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BizReport | Search Marketing June 02, 2009

Heavy searchers aren't engine-loyal

When it comes to searching, not just any search engine will do. In fact, according to a recent report from Nielsen, many search engines will do. Sound wrong? It isn't. Nielsen researchers found that when it comes to heavy searchers,... >>

BizReport | Advertising archives May 29, 2009

Display ads added to AdSense link unit results

Google AdSense publishers that feature link units on their websites can now benefit from improved revenues thanks to image ads embedded in the link unit.... >>

BizReport | Search Marketing May 14, 2009

Google to boost search listings with Rich Snippets

Website owners can now pack a bigger punch in search results displayed by Google with the introduction of Rich Snippets.... >>

BizReport | Search Marketing May 11, 2009

Hitwise: Google's search share continues to grow

It's no big surprise. Google accounted for almost 73% of all U.S. searches conducted in April, according to recent data from Hitwise. ... >>

BizReport | Advertising archives April 24, 2009

Are homepage or domain ads your best bet?

There is some interesting new research out from Compete that could have marketers changing or at least adjusting their media buys. According to the information homepage ads on some sites may not have the best reach; the same can be... >>

BizReport | Search Marketing April 17, 2009

Google introduces one-line sitelinks

Google's blog today carries the formal announcement of one-line sitelinks, scaled-down versions of the two-column link display usually reserved for the top listed search result.... >>

BizReport | Search Marketing April 16, 2009

SearchIgnite: Paid search volatile in Q1

Along with the rest of the economy, including the stock market, paid search continues to have it's ups and down. According to the latest SearchIgnite research Q1 2009 was a very volatile quarter, which stabilized a little in March.... >>

BizReport | Advertising archives April 06, 2009

AdSense units stream Tweets

The blogosphere is buzzing with rumors that Google may be in talks to buy Twitter, but whatever is going on behind the scenes, Google continues to innovate and their latest foray does include the micro-blogging platform. ... >>

BizReport | Viral Marketing April 02, 2009

One more reason to target online video viewers

If you need one more reason to begin targeting online video viewers this could be it: according to a recent comScore Video Metrix report online video viewers are now watching an average of five hours of content each month. With... >>

BizReport | Advertising archives March 31, 2009

Google pulls plug on AdSense video units

If you're currently using AdSense for video, you've got about one month to reorganize your strategy, according to an announcement late last week on the official Google blog.... >>

BizReport | Trends & Ideas archives March 25, 2009

Google lengthens snippets and refines related search

Google has announced two tweaks that they believe will make their search engine more effective in helping users to find the information they need, in the language they want.... >>

BizReport | Advertising archives March 20, 2009

Google AdWords introduces new coupon template

The use of coupons usually rises in times of financial hardship and while stores have seen their usage rise, online is seeing its fair share, too. Now Google is bringing coupon-style creative to AdWords templates. ... >>

BizReport | Social Marketing March 10, 2009

Hitwise: Facebook driving traffic to websites

New traffic data from Hitwise found that, for some websites, Facebook is doing just a good a job as Google at referring traffic - in some cases it's performing better.... >>

BizReport | Search Marketing February 19, 2009

Google retains search lead - again

No surprise here - Google is still tops in the search game. According to the latest research from metrics firm comScore Google retained a 63% share of searches in January; that was a slight decrease (0.5%) over December totals.... >>

BizReport | Mobile Marketing February 11, 2009

Google launches AdSense for Mobile Search

AdSense for Mobile was launched by Google back in September, 2007. Now the company is beta-testing AdSense for Mobile Search to enable publishers to join the mobile content network and monetize their sites with Google text ads. ... >>

BizReport | Internet January 27, 2009

Latin America is next Internet hotspot

China and India have both witnessed huge growth in Internet users in recent times. Now it looks like it's Latin America's turn to push the global online population figure toward the next billion. ... >>

BizReport | Internet January 26, 2009

Global Internet use reaches 1 billion

The number of Internet users around the globe has broken the one-billion mark, according to comScore, who recorded the figure in December, 2008. ... >>

BizReport | Advertising archives January 20, 2009

Google shelves Print Ads

Over two years ago, the search-engine behemoth proposed to demonstrate how it could help, and not hinder, newspapers sell print advertising to the hundreds of thousands of small merchants who buy online ads from Google. By introducing Google Print Ads,... >>

BizReport | Viral Marketing January 20, 2009

DIY: Spotmixer and Google partner for self-serve video ads

A new platform makes it simple for marketers with smaller budgets to produce unique video ads with exposure to consumers watching GoogleTV. Spotmixer and Google have partnered for the program which allows marketers to create their own video ads.... >>

BizReport | Search Marketing January 20, 2009

WSJ: Q4 2008 saw SEM spend decline

The word is out. Search engine marketing spend declined in the fourth quarter of 2008, demonstrating that, while it has been somewhat less affected by the recession, it's not untouchable. ... >>

BizReport | Research archives January 14, 2009

What would drive users to switch search engines?

What would it take for someone to switch search engines? That's the question J P Morgan posed to a few hundred Internet users, with unsurprising results.... >>

BizReport | Advertising archives January 07, 2009

Attributor releases online ad-serving market share figures

Three guesses who has the biggest share of the ad-serving market? That's right, Google's DoubleClick and AdSense are responsible for over half of all online ad-server calls. ... >>

BizReport | Research archives January 06, 2009

comScore: Over 75% U.S. online population watch video

YouTube continues to dominate in terms of traffic to U.S. online video sites, according to recently released figures from comScore's Video Metrix.... >>

BizReport | Search Marketing November 24, 2008

Google releases new tool to gauge user interest

A new search-based keyword tool from Google could give online marketers better insight into consumer's wants and needs. The new tool, released this month, gives marketers a sense of what consumers are actually looking for when entering a search query.... >>

BizReport | Search Marketing November 05, 2008

Google relaxes alcohol keyword restrictions

Beer retailers can raise a glass to Google who has lifted its ban on beer-oriented keywords, according to recent reports, bringing Christmas cheer to the masses.... >>

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