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BizReport | Research archives January 15, 2010

Minorities like Internet, don't visit regularly

When it comes to the Internet the majority of working adults and students would say it is indispensible. We use it for work, play, communication, shopping. The list goes on. When it comes to the Hispanic and African-American demographics, most... >>

BizReport | Research archives December 24, 2009

Putting a microscope to Millenial Hispanics

In the US when it comes to sheer size, the young Hispanic population is the largest demographic out there. According to new information from the Pew Research Center Millenial Hispanics, those between ages 16 and 25, are the largest demographic... >>

BizReport | Research archives February 09, 2009

U.S. Hispanics embrace web, prefer English language sites

U.S. Hispanics aren't being left behind in Internet circles, their online numbers are already large and continue to swell. As per other U.S. citizens, Hispanics are using the Internet for a wide variety of reasons including news, entertainment and social... >>

BizReport | Research archives February 09, 2009

Report: English preferred by US Hispanic consumers

Forget the old idea of adjusting the language of ads targeted to US Hispanic consumers. According to a recent report by Ipsos U.S. Hispanic Omnibus, this demographic is switching between the English and Spanish languages easily and actually prefers (56%)... >>

BizReport | Advertising archives January 27, 2009

How to better engage Hispanic consumers

If you're somehow missing out on the growing Hispanic marketplace in the US, the chances are you simply aren't targeting correctly. A recent survey from The Direct Marketing Association found that nearly half of marketers had better response to ads... >>

BizReport | Search Marketing December 01, 2008

Yahoo Publicidad launched

Yahoo is the destination of choice for U.S. Hispanics and the portal is being revamped to offer more relevant marketing opportunities across the site and to give marketers access to all Hispanics regardless of their language or location.... >>

BizReport | Social Marketing August 19, 2008

To engage Hispanics, think bi-lingual

The number of Hispanic Internet users in the U.S. is expected to rise to around 21 million in the next couple of years. A recent study has discovered that a bi-lingual approach to social media is something marketers shouldn’t ignore.... >>