurement guidelines have been release by the Interactive Advertising Bureau (IAB). Why create guidelines for click measurement?... >>

BizReport | Social Marketing May 06, 2009

IAB releases standard definitions for social media metrics

In an attempt to bring consistency to the measurement of social media campaigns, the Interactive Advertising Bureau has released a document detailing social media metrics and definitions. ... >>

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