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BizReport | Search Marketing August 24, 2009

ForeSee links customer satisfaction with search engine satisfaction

Everyone wants a happy customer but many customers leave websites unhappy for one reason or another. A new study from ForeSee Results links that unhappiness to search engines. According to the report brand loyalty can actually increase or decrease based... >>

BizReport | Search Marketing August 19, 2009

Google: Conversion rates not linked to AdWords ad position

A team at Google has researched whether AdWords ad conversion rates improve the higher up in the ranking an ad is displayed. Their conclusion? Don't stress over where your ads appear, instead concentrate on a quality execution.... >>

BizReport | Search Marketing August 17, 2009

Google users are a loyal bunch

Data from comScore, released Friday, shows that Yahoo and Microsoft have a real battle on their hands if they are to pry Google users away from the brand.... >>

BizReport | Search Marketing August 13, 2009

Nielsen: Bing still showing growth

When it comes to search, there is little change month to month, but the little changes are beginning to add up. At least a little. According to the latest report from Nielsen Online Google still leads the search pack with... >>

BizReport | Advertising August 04, 2009

Google adds AdWords Bid Simulator feature

If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, then Google has just the feature for you.... >>

BizReport | Ecommerce August 03, 2009

New Google gadget enables easy e-commerce

A new gadget from Google Labs allows anyone to create a Google Checkout store in just a few simple steps. ... >>

BizReport | Search Marketing August 03, 2009

Chitika: Bing outperforms Google?

It may be too early to make a definitive statement at this point, but new research from search advertising network Chitika indicates that Bing's search platform may be outperforming Google's. According to the research, consumers who land on sites as... >>

BizReport | Search Marketing July 17, 2009

Search: Bing continues to show growth

When it comes to search marketing, most marketers are used to hearing that giant Google is in the lead. Although the search engine still leads other engines by as much as a 35% share, the news this month is that... >>

BizReport | Search Marketing July 13, 2009

Will Yahoo's search tool increase their share?

First it was Microsoft's Bing and now Yahoo has a new tool which they'll use to grab some of Google's search share. In July Yahoo unveiled Search Pad, a tool which enables consumers to save search results to a notepad.... >>

BizReport | Search Marketing July 08, 2009

Ixquick launches StartPage

The world's most private search engine now has a new name and potentially a bigger audience to relate to. This week Ixquick, a search engine priding itself on keeping customer information private, has launched StartPage, a search engine landing page... >>

BizReport | Search Marketing July 01, 2009

Catalyst: Googlers like Bing but won't remain loyal

When it comes to search, Google has long been the top dog. Enter Bing, the new search offering from Microsoft and buzz is that the engine is actually faring quite well against some stiff competition. However, is the launch buzz... >>

BizReport | Search Marketing June 17, 2009

Nielsen: Is it time to rethink search?

May search numbers are in and, while the numbers are much of the same, there is a new twist and it's called Bing. The question is, can Bing help to rethink and redefine search? Or is there no way for... >>

BizReport | Search Marketing June 11, 2009

Will Bing give advertisers more bang for their buck?

It's been barely a fortnight since Microsoft re-launched Bing and already the blogs are buzzing with debate as to whether the search engine is a Google-killer or whether it's actually too early to tell. User Centric, a user experience research... >>

BizReport | Search Marketing June 10, 2009

comScore releases early data on Bing

At last, it seems there is serious competition in the search world, with comScore reporting Bing is off to a good start. But will the novelty wear off or is Bing here to stay?... >>

BizReport | Research June 03, 2009

Why all marketers should care about e-books

Whether you're into literature, a hot romance or a fictionalized account of a sports season, you've probably noticed that there are as many e-book titles as traditional titles. Those e-book numbers will only increase as we speed through the 21st... >>

BizReport | Search Marketing June 02, 2009

Heavy searchers aren't engine-loyal

When it comes to searching, not just any search engine will do. In fact, according to a recent report from Nielsen, many search engines will do. Sound wrong? It isn't. Nielsen researchers found that when it comes to heavy searchers,... >>

BizReport | Advertising May 29, 2009

Display ads added to AdSense link unit results

Google AdSense publishers that feature link units on their websites can now benefit from improved revenues thanks to image ads embedded in the link unit.... >>

BizReport | Search Marketing May 14, 2009

Google to boost search listings with Rich Snippets

Website owners can now pack a bigger punch in search results displayed by Google with the introduction of Rich Snippets.... >>

BizReport | Search Marketing May 11, 2009

Hitwise: Google's search share continues to grow

It's no big surprise. Google accounted for almost 73% of all U.S. searches conducted in April, according to recent data from Hitwise. ... >>

BizReport | Advertising April 24, 2009

Are homepage or domain ads your best bet?

There is some interesting new research out from Compete that could have marketers changing or at least adjusting their media buys. According to the information homepage ads on some sites may not have the best reach; the same can be... >>

BizReport | Search Marketing April 17, 2009

Google introduces one-line sitelinks

Google's blog today carries the formal announcement of one-line sitelinks, scaled-down versions of the two-column link display usually reserved for the top listed search result.... >>

BizReport | Search Marketing April 16, 2009

SearchIgnite: Paid search volatile in Q1

Along with the rest of the economy, including the stock market, paid search continues to have it's ups and down. According to the latest SearchIgnite research Q1 2009 was a very volatile quarter, which stabilized a little in March.... >>

BizReport | Advertising April 06, 2009

AdSense units stream Tweets

The blogosphere is buzzing with rumors that Google may be in talks to buy Twitter, but whatever is going on behind the scenes, Google continues to innovate and their latest foray does include the micro-blogging platform. ... >>

BizReport | Viral Marketing April 02, 2009

One more reason to target online video viewers

If you need one more reason to begin targeting online video viewers this could be it: according to a recent comScore Video Metrix report online video viewers are now watching an average of five hours of content each month. With... >>

BizReport | Advertising March 31, 2009

Google pulls plug on AdSense video units

If you're currently using AdSense for video, you've got about one month to reorganize your strategy, according to an announcement late last week on the official Google blog.... >>

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