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BizReport | Social Marketing March 18, 2010

Twitter pushing upstream news content - just barely

Another reason for publishers to set up social media accounts: social networks are pushing more and more traffic upstream to news and content hubs. A new report from Hitwise analyst Heather Hopkins points out that Twitter's upstream traffic to news/content... >>

BizReport | Social Marketing March 16, 2010

Mobile consumers show high social tendencies

Over the last year, the number of mobile social networkers have grown by triple digits. According to a recent comScore report mobile visits to Facebook and Twitter, the two largest social networks, have grown by more than 100% (access to... >>

BizReport | Blogs & Content March 03, 2010

Facebookers engage with broadcast media

Google News and Facebook may each be pushing traffic to traditional media, but when it comes to individual websites but it turns out that the two entities are actually sending traffic to very different segments. While Google News users primarily... >>

BizReport | Research February 09, 2010

Report: Aussies spending more time online in the same places

When it comes to time spent online, nearly every consumer on every continent is spending more time online. They are reading news, checking email and social networking. Here is how things are breaking down in the Australian online marketplace according... >>

BizReport | Social Marketing January 05, 2010

Did Facebook's traffic really trump Google's on key holiday dates?

According to a report from Hitwise, the social networking giant Facebook was the most popular website in America during certain days over the holiday period. Or was it?... >>

BizReport | Trends & Ideas December 18, 2009

Search strategies for 2010

Forget about simple keyword searches. As consumers have become more adept at using the Internet the ways they use certain platforms has also changed. One of the biggest changes is in search. No longer are consumers typing in long questions;... >>

BizReport | Blogs & Content December 14, 2009

Consumers won't wait for video

If your video streams are buffering often or for long periods of time, you could be losing out. According to a recent TubeMogul study consumers will not wait for online video that takes a while to load, to run or... >>

BizReport | Ecommerce December 07, 2009

Holiday spend continues to be strong

With just under three weeks until the fat man slides down chimneys around the world, holiday shoppers continue hurrying to beat Santa to the punch. According to the latest numbers from metrics firm comScore the total holiday spend is up... >>

BizReport | Social Marketing December 04, 2009

How social networks may improve the holiday spend

It is no secret that social networks are very quickly changing how consumers interact with both online content and other online consumers. Friendships are being made or rekindled and families are finding new ways to stay in touch. Businesses have... >>

BizReport | Ecommerce December 02, 2009

Cyber Monday sees more traffic, more conversions

With both Black Friday and Cyber Monday in the past, the holiday shopping season is officially here. And, surprisingly, it is looking brighter than many analysts believed as summer turned to autumn. According to reports from both Hitwise and comScore... >>

BizReport | Ecommerce November 30, 2009

Black Friday recap: Both spending, traffic up over 2008

Despite bad weather in some areas and a still-struggling economy everywhere, shoppers were ready to spend on Black Friday. Most metrics sites agree that online shopping traffic was up over 2008, even if the spend didn't top 2009's spend for... >>

BizReport | Social Marketing November 19, 2009

Anchor Intelligence, Oodle partner for classified traffic solution

A new partnership between metrics firm Anchor Intelligence and fraud detection unit Oodle could help marketers in the social space realize better quality traffic. The partnership will utilize Anchor's ClearMark technology to classify traffic quality in the social space.... >>

BizReport | Advertising October 16, 2009

September Trends: Search, Travel continue to be hot categories

With the global economy still struggling, marketers are looking for something a little extra to help plan holiday campaigns. That extra? Metrics. Hitwise, Nielsen Online and comScore, three of the largest metrics firms, have released a trio of reports that... >>

BizReport | Social Marketing October 12, 2009

Hitwise: Facebook experiences 194% YoY market share growth

The social networking site Facebook is proving it's no fad as its market share continues to grow at a pace and time spent on the site rises, according to new data released last week by Hitwise.... >>

BizReport | Social Marketing October 12, 2009

Nielsen: Consumers using social to navigate

When it comes to navigating the Internet, consumers aren't only relying on search engines, direct navigation or links from email. According to a recent report from Nielsen Online, social consumers are increasingly using their social networks to navigate the Web,... >>

BizReport | Search Marketing August 20, 2009

Hitwise: Consumers using more specific search terms for online vouchers

The popularity of vouchers among Internet users continues to rise. According to new data from Hitwise, UK Internet searches by bargain hunters have risen significantly and search terms are getting more specific.... >>

BizReport | Ecommerce August 18, 2009

Hitwise: Shoppers beginning to Bing

When it comes to online shopping, etailers need to listen for the 'Bing' of the cash register. According to research from online metrics firm Hitwise, online shoppers are logging on to Bing to shop since Microsoft announced a double cashback... >>

BizReport | Search Marketing May 29, 2009

Google tops search metrics, but maybe not consumer intent

The latest metrics in the land of search report very familiar rankings. Google continues to lead the pack, by a rather large margin, followed by MSN, Yahoo and Ask.com. But, is having the most searches enough now? One executive doesn't... >>

BizReport | Search Marketing May 13, 2009

Hitwise: Paid search sinks fast

Many online marketers are turning to paid search to help them through the recent economic downturn, but a new report from Hitwise may put a damper on that move. Researchers tracking paid search for the month leading up to May... >>

BizReport | Search Marketing May 11, 2009

Hitwise: Google's search share continues to grow

It's no big surprise. Google accounted for almost 73% of all U.S. searches conducted in April, according to recent data from Hitwise. ... >>

BizReport | Social Marketing May 08, 2009

Can social networks push more ecommerce traffic?

A recent study from Forrester Research and Shop.org indicates that more ecommerce hubs are beginning to push advertising budgets into the social space, but is this going to increase revenue? Millions of consumers are active social networkers and studies have... >>

BizReport | Social Marketing April 27, 2009

Hitwise: Time spent with online retail decreasing

New research from Hitwise shows that consumers are logging on to be entertained and to socialize rather than to shop, illustrated by a drop in the amount of time spent with online retail and a rise in the amount of... >>

BizReport | Advertising April 02, 2009

Hitwise: Classified traffic up 84%

In the midst of this economic downturn more consumers are turning to classified websites for deals, jobs and other necessary information. According to metrics firm Hitwise traffic to classified websites increased more than three-quarters (84%) in February 2009 compared to... >>

BizReport | Trends & Ideas March 25, 2009

Google lengthens snippets and refines related search

Google has announced two tweaks that they believe will make their search engine more effective in helping users to find the information they need, in the language they want.... >>

BizReport | Social Marketing March 10, 2009

Hitwise: Facebook driving traffic to websites

New traffic data from Hitwise found that, for some websites, Facebook is doing just a good a job as Google at referring traffic - in some cases it's performing better.... >>

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