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BizReport | Advertising April 18, 2012

Hulu to charge only for ads streamed to completion

Internet TV service Hulu has announced advertisers will not be charged unless their advertisements have been streamed through to completion.... >>

BizReport | Advertising July 19, 2010

comScore: Hulu has more ad views than YouTube

YouTube may still hold the title for Most Viewed Clips, but for advertisers the smart money may lie in Hulu's platform. Why? Because according to the latest numbers from comScore, Hulu's platform has more than double the ad-views as YouTube.... >>

BizReport | Advertising May 11, 2010

Report: Consumers find video through direct navigation

When it comes to online video it is no secret that many consumers are finding content through social networks and search engines, but it may come as a surprise that the bulk of online video is being served through direct... >>

BizReport | Research August 31, 2009

comScore: Video soars in July

With kids home from school and temperatures blazing it is no wonder that online video saw a big spike in July, but it is interesting at how high that spike went. According to metrics firm comScore, the US online video... >>

BizReport | Advertising August 18, 2009

YuMe video ad network revs up behavioral targeting capabilities

A U.S.-based online video advertising platform is using advanced video tagging technology to enhance the behavioral targeting capability of its advertisers.... >>

BizReport | Internet April 29, 2009

comScore: Hulu breaks into video website top 3

The number of videos viewed online grew 11% in March, according to the latest report from comScore, and while Google still reigns supreme, Hulu's growth continues to boom.... >>

BizReport | Viral Marketing April 02, 2009

One more reason to target online video viewers

If you need one more reason to begin targeting online video viewers this could be it: according to a recent comScore Video Metrix report online video viewers are now watching an average of five hours of content each month. With... >>

BizReport | Research January 06, 2009

comScore: Over 75% U.S. online population watch video

YouTube continues to dominate in terms of traffic to U.S. online video sites, according to recently released figures from comScore's Video Metrix.... >>

BizReport | Internet December 12, 2008

Google losing online video market share

Online video views totaled 13.5 billion in October, up 45% over the same period last year, according to the latest figures from comScore's Video Metrix service. ... >>

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