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BizReport | Research archives May 31, 2011

Report: Where MySpace, Texting, Voice still engage

MySpace may be 'so five minutes ago' for most American consumers, but for one specific demographic, marketers might want to revisit a MySpace profile or ad campaign. According to recent numbers from the Nielsen Company, Hispanic consumers in America are... >>

BizReport | Mobile Marketing March 07, 2011

Hola Networks taps Adsmedia for mobile option

The mobile race is heating up, leaving many publishers and advertisers looking for demographic-specific options in advertising and publishing. A partnership between Hola Networks and Adsmedia may help publishers and advertisers better reach the Hispanic marketplace.... >>

BizReport | Internet March 08, 2010

Hispanic-specific marketing found lacking

Hispanic spending power in the U.S. will have a major impact on products and services in the next five years, and most marketers acknowledge that, yet only half are marketing specifically to this demographic, found a recent report from Orci.... >>

BizReport | Email Marketing January 07, 2008

Online Hispanics more tolerant of email comms

Hispanics are more likely to want to receive special offers, and other marketing and business messages, via email than non-Hispanics according to new research from Mintel Comperemedia.... >>

BizReport | Mobile Marketing January 07, 2008

Multicultural marketers embrace social and mobile marketing

A new survey from the Association of National Advertisers has found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile... >>

BizReport | Advertising archives December 21, 2007

Hola Networks extend to reach nearly 5 million users

After launching their Hispanic-targeted online advertising network, the first of its kind, just a few months ago Hola Networks reports expanding their reach to nearly 5 million unique users. The fast growth is thanks in part to new relationship with... >>

BizReport | Advertising archives November 12, 2007

U.S. spanish-language media spend rises

Spanish-language media in the U.S. continues to attract more and more advertising dollars, with the exception of broadcast media, concludes Nielsen Monitor-Plus.... >>

BizReport | Research archives July 10, 2007

Online spending power of Hispanic population increasing

A new report from JupiterResearch predicts that Hispanics will increase online spending more than any other ethnic group.... >>