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BizReport | Research October 10, 2007

Baidu and NHN enter global search top five

Google may remain the global Internet search leader, but in their local markets of China and Korea, Baidu and NHN, are fast growing in popularity.... >>

BizReport | Search Marketing October 09, 2007

Ads on eBay remain unpopular wth sellers

eBay’s Director of on-site advertising recently posted an update on the progress and future plans of the auction site’s use of on-site advertising. ... >>

BizReport | Research October 09, 2007

Is Google entering the mobile phone race?

Several reports indicate that Google is going to enter the mobile phone market very soon. According to one report, Google's mobile phone offering will be built using Linux software. ... >>

BizReport | Advertising October 01, 2007

AdSense for YouTube around the corner?

Google is rumored to be testing a new feature. According to reports out this week, Google is beta testing AdSense ads embedded into YouTube video players, allowing publishers to better monetize the medium.... >>

BizReport | Research September 24, 2007

Influence of Internet on movie-goers

In June this year, Google and Nielsen joined forces to study the impact of the Internet on the movie-going public's decision making in the U.S. ... >>

BizReport | Search Marketing September 20, 2007

Google continues to lead in the search wars

Competitors continue to inch closer to search giant Google, but the online monster isn't giving much ground. According to the latest reports from both Nielsen//Netratings and Hitwise, Google is leading the online search category by a margin of more than... >>

BizReport | Mobile Marketing September 19, 2007

Google offers AdSense to mobile advertisers

It started with AdWords, now online giant Google is offering AdSense to mobile marketers. AdSense contextually targets ads to users based on mobile website content. ... >>

BizReport | Mobile Marketing September 17, 2007

Google enables AdWords for mobile search

Google has opened up AdWords to Google Mobile Search, but if you don’t want to take advantage of this new opportunity you need to opt out. ... >>

BizReport | Search Marketing September 03, 2007

Audience overlap among major search engines

June and July saw the leading search engines all experience healthy retention rates, although audience overlap rates also remained high.... >>

BizReport | Search Marketing August 28, 2007

Does Yahoo Search hold the key to online spending?

SiCap Industries, a retailer of natural health remedies with a bustling online business, is crediting Yahoo's search engine with increasing their bottom line. That is because, according to the company, Yahoo searchers spend about 30% more than other consumers. ... >>

BizReport | Advertising August 27, 2007

YouTube launches in-video ads

The recent introduction of in-video overlay ads on selected YouTube content has drawn both criticism and praise from advertisers and users. ... >>

BizReport | Research August 14, 2007

Yahoo takes top spot from Google in customer satisfaction survey

It’s all change at the top of the University of Michigan’s American Customer Satisfaction Index (ACSI) and, for the first time, Google isn’t out in front.... >>

BizReport | Search Marketing August 10, 2007

Google alters top ad placement formula

In the coming weeks, Google will be changing the algorithm that determines which ads will feature in the top placement spots, above the organic search results.... >>

BizReport | Research August 08, 2007

Yahoo! is a favorite for Japanese surfers

A recent report from comScore indicates that Yahoo! sites are beginning to edge out competitor Google with Japanese surfers. ... >>

BizReport | Search Marketing August 06, 2007

Google Dance hits Google-reliant websites

The most recent Google Dance has already affected many websites, with some online businesses seeing a radical change in their search engine positions. For websites that rely heavily on search engine traffic, this has had a significant effect.... >>

BizReport | Advertising August 02, 2007

Microsoft launches ad-supported software

Microsoft is to launch its first ad-supported software via distributing it, pre-installed, on new PCs.... >>

BizReport | Search Marketing July 31, 2007

AdWords clients given Campaign Optimizer tool

Google has released a new tool for their AdWords clients that will analyze advertising campaign settings and report back on what has, and what hasn’t, been working.... >>

BizReport | Research July 30, 2007

Interbrand survey finds Google most improved brand

Interbrand and Businessweek's annual survey of global brands shows that, this year, the search giant Google has been deemed the world’s most improved brand.... >>

BizReport | Search Marketing July 19, 2007

Armies of bots raise click fraud rates

Traffic from botnets doubled from Q1 to Q2 of this year, according to a new data from Click Forensics’ Click Fraud Network. At the same time click fraud has risen. Coincidence?... >>

BizReport | Trends & Ideas July 19, 2007

Google to launch 'AdSense for Games'

In May, 2006, Microsoft bought Massive, an in-game advertising company. At the beginning of 2007, Google bought AdScape, an in-game advertising company. See the pattern?... >>

BizReport | Advertising July 18, 2007

AdWords advertisers given access to 225 offline newspapers

After a successful limited test, Google is throwing open the Print Ads gate to a new universe of publishers for its AdWords advertisers.... >>

BizReport | Search Marketing July 02, 2007

New Ask, Google search platforms are compared

Just about one month ago, Ask.com redesigned their search results pages, offering results from across the Internet spectrum - blogs, news hubs and product pages. Some say, the redesign offers much cleaner results. ... >>

BizReport | Search Marketing June 27, 2007

AdSense ad design turns a corner

Google AdSense has added a new feature for publishers to manipulate the design of their ads’ borders.... >>

BizReport | Search Marketing June 21, 2007

Google opens PPA feature to more AdWords users

Google has opened its pay-per-action pricing model to more of its AdWords advertisers around the globe.... >>

BizReport | Search Marketing June 12, 2007

Google gives advertisers more control

Google is giving advertisers more control with the introduction of a new report giving them an insight into where in the Google network their ads are being shown.... >>

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