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BizReport | Advertising April 06, 2009

AdSense units stream Tweets

The blogosphere is buzzing with rumors that Google may be in talks to buy Twitter, but whatever is going on behind the scenes, Google continues to innovate and their latest foray does include the micro-blogging platform. ... >>

BizReport | Viral Marketing April 02, 2009

One more reason to target online video viewers

If you need one more reason to begin targeting online video viewers this could be it: according to a recent comScore Video Metrix report online video viewers are now watching an average of five hours of content each month. With... >>

BizReport | Advertising March 31, 2009

Google pulls plug on AdSense video units

If you're currently using AdSense for video, you've got about one month to reorganize your strategy, according to an announcement late last week on the official Google blog.... >>

BizReport | Trends & Ideas March 25, 2009

Google lengthens snippets and refines related search

Google has announced two tweaks that they believe will make their search engine more effective in helping users to find the information they need, in the language they want.... >>

BizReport | Advertising March 20, 2009

Google AdWords introduces new coupon template

The use of coupons usually rises in times of financial hardship and while stores have seen their usage rise, online is seeing its fair share, too. Now Google is bringing coupon-style creative to AdWords templates. ... >>

BizReport | Social Marketing March 10, 2009

Hitwise: Facebook driving traffic to websites

New traffic data from Hitwise found that, for some websites, Facebook is doing just a good a job as Google at referring traffic - in some cases it's performing better.... >>

BizReport | Search Marketing February 19, 2009

Google retains search lead - again

No surprise here - Google is still tops in the search game. According to the latest research from metrics firm comScore Google retained a 63% share of searches in January; that was a slight decrease (0.5%) over December totals.... >>

BizReport | Mobile Marketing February 11, 2009

Google launches AdSense for Mobile Search

AdSense for Mobile was launched by Google back in September, 2007. Now the company is beta-testing AdSense for Mobile Search to enable publishers to join the mobile content network and monetize their sites with Google text ads. ... >>

BizReport | Internet January 27, 2009

Latin America is next Internet hotspot

China and India have both witnessed huge growth in Internet users in recent times. Now it looks like it's Latin America's turn to push the global online population figure toward the next billion. ... >>

BizReport | Internet January 26, 2009

Global Internet use reaches 1 billion

The number of Internet users around the globe has broken the one-billion mark, according to comScore, who recorded the figure in December, 2008. ... >>

BizReport | Advertising January 20, 2009

Google shelves Print Ads

Over two years ago, the search-engine behemoth proposed to demonstrate how it could help, and not hinder, newspapers sell print advertising to the hundreds of thousands of small merchants who buy online ads from Google. By introducing Google Print Ads,... >>

BizReport | Viral Marketing January 20, 2009

DIY: Spotmixer and Google partner for self-serve video ads

A new platform makes it simple for marketers with smaller budgets to produce unique video ads with exposure to consumers watching GoogleTV. Spotmixer and Google have partnered for the program which allows marketers to create their own video ads.... >>

BizReport | Search Marketing January 20, 2009

WSJ: Q4 2008 saw SEM spend decline

The word is out. Search engine marketing spend declined in the fourth quarter of 2008, demonstrating that, while it has been somewhat less affected by the recession, it's not untouchable. ... >>

BizReport | Research January 14, 2009

What would drive users to switch search engines?

What would it take for someone to switch search engines? That's the question J P Morgan posed to a few hundred Internet users, with unsurprising results.... >>

BizReport | Advertising January 07, 2009

Attributor releases online ad-serving market share figures

Three guesses who has the biggest share of the ad-serving market? That's right, Google's DoubleClick and AdSense are responsible for over half of all online ad-server calls. ... >>

BizReport | Research January 06, 2009

comScore: Over 75% U.S. online population watch video

YouTube continues to dominate in terms of traffic to U.S. online video sites, according to recently released figures from comScore's Video Metrix.... >>

BizReport | Search Marketing November 24, 2008

Google releases new tool to gauge user interest

A new search-based keyword tool from Google could give online marketers better insight into consumer's wants and needs. The new tool, released this month, gives marketers a sense of what consumers are actually looking for when entering a search query.... >>

BizReport | Search Marketing November 05, 2008

Google relaxes alcohol keyword restrictions

Beer retailers can raise a glass to Google who has lifted its ban on beer-oriented keywords, according to recent reports, bringing Christmas cheer to the masses.... >>

BizReport | Search Marketing October 16, 2008

Click Forensics to send reports to search engines

Leading search engines Google, MIVA and LookSmart will begin receiving third-party Pay Per Click (PPC) quality reports from Click Forensics. This is part of Click Forensics Fully Automated Click Tracking Reconciliation (FACTr) platform. Yahoo has been receiving these reports since... >>

BizReport | Mobile Marketing October 13, 2008

Google iPhone ads in beta

Google is preparing to offer advertisers a way to tailor their advertising to the iPhone, despite its own, soon-to-be-released, mobile operating system, Android. ... >>

BizReport | Search Marketing October 13, 2008

Adgooroo: More search marketers turn to LiveSearch

Consumers may still be logging on to Google in record numbers but search marketers may be changing their tune. According to AdGooRoo, nearly 20% more search marketers logged campaigns with Microsoft Windows LiveSearch in Q3 2008 than in Q2.... >>

BizReport | October 08, 2008

'Game on' for Google AdSense

When you consider that around 25% of Internet users, over 200 million people, play online games, it's no surprise that Google has decided to move AdSense into the in-game advertising market. ... >>

BizReport | Internet July 28, 2008

Unique URLs, to infinity and beyond

You know a number is big when it takes more keystrokes to represent it numerically than it does in text. It’s the sort of mind-boggling figure that, like trying to envisage the size of the universe, turns most people’s brain... >>

BizReport | Search Marketing July 23, 2008

Google Aotearoa launched

Here in New Zealand we’re celebrating Te Wiki o te Reo Māori 2008. To mark the event, Google has launched a version of their search homepage in the language of New Zealand’s indigenous people.... >>

BizReport | Search Marketing June 16, 2008

Google vs. Yahoo: Which users spend more?

Everyone with an Internet connection and even some who don't have one know that Google is the most highly trafficked search engine. What many marketers what to know, though, is which search users are the more prolific online shoppers and... >>

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