Hitwise, AdGooroo to partner for search data
“As search marketing grows more sophisticated, the ability to correlate competitive advertiser behavior with its impact on consumer search behavior offers advertisers a tremendous advantage,” said Luke McGuinness, vice president, partnerships and product management, Experian Hitwise, a part of Experian Marketing Services. “This relationship provides marketers and agencies with the means to get a full view of both advertiser and consumer behavior.”
Experian Hitwise’s platform gives brand marketers daily information regarding search marketing. From keyword trends to hot online hubs, the report on the habits and trends of more than 25 million online consumers around the globe. AdGooroo’s platform offers advertisers and ad agencies tools to define their online ad strategy from display ads to search marketing efforts.
The partnership will give users more insight into campaigns which should help marketers make on the fly changes or create more relevant and targeted campaigns from the beginning. Users will be able to manage and analyze keyword selection and campaign performance.
“The combination of these two powerful data sets helps brand marketers understand both how effectively their paid search campaigns are being managed as well as how to tap into the full potential of every marketing dollar,” said Richard Stokes, founder and CEO of AdGooroo. “This brings the industry one step closer to achieving full transparency into the often complex relationship between audience and advertiser.”