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BizReport | Mobile Marketing October 23, 2012

Apple bets iPad Mini will bring more tablet users

Bigger may be better according to a lot of tablet users, but Apple is betting their new product - the iPad Mini - will pull even more tablet users into the Apple fold. This afternoon the software giant announced its... >>

BizReport | Research archives July 30, 2012

Greystripe: Mobile shoppers more valuable than in-store

While in-store shoppers are easier to 'see', when it comes to the value of shoppers new data from Greystripe indicates those unseen mobile shoppers may be more valuable to brands than those who aren't interacting through mobile. These shoppers, finds... >>

BizReport | Mobile Marketing April 05, 2012

Greystripe releases Audience Mapping

The ability to connect with consumers through PC and mobile and tablet devices is becoming more necessary for most brands. Because consumers are interacting with content and ads not just at a PC or through a newspaper ad any longer,... >>

BizReport | Research archives March 16, 2012

For mobile ads, bigger is better

The IDC predicts tablet shipments will surpass 100 million this year. In Q4 2011 more than 28 million shipped globally, a 56% increased quarter-to-quarter. Prior to the 100m forecast, the IDC predicted 2012 tablet shipments would push nearly 88 million.... >>

BizReport | Mobile Marketing February 08, 2012

Study reveals content mobiles really look for

Data has shown for several months now that tablet and smartphone consumers are engaging with content - news, entertainment, games - but a new report from Greystripe shows which specific types of content are getting the most play. And, perhaps... >>

BizReport | Mobile Marketing January 18, 2012

Jivox, Greystripe: Mobile space growing quickly

The mobile space is exploding - and not just in the consumer base. Advertisers are increasingly looking to mobile options to engage on the go consumers with content. From video to written content, subscription bases are expanding and advertisers are... >>

BizReport | Mobile Marketing December 19, 2011

Mobile releases should give brands, businesses more options

With the proliferation of smartphones and tablets, businesses are looking for new ways to use mobile devices 'in the field' without losing any of the connectivity of being inside an office. Added to that, consumers are engaging through mobile devices... >>

BizReport | Blogs & Content archives November 17, 2011

Video getting more play but viewer numbers stabilizing

The number of video views and the amount of time spent with video continues to show sharp increases, but one report indicates the number of viewers isn't increasing as quickly. How is time spent showing such a large increase then?... >>

BizReport | Advertising archives October 14, 2011

3D, Mobile, Ecommerce: Changes to how you'll create campaigns

Just in time for the holiday shopping season, several advertising platforms are rolling out new products to help brands better engage. With about four weeks before the rush begins, now is the time to test which options may be best... >>

BizReport | Mobile Marketing September 29, 2011

Studies find shopping going mobile

With the holiday shopping season set to begin in just under a month, retailers are putting up in-store display and beginning online ad campaigns to garger interest. But two new studies may point more brands into the mobile space, where... >>

BizReport | Mobile Marketing August 12, 2011

Ad recall, Apple products on the increase with mobile users

Tech ads, Entertainment, Automotive and Finance. These are just a few ad categories showing an increase in recall thanks to the mobile space. According to the recent Greystripe/Harris Poll survey, ad recall in the mobile space is increasing but there... >>

BizReport | Mobile Marketing May 12, 2011

Study: Moms turning to mobile while shopping

When it comes to moms, mobile is the way to shop. Now, most aren't technically shopping from mobile devices - although some are - but they are using mobile devices to find store locations and to compare prices according to... >>

BizReport | Mobile Marketing April 07, 2011

The connection between smartphone users and auto consumers

One more reason for automotive advertisers to enter or increase their presence in mobile. According to a new study from Greystripe, about 78% of consumers who plan to buy a car in the next year will use their smartphone or... >>

BizReport | Mobile Marketing April 04, 2011

Greystripe spots early trends in tablet marketing

Everyone wants to know how tablet device users are engaging with their devices. Mobile ad network Greystripe has spotted a few tablet trends that may help advertisers better engage with consumers through tablets. These trends are based on the 100-plus... >>

BizReport | Mobile Marketing January 31, 2011

Why local, mobile are complimentary offerings

More ad dollars are being pushed into the mobile space this year, but the smart money is going not just to the mobile web in general but toward more specific mobile ad options. Geographically targeting ads to local consumers, for... >>

BizReport | Mobile Marketing October 21, 2010

Forecast: Q4 2010 a 'blow out' for mobile?

The Year of Mobile hasn't exactly appeared - at least not yet - but if one industry expert is correct, Q4 of 2010 may be the Quarter of Mobile. Why? Because heading into the holiday shopping season more brands are... >>

BizReport | Mobile Marketing September 24, 2010

Greystripe offering gives mobile more options

Greystripe has been making headlines in 2010 with their iAd like Immersion Ads. Now they are setting up a new mobile offering which might give brands more engagement over that advertising category as well. Greystripe's new mobile platform gives brands... >>

BizReport | Mobile Marketing August 20, 2010

Greystripe guarantees immersion ads will be live in 5 days

Is your mobile marketing campaign taking too long to launch? Check in with mobile marketing hub Greystripe, which is promising to launch immersive ad campaigns in five days. That means last minute marketers can still cash in on the back... >>

BizReport | Mobile Marketing August 06, 2010

Greystripe taps AdWhirl to expand network globally

Mobile ad network Greystripe is going global with the help of the AdWhirl SDK. Greystripe will integrate with the AdWhirl platform so that app developers worldwide can create and launch Immersion Ad campaigns.... >>

BizReport | Mobile Marketing July 19, 2010

Buick spots 35% increased purchase intent from immersion ads

While much advertiser attention has been focused on Apple's new iAd, a similar release from Greystripe is also showing great promise for branded advertisers. The recently released Immersion Ad units give marketers the ability to use several different types of... >>

BizReport | Mobile Marketing January 26, 2010

Greystripe: 56% conversion rate on CPD app downloads

A few weeks ago mobile brand advertising platform Greystripe launched a 99 cent download program. The program offers app developers to distribute apps at a lower price point - 99 cents per download. Through the platform developers only paid 99... >>

BizReport | Mobile Marketing December 09, 2009

Greystripe launches full-screen mobile ad units for Android

A new release from Greystripe may help mobile marketers better engage the rapidly expanding mobile marketplace. This morning the mobile brand advertising network released its first full-screen mobile advertising units, which can be used with Google's Android platform.... >>

BizReport | Mobile Marketing November 24, 2009

Greystripe launches PPD platform for app developers

Unless you've been hiding under a rock for the past year, you know that 'app' is one of the newest words in the online space. From teens downloading game apps to seniors downloading accident form apps, everyone with a smartphone... >>

BizReport | Mobile Marketing September 17, 2009

Tribal Fusion, Greystripe partner for mobile platform

Want to market specifically to iPhone and iPod Touch consumers? There's a new platform for you. Digital marketing solution Tribal Fusion has partnered with rich media mobile ad network Greystripe to create new mobile offerings to marketers. The platform gives... >>

BizReport | Mobile Marketing June 25, 2009

Greystripe launches CPM protection program

Although many mobile marketing programs have been built to help marketers capitalize on the burgeoning mobile marketplace, but some marketers are finding more problems than solutions in mobile advertising. Enter a new program from Greystripe, a rich media mobile ad... >>

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