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BizReport | Mobile Marketing July 31, 2012

Hipcricket: Mobile shoppers buying because of mobile ads

New data out from Hipcricket indicates mobile shoppers may be highly influenced by targeted, mobile ads. More than half of smartphone owners, finds the research, have made a purchase after seeing a targeted mobile ad.... >>

BizReport | Mobile Marketing July 12, 2012

American Beverage taps HipCricket's AdLife for mobile ads

One more indicator that the mobile space is pushing forward: a large beverage brand is going mobile with the help of HipCricket's AdLife product. American Beverage, the parent of brand Dailys, is leveraging the AdLife product to create deeper mobile... >>

BizReport | Mobile Marketing June 14, 2012

Hipcricket, Screenvision put movie-goers in the interactive seat

A new offering from Hipcricket and Screenvision could increase the engagement level of movie patrons. Rather than sitting and passively watching those pre-film advertisements, the tool allows viewers to interact with branded advertisements and information.... >>

BizReport | Mobile Marketing February 20, 2012

Mobile platform to simplify advertising

The mobile marketplace is heating up. From the release of new devices to the release of new advertising options both consumers and advertisers are being better served through the mobile space. ... >>

BizReport | Mobile Marketing January 27, 2012

3 Unique ways mobiles engage consumers, employees, brands

As more consumers engage through mobile devices marketers are looking for ways to engage, too. Whether through apps or mobile websites consumers are looking for content and information and three new options could help brands give consumers what they're looking... >>

BizReport | Mobile Marketing October 20, 2011

Mobile going mainstream? Yes, finds report

If mobile hasn't already reached the tipping point, it is nearing that point rapidly. comScore has reported for months than at least one-third of mobile consumers are browsing the web or interacting with apps to research information. Now a new... >>

BizReport | Advertising August 05, 2011

Two acquisition deals to change mobile, online for advertisers

comScore is set to purchase AdXpose, Augme plans to integrate HipCricket's mobile platform within it's offerings. These two moves could give advertisers more insight into both mobile and online ad campaigns. Here's how.... >>

BizReport | Mobile Marketing February 22, 2011

How brands can do more with mobile

With smartphones upgrading and tablets releasing brands have more opportunities in the mobile space. With the addition to space and options, however, comes responsibility to actually connect and engage consumers to increase campaign ROI, brand recognition and loyalty. So far,... >>

BizReport | Mobile Marketing February 18, 2011

Mobile: The next loyalty barometer?

As more consumers hit the mobile superhighway, brands are following, and it seems that mobile may offers brands more than they expected. Yes, consumers can shop or read content through mobile devices, but more than that is the loyalty factor.... >>

BizReport | Ecommerce December 07, 2010

Studies: Consumers engaging but want more interaction

A new benchmark report from Unicast indicates that not only are interaction rates improving for marketers, but that consumers are now sharing more video ad experience through their social networks. Meanwhile, a survey from Hipcricket finds that consumers still want... >>

BizReport | Mobile Marketing July 06, 2010

Cedar Fair turns to mobile for consumer engagement

Forget those paper maps with showtimes and ride locations. Although those maps still exist and are handed out by the millions each year, one major amusement park company is turning to mobile to help visitors reach special events, rides and... >>

BizReport | Mobile Marketing June 10, 2010

HipCricket 6.0 offers tighter targeting

In the mobile ad world it's all about location. When consumers logon from smartphones or laptops they do not just want information about a store they want to know the closest location for a particular franchise. HipCricket's upgraded 6.0 platform... >>

BizReport | Mobile Marketing May 24, 2010

Experts react to Google/AdMob deal

Late last week, the Federal Trade Commission (FTC) closed its investigation of the pending deal between Google and AdMob. The deal would have Google acquire the mobile ad network; the FTC's decision basically states that Google owning the network won't... >>

BizReport | Mobile Marketing April 26, 2010

Hipcricket's mobile platform now for mass market

More options have arrived for advertisers within mobile marketing Hipcricket's platform. This month the company expanded their mobile offerings to include SMS and mobile display ad options, which are available through both apps and mobile web browsing. It also expands... >>

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