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BizReport | Advertising March 17, 2020

Poll: Even B2B brands need a purpose

Several studies have shown that consumers want to know what brands' stances are on renewable resources to how they support different non-profit causes. New data indicates that businesspeople are just as interested in the purpose of the businesses with whom... >>

BizReport | Internet January 22, 2020

Study: Execs worried about cybersecurity

A growing number of executives are worried about cybersecurity, and they aren't just paranoid. That's the word from a new Google/Harris Poll survey which found that executives are increasingly under attack from phishers and other nefarious types.... >>

BizReport | Advertising archives April 16, 2019

Study finds local ads preferred by consumers

Local businesses may want to take a harder look at streaming services and ad opportunities there. That, according to new ZypMedia and Harris Poll data which found, among other things, that most (62% Millennial streamers) prefer local to national ads... >>

BizReport | Loyalty Marketing April 08, 2019

Study: Disconnect in CX from brand to consumer

A new report indicates that brands are missing the mark for customer experience. Data finds that while most consumers expect brands to personalize communications and ads to them, most do not feel that brands are actually doing the personalization. In... >>

BizReport | Research archives July 11, 2016

Report: Americans optimistic but unhappy

Americans are unhappy but optimistic about the future. That's the world from a new Harris Poll, which found that happiness decreased by more than 30% in 2015; only about 31% now say they are 'very happy'. ... >>

BizReport | Blogs & Content archives May 31, 2016

Consumers: There is a time, place for paid content

It used to be that advertorial content was frowned upon, but one new report indicates that time may have passed. According to a recent Harris Poll, more than half of Americans say there is a time and place for paid... >>

BizReport | Research archives February 01, 2016

Half of Americans interested in saving, paying down debt

Just a month into the New Year, and a few things are becoming more clear: Americans are divided on the state of the economy, but most are in favor of saving a bit more, and in paying down their debt.... >>

BizReport | Mobile Marketing June 11, 2015

Poll: Mobile bankers do it in the bedroom

Mobile devices are making it so consumers can do anything from anywhere - including their banking. That's the takeaway from a new Feedzai poll, conducted for Harrs Poll, which shows nearly half (46%) of people using smartphones to do their... >>

BizReport | Research archives September 02, 2014

Poll: Phone fraud tops $8 billion mark in America

According to a new report Americans are being hit hard by phone scammers - to the tune of billions of dollars lost. The report was conducted by Harris Poll on behalf of TrueCaller. The poll shows about one-third of cell... >>

BizReport | Ecommerce archives August 12, 2014

Survey: Most will cut back on back to school

If given the opportunity most shoppers would save - even back to school shoppers. That's the takeaway from new data out from which indicates more than half (57%) of back to school shoppers won't buy a new computer this... >>

BizReport | Ecommerce archives June 14, 2013

Portrait of a shopper, showroomer

There is a new infographic out from SeeMoreInteractive that profiles shoppers through the ages, but what is probably most interesting is the recent move from mall to online to mobile shopping. And the not-so-new trend of showrooming.... >>

BizReport | Advertising archives February 01, 2012

Offering may help brands reach resolution making customers

Just a month into the New Year and already upwards of half the New Year's Resolutions made on December 31st have been tossed to the wayside. That doesn't mean those resolutions were made half-heartedly, but that completing it was perhaps... >>

BizReport | Research archives February 07, 2011

Brands: How social media might hurt

Brands, does your social strategy include monitoring? No, not monetization - which is important - monitoring. If not, it should, because without a monitor for the good and bad being said, brands cannot maintain control over their image.... >>

BizReport | Mobile Marketing November 12, 2010

Poll: Branded apps aren't connecting with consumers

In the mobile space, many brands have jumped right in to branded applications. Whether for gaming purposes, for product information or to obtain paperwork/forms for a business, there are thousands of branded apps out there. The problem? ... >>

BizReport | Ecommerce archives October 25, 2010

Harris Poll: Consumers want to 'buy local'

Remember just a few years ago there was huge national pride in advertising? Companies boldly declared 'Made in the U.S.A.' in their advertising, on their clothing labels or on their product packaging. Turns out that type of advertising, while considered... >>

BizReport | Research archives August 12, 2010

Placecast: Parents adopting mobile fastest

When you have small children in the house, everything needs to be simple, especially advertising. It's common knowledge, but a new report indicates which advertising platform may hold the most promise for brands trying to engage the parent demographic: mobile.... >>

BizReport | Blogs & Content archives July 07, 2010

Is Gannett's paywall test the answer for newspaper revenue problems?

Over the holiday weekend, newspaper company Gannett tested a paywall on three local newspapers. People logging on to The Greenville (South Carolina) News, The Spectrum (St. George, Utah) and The Tallahassee Democrat were presented with a new $9.95 monthly subscription... >>

BizReport | Advertising archives June 02, 2010

Three tips to choose the right celebrity for your brand

When it comes to scandals, consumers don't care. That is, as long as the scandal is related to the celebrity endorser and not the actual product. According to a recent AdWeek Media and Harris poll of more than 2,000 American... >>

BizReport | Advertising archives March 31, 2010

Study: Do female voice-overs influence more purchases?

When it comes to advertising messages, women may have the upper hand in soothing and persuading consumers. That, according to a recent Harris Interactive/AdWeek Media poll. The question is, does the female voice lead to more conversions...or not? ... >>

BizReport | Ecommerce archives February 24, 2010

Report: Consumer cutbacks an opportunity for marketers

The recession taught Americans at least one thing: how to save more money, or at least get spending under control. According to a recent Harris Poll, about two-thirds of Americans are buying generic brands and brown-bagging lunch. All because of... >>

BizReport | Blogs & Content archives February 01, 2010

Harris Poll: Only 2 in 5 reading newspapers

It is no secret that offline readership for newspapers continues to drop, but several studies have shown much of the readership has simply switched to online formats. Not so according to a recent Harris Poll. In it researchers state that... >>

BizReport | Ecommerce archives December 24, 2009

Final holiday shopping weekend sees ecommerce skyrocket

Thanks to the East Coast blizzard in the US the last holiday shopping weekend turned to online opportunities, giving etailers reason to celebrate. According to a new comScore report the December 19, 2009 weekend saw 13% growth and a final... >>

BizReport | Ecommerce archives November 09, 2009

How Americans are saving money in 2009

A recent Harris Poll shed light on exactly what American's are doing to save money and stay afloat in the still-struggling economy. The good news? Most Americans seem to have truly changed spending habits to become more frugal and realistic.... >>

BizReport | Ecommerce archives October 20, 2009

Coupon availability beginning to dictate shopper decisions

Most etailers and even offline retailers expected it to happen. Still, the results from the second annual Benchmark Survey on Consumer Coupon Behavior may startle some because of the number of consumers changing their habits. The survey found that nearly... >>

BizReport | Research archives September 01, 2009

Study: Consumers still not keen on spending

Wall Street may be hopping, the stock market may be up but consumers still aren't buying. Literally. According to a new Harris Interactive Poll. According to the report more than three quarters of Americans have changed the way they spend... >>

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