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Hispanic shoppers are gung-ho for online shopping - even for groceries. That's one of the takeaways from IRI's new Hispanic Shopper Study; researchers dove deep into Hispanic shopping trends and found that this demographic is picking up online grocery shopping... >>
When it comes to using coupons, Hispanic shoppers are clued in. That's the takeaway from new Valassis research that found that, while all demographics (90%) are using coupons, 92% of the Hispanic demographic base their purchases on newspaper and digital... >>
All consumers like to share the deals they've found online with friends and family; many of those conversations take place in the social space. But for one demographic, the social aspect of shopping is growing quickly - and may be... >>
Things are changing quickly in the mobile space, and one group of consumers is adapting faster than others. New data just out from Jumptap indicates Hispanic consumers are one of the fastest adopting groups in the mobile space. ... >>
When it comes to the social space more and more consumers are looking to social networks to stay in contact with their favorite brands. But, it seems, one demographic is more likely than others to turn to social - that... >>
- Report: Email, mobile key to retail success
- Expert: Data key for financial campaigns
- "Fat" ads slowing down publishers' websites
- IoT making impact on business but barriers remain
- CPG brands spending more on digital ads than traditional
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
- IAB: No YoY rise in UK ad-blocking
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...