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BizReport | Search Marketing June 13, 2008

Yahoo: Goodbye Microsoft, Hello Google

Yahoo has finally given Microsoft the heave-ho and before the phone had a chance to cool has entered into a partnership with arch rival Google. ... >>

BizReport | Advertising May 27, 2008

Unicast to provide rich media for Google's content network

Mark down a new advertising provider for Google's content network. Unicast, a leader in rich media advertising, has signed on to provide rich media, display ads for the network. Google's content network is a leader for advertising networks around the... >>

BizReport | Search Marketing April 29, 2008

Google presents VisualRank

At this year’s International World Wide Web Conference, held in Beijing, Google announced it was continuing to develop precision image search technologies. ... >>

BizReport | Search Marketing April 21, 2008

Google search case sensitive?

Do marketers now need to consider capitalization of keywords and phrases in order to determine their search rankings?... >>

BizReport | Search Marketing April 18, 2008

Google, Yahoo search ads tie up a success?

Leaked reports are suggesting that Yahoo and Google are getting on famously and their search advertising test is proving successful. ... >>

BizReport | Research April 09, 2008

Hitwise: Google takes record share of search

Google notched up its highest proportion of U.S. Internet searches to date earlier this year, according to new data released by Hitwise. ... >>

BizReport | Advertising April 01, 2008

Google to open AdWords to broadcasters "very soon"

So far only broadcast television stations which were invited could participate in Google's television brokering platform. That could be changing, as sources report Google will be opening the program to all broadcast stations very soon.... >>

BizReport | Research March 28, 2008

Reports: Google first for traffic, search

Despite gains in the search from other search engines, Google remains the most popular search engine. The online monster is also tops for traffic, according to a recent report from comScore. ... >>

BizReport | Advertising March 13, 2008

Google announces Ad Manager

Just one day after the completion of the $3.1 billion DoubleClick Inc. acquisition, Google has announced a new, and free, ad serving platform.... >>

BizReport | Search Marketing February 27, 2008

Google beta spends advertisers' budgets

Google has selected various advertisers to participate in a beta for a new AdWords feature that will ensure daily ad budgets are spent.... >>

BizReport | Research February 26, 2008

Google brand tops British rankings

The Internet giant has overtaken British mega-brands such as the BBC and British Airways to take the top spot in an annual survey of brand reputation in the U.K.... >>

BizReport | Search Marketing February 19, 2008

Google serves up video ads with search results

As part of Google’s Universal Search development, they have begun testing video ads to add to the current mix of text and image links served up with search results.... >>

BizReport | Search Marketing February 08, 2008

Googles search percentage remains strong

At more than 65% of searches originated from the Google engine, it appears that there is not stopping the search giant. The latest numbers from online metrics firm Hitwise show Google firmly in the search driver's seat with 66% of... >>

BizReport | Research February 04, 2008

Microsoft, Yahoo deal could change the face of the web

Late last week, Microsoft shocked the online world by bidding more than $44.5 billion for Yahoo, the Internet's second-largest search engine. The news has some other Internet properties fighting back and talking about antitrust issues. Before we get to that,... >>

BizReport | Advertising January 28, 2008

Google allows marketers to bid demographically

A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender.... >>

BizReport | Search Marketing January 09, 2008

Google takes OCR to new level

A new world of search could be opened up if Google acts on a recent patent application covering the recognition and use of text contained in images and videos.... >>

BizReport | Research December 19, 2007

Pew says 'Google yourself regularly'

Phew! I’m normal. It seems I’m not alone when it comes to Googling my name to see what information pops up.... >>

BizReport | Search Marketing December 14, 2007

AdSense gives publishers more ad control

Google AdSense is rolling out a new feature for AdSense accounts that will give publishers even more control over which ads appear on their websites. ... >>

BizReport | Search Marketing December 13, 2007

Top spots key to brand advertising

Until now, the effect of having your brand appear in the number one spot on Google has always been assumed to be a positive one. Kelowna-based Enquiro Research recent conducted a Google-commissioned study that supports that assumption.... >>

BizReport | Ecommerce November 28, 2007

Google upgrades checkout in time for holiday shopping season

Just in time for the holiday shopping season, Google has upgraded its checkout system and added perks for users. The upgrade centers around organizing and tracking online buys; in addition the checkout is offering buyer perks like free shipping and... >>

BizReport | Advertising November 14, 2007

Google nears launch of in-game ad beta test

With more people playing games than watching television, Google’s AdSense for Games’ boss believes there is an untapped audience out there who would gobble up ad-supported games.... >>

BizReport | Search Marketing October 29, 2007

Not all countries go gaga for Google

While Google may be the dominant search engine in a majority of countries, many are developing their own search engines, and a few have managed to keep Google at bay. ... >>

BizReport | Social Marketing October 24, 2007

Will Facebook's upcoming announcement trump Google's?

Is Facebook looking to steal Microsoft’s thunder? Reports out this week suggest that Facebook will be announcing a new advertising system just one day after Google announces how it will be opening up to developers.... >>

BizReport | Search Marketing October 22, 2007

Google gives webmasters more control over Sitelinks

Google Sitelinks, first officially introduced in September last year, have recently been updated to contain more links and to give webmasters more control over which links are displayed.... >>

BizReport | Search Marketing October 16, 2007

Q3 ad spending on Yahoo higher than Google

A joint white paper, from RBC Capital Markets and search ad technology company SearchIgnite, has shown Yahoo to be making gains during Q3 both in share of search ad impressions and media spend.... >>

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