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BizReport | Mobile Marketing July 25, 2013

Jumptap: Why brands should look to Hispanic mobile users

Things are changing quickly in the mobile space, and one group of consumers is adapting faster than others. New data just out from Jumptap indicates Hispanic consumers are one of the fastest adopting groups in the mobile space. ... >>

BizReport | Blogs & Content archives November 29, 2012

Univision taps Outbrain for content discovery

Brands now have another entrée into the Hispanic marketplace: beginning today Outbrain will power content discovery through Univision Interactive, the digital arm of Univision communications. Through the integration, Outbrain will power paid recommendations through the site.... >>

BizReport | Social Marketing May 12, 2010

Study: Latinas want more from social networks, marketers

When it comes to the social marketplace at least one major group of consumers feels underserved: the Latina segment. According to a new report from Sophia Mind, a division of Bolsa de Mulher, Latinas do use the current slate of... >>

BizReport | Internet March 08, 2010

Hispanic-specific marketing found lacking

Hispanic spending power in the U.S. will have a major impact on products and services in the next five years, and most marketers acknowledge that, yet only half are marketing specifically to this demographic, found a recent report from Orci.... >>