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BizReport | Advertising January 27, 2009
How to better engage Hispanic consumers
If you're somehow missing out on the growing Hispanic marketplace in the US, the chances are you simply aren't targeting correctly. A recent survey from The Direct Marketing Association found that nearly half of marketers had better response to ads... >>
BizReport | Advertising November 21, 2008
ContextWeb enhances marketers ability to target Hispanic markets
The Hispanic population in the US is one of the fastest growing populations. To help marketers reach this new consumer base, ContextWeb has launched a Spanish-language contextual targeting platform. The platform allows marketers to reach Hispanic consumers on both Spanish... >>
BizReport | Trends & Ideas May 08, 2008
Platform to target Hispanics through content, ads
A new solution from Directory M could make it simpler for local advertisers to appeal to the growing Hispanic marketplace in the US. Through the platform, content publishers and advertisers can target the Hispanic population in a format different from... >>
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