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New data out from Hipcricket indicates mobile shoppers may be highly influenced by targeted, mobile ads. More than half of smartphone owners, finds the research, have made a purchase after seeing a targeted mobile ad.... >>
One more indicator that the mobile space is pushing forward: a large beverage brand is going mobile with the help of HipCricket's AdLife product. American Beverage, the parent of brand Dailys, is leveraging the AdLife product to create deeper mobile... >>
A new offering from Hipcricket and Screenvision could increase the engagement level of movie patrons. Rather than sitting and passively watching those pre-film advertisements, the tool allows viewers to interact with branded advertisements and information.... >>
The mobile marketplace is heating up. From the release of new devices to the release of new advertising options both consumers and advertisers are being better served through the mobile space. ... >>
As more consumers engage through mobile devices marketers are looking for ways to engage, too. Whether through apps or mobile websites consumers are looking for content and information and three new options could help brands give consumers what they're looking... >>
If mobile hasn't already reached the tipping point, it is nearing that point rapidly. comScore has reported for months than at least one-third of mobile consumers are browsing the web or interacting with apps to research information. Now a new... >>
comScore is set to purchase AdXpose, Augme plans to integrate HipCricket's mobile platform within it's offerings. These two moves could give advertisers more insight into both mobile and online ad campaigns. Here's how.... >>
With smartphones upgrading and tablets releasing brands have more opportunities in the mobile space. With the addition to space and options, however, comes responsibility to actually connect and engage consumers to increase campaign ROI, brand recognition and loyalty. So far,... >>
As more consumers hit the mobile superhighway, brands are following, and it seems that mobile may offers brands more than they expected. Yes, consumers can shop or read content through mobile devices, but more than that is the loyalty factor.... >>
A new benchmark report from Unicast indicates that not only are interaction rates improving for marketers, but that consumers are now sharing more video ad experience through their social networks. Meanwhile, a survey from Hipcricket finds that consumers still want... >>
Forget those paper maps with showtimes and ride locations. Although those maps still exist and are handed out by the millions each year, one major amusement park company is turning to mobile to help visitors reach special events, rides and... >>
In the mobile ad world it's all about location. When consumers logon from smartphones or laptops they do not just want information about a store they want to know the closest location for a particular franchise. HipCricket's upgraded 6.0 platform... >>
Late last week, the Federal Trade Commission (FTC) closed its investigation of the pending deal between Google and AdMob. The deal would have Google acquire the mobile ad network; the FTC's decision basically states that Google owning the network won't... >>
More options have arrived for advertisers within mobile marketing Hipcricket's platform. This month the company expanded their mobile offerings to include SMS and mobile display ad options, which are available through both apps and mobile web browsing. It also expands... >>
- European silver surfers' media consumption moving online
- Social sharing call-to-action in digital ads drives consumer interaction
- Google Play in-app sales rise 700% YoY
- comScore: Desktop spending up 13% YoY
- Report: More money to focus on branded content
- Ads on YouTube grow but TV ads considered more effective
- Online preferred shopping environment of affluent consumers
- Top 3 tips to improve webrooming abilities
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