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BizReport | Search Marketing December 10, 2009

Moms consider Google their BFF

Recent research by Google has found that some moms are so attached to searching on Google that they consider the search engine behemoth to be a part of the family or their BFF. In fact, some went so far as... >>

BizReport | Mobile Marketing November 25, 2009

Google takes coupons mobile

This week Google announced they are enabling small businesses and other retailers that use their Local Business Center to take their coupons mobile. ... >>

BizReport | Advertising archives October 16, 2009

September Trends: Search, Travel continue to be hot categories

With the global economy still struggling, marketers are looking for something a little extra to help plan holiday campaigns. That extra? Metrics. Hitwise, Nielsen Online and comScore, three of the largest metrics firms, have released a trio of reports that... >>

BizReport | Research archives October 09, 2009

Ofcom studies how kids think search results are ranked

Results of a recent Ofcom study in the UK found that around one-third of British school children believe Google ranks search results based on how true the source is. ... >>

BizReport | Social Marketing September 18, 2009

Still think Facebook's a fad?

If Facebook is a waste of time, a fad, a flash in the pan, then how come its membership and the average amount of time spent on the social networking site both continue to rise?... >>

BizReport | Advertising archives September 01, 2009

SpotMixer offers video ad creation for AdWords advertisers

Video marketers have one more way to attract attention through Google's AdWords platform. A partnership between SpotMixer and Google will place SpotMixer's video creation technology in Google's In-Stream Video Ads through AdWords. This gives marketers the ability to quickly create... >>

BizReport | Advertising archives August 27, 2009

Yahoo changes up email, messenger, mobile offerings

In an effort to remain relevant and perhaps have a better shot at taking on online giant Google, Yahoo is pushing a few traditional offerings. This week the company announced changes to their email, messenger and mobile programs. But, perhaps... >>

BizReport | Search Marketing August 24, 2009

ForeSee links customer satisfaction with search engine satisfaction

Everyone wants a happy customer but many customers leave websites unhappy for one reason or another. A new study from ForeSee Results links that unhappiness to search engines. According to the report brand loyalty can actually increase or decrease based... >>

BizReport | Search Marketing August 19, 2009

Google: Conversion rates not linked to AdWords ad position

A team at Google has researched whether AdWords ad conversion rates improve the higher up in the ranking an ad is displayed. Their conclusion? Don't stress over where your ads appear, instead concentrate on a quality execution.... >>

BizReport | Search Marketing August 17, 2009

Google users are a loyal bunch

Data from comScore, released Friday, shows that Yahoo and Microsoft have a real battle on their hands if they are to pry Google users away from the brand.... >>

BizReport | Search Marketing August 13, 2009

Nielsen: Bing still showing growth

When it comes to search, there is little change month to month, but the little changes are beginning to add up. At least a little. According to the latest report from Nielsen Online Google still leads the search pack with... >>

BizReport | Advertising archives August 04, 2009

Google adds AdWords Bid Simulator feature

If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, then Google has just the feature for you.... >>

BizReport | Ecommerce archives August 03, 2009

New Google gadget enables easy e-commerce

A new gadget from Google Labs allows anyone to create a Google Checkout store in just a few simple steps. ... >>

BizReport | Search Marketing August 03, 2009

Chitika: Bing outperforms Google?

It may be too early to make a definitive statement at this point, but new research from search advertising network Chitika indicates that Bing's search platform may be outperforming Google's. According to the research, consumers who land on sites as... >>

BizReport | Search Marketing July 17, 2009

Search: Bing continues to show growth

When it comes to search marketing, most marketers are used to hearing that giant Google is in the lead. Although the search engine still leads other engines by as much as a 35% share, the news this month is that... >>

BizReport | Search Marketing July 13, 2009

Will Yahoo's search tool increase their share?

First it was Microsoft's Bing and now Yahoo has a new tool which they'll use to grab some of Google's search share. In July Yahoo unveiled Search Pad, a tool which enables consumers to save search results to a notepad.... >>

BizReport | Search Marketing July 08, 2009

Ixquick launches StartPage

The world's most private search engine now has a new name and potentially a bigger audience to relate to. This week Ixquick, a search engine priding itself on keeping customer information private, has launched StartPage, a search engine landing page... >>

BizReport | Search Marketing July 01, 2009

Catalyst: Googlers like Bing but won't remain loyal

When it comes to search, Google has long been the top dog. Enter Bing, the new search offering from Microsoft and buzz is that the engine is actually faring quite well against some stiff competition. However, is the launch buzz... >>

BizReport | Search Marketing June 17, 2009

Nielsen: Is it time to rethink search?

May search numbers are in and, while the numbers are much of the same, there is a new twist and it's called Bing. The question is, can Bing help to rethink and redefine search? Or is there no way for... >>

BizReport | Search Marketing June 11, 2009

Will Bing give advertisers more bang for their buck?

It's been barely a fortnight since Microsoft re-launched Bing and already the blogs are buzzing with debate as to whether the search engine is a Google-killer or whether it's actually too early to tell. User Centric, a user experience research... >>

BizReport | Search Marketing June 10, 2009

comScore releases early data on Bing

At last, it seems there is serious competition in the search world, with comScore reporting Bing is off to a good start. But will the novelty wear off or is Bing here to stay?... >>

BizReport | Research archives June 03, 2009

Why all marketers should care about e-books

Whether you're into literature, a hot romance or a fictionalized account of a sports season, you've probably noticed that there are as many e-book titles as traditional titles. Those e-book numbers will only increase as we speed through the 21st... >>

BizReport | Search Marketing June 02, 2009

Heavy searchers aren't engine-loyal

When it comes to searching, not just any search engine will do. In fact, according to a recent report from Nielsen, many search engines will do. Sound wrong? It isn't. Nielsen researchers found that when it comes to heavy searchers,... >>

BizReport | Advertising archives May 29, 2009

Display ads added to AdSense link unit results

Google AdSense publishers that feature link units on their websites can now benefit from improved revenues thanks to image ads embedded in the link unit.... >>

BizReport | Search Marketing May 14, 2009

Google to boost search listings with Rich Snippets

Website owners can now pack a bigger punch in search results displayed by Google with the introduction of Rich Snippets.... >>

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