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BizReport | Search Marketing September 20, 2007
Google continues to lead in the search wars
Competitors continue to inch closer to search giant Google, but the online monster isn't giving much ground. According to the latest reports from both Nielsen//Netratings and Hitwise, Google is leading the online search category by a margin of more than... >>
BizReport | Mobile Marketing September 19, 2007
Google offers AdSense to mobile advertisers
It started with AdWords, now online giant Google is offering AdSense to mobile marketers. AdSense contextually targets ads to users based on mobile website content. ... >>
BizReport | Mobile Marketing September 17, 2007
Google enables AdWords for mobile search
Google has opened up AdWords to Google Mobile Search, but if you don’t want to take advantage of this new opportunity you need to opt out. ... >>
BizReport | Search Marketing September 03, 2007
Audience overlap among major search engines
June and July saw the leading search engines all experience healthy retention rates, although audience overlap rates also remained high.... >>
BizReport | Search Marketing August 28, 2007
Does Yahoo Search hold the key to online spending?
SiCap Industries, a retailer of natural health remedies with a bustling online business, is crediting Yahoo's search engine with increasing their bottom line. That is because, according to the company, Yahoo searchers spend about 30% more than other consumers. ... >>
BizReport | Advertising August 27, 2007
YouTube launches in-video ads
The recent introduction of in-video overlay ads on selected YouTube content has drawn both criticism and praise from advertisers and users. ... >>
BizReport | Research August 14, 2007
Yahoo takes top spot from Google in customer satisfaction survey
It’s all change at the top of the University of Michigan’s American Customer Satisfaction Index (ACSI) and, for the first time, Google isn’t out in front.... >>
BizReport | Search Marketing August 10, 2007
Google alters top ad placement formula
In the coming weeks, Google will be changing the algorithm that determines which ads will feature in the top placement spots, above the organic search results.... >>
BizReport | Research August 08, 2007
Yahoo! is a favorite for Japanese surfers
A recent report from comScore indicates that Yahoo! sites are beginning to edge out competitor Google with Japanese surfers. ... >>
BizReport | Search Marketing August 06, 2007
Google Dance hits Google-reliant websites
The most recent Google Dance has already affected many websites, with some online businesses seeing a radical change in their search engine positions. For websites that rely heavily on search engine traffic, this has had a significant effect.... >>
BizReport | Advertising August 02, 2007
Microsoft launches ad-supported software
Microsoft is to launch its first ad-supported software via distributing it, pre-installed, on new PCs.... >>
BizReport | Search Marketing July 31, 2007
AdWords clients given Campaign Optimizer tool
Google has released a new tool for their AdWords clients that will analyze advertising campaign settings and report back on what has, and what hasn’t, been working.... >>
BizReport | Research July 30, 2007
Interbrand survey finds Google most improved brand
Interbrand and Businessweek's annual survey of global brands shows that, this year, the search giant Google has been deemed the world’s most improved brand.... >>
BizReport | Search Marketing July 19, 2007
Armies of bots raise click fraud rates
Traffic from botnets doubled from Q1 to Q2 of this year, according to a new data from Click Forensics’ Click Fraud Network. At the same time click fraud has risen. Coincidence?... >>
BizReport | Trends & Ideas July 19, 2007
Google to launch 'AdSense for Games'
In May, 2006, Microsoft bought Massive, an in-game advertising company. At the beginning of 2007, Google bought AdScape, an in-game advertising company. See the pattern?... >>
BizReport | Advertising July 18, 2007
AdWords advertisers given access to 225 offline newspapers
After a successful limited test, Google is throwing open the Print Ads gate to a new universe of publishers for its AdWords advertisers.... >>
BizReport | Search Marketing July 02, 2007
New Ask, Google search platforms are compared
Just about one month ago, Ask.com redesigned their search results pages, offering results from across the Internet spectrum - blogs, news hubs and product pages. Some say, the redesign offers much cleaner results. ... >>
BizReport | Search Marketing June 27, 2007
AdSense ad design turns a corner
Google AdSense has added a new feature for publishers to manipulate the design of their ads’ borders.... >>
BizReport | Search Marketing June 21, 2007
Google opens PPA feature to more AdWords users
Google has opened its pay-per-action pricing model to more of its AdWords advertisers around the globe.... >>
BizReport | Search Marketing June 12, 2007
Google gives advertisers more control
Google is giving advertisers more control with the introduction of a new report giving them an insight into where in the Google network their ads are being shown.... >>
BizReport | Advertising June 06, 2007
AdSense policy update
AdSense policy updates bring in new quality guidelines and increase link units.... >>
BizReport | Advertising June 04, 2007
Ad trade groups ask FTC for help
Two trade groups, leery of the recent online ad buyouts, have asked the Federal Trade Commission (FTC) for assistance in ensuring that online advertising competition remains strong. ... >>
BizReport | Search Marketing May 31, 2007
Survey confirms important page elements for SEO
A recent survey by German firm Sistrix analyzed the web page elements of websites ranked top in Google. ... >>
BizReport | Research May 30, 2007
Gender split in attitude toward Google
More men than women consider Google is becoming too commercial, according to new research conducted in the U.K. by search agency bigmouthmedia.... >>
BizReport | Internet May 29, 2007
Google will purge ad-heavy websites
Some online publishers may get an unwelcome jolt on June 1st. Google, which provides thousands of ads to websites through it's AdSense program, will shut off adds to certain websites beginning Friday.... >>
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