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BizReport | Search Marketing April 13, 2011

Is Google's Panda update harming your bottom line?

Just a few weeks ago, Google updated their algorithm to better protect businesses from Black Hat SEM practices. The plan was to block these bad results from appearing on users' search query returns, but there is some collateral damage being... >>

BizReport | Mobile Marketing April 07, 2011

Android to grab almost half global smartphone market by 2015

A new forecast suggests the Android operating system will power almost half of the world's smartphones next year, with Apple maintaining its position as the second biggest platform.... >>

BizReport | Advertising archives March 16, 2011

Google ramps up efforts to collar counterfeit advertisers

Google has today announced three initiatives that it hopes will help weed out advertisers who try to use its AdWords system to sell counterfeit goods online.... >>

BizReport | Search Marketing March 14, 2011

Searchers barely even glance at sponsored ads on Bing, Google

Marketers should focus on search engine optimization instead of relying on rarely-viewed sponsored ad listings. That's the message from a new study into what search engine users are actually looking at. ... >>

BizReport | Search Marketing February 18, 2011

Google merges social with search results, excludes Facebook

The search engine this week announced that social search results will no longer linger at the bottom of the results page. Now they will be slipped in among other listings. But don't expect to see your friends' Facebook 'Likes' appear... >>

BizReport | Search Marketing January 17, 2011

Report: Bing bumps up in December

The December numbers are in and it appears that Microsoft's Bing search engine was once again a hit with consumers. While Google remains firmly atop the search engine heap, for the second month, Experian Hitwise is reporting an increase in... >>

BizReport | Search Marketing January 11, 2011

Americans say no to regulation of search engines

The majority of Americans oppose bringing in Government regulation to prevent search companies from tweaking results to their advantage, according to new findings released by Rasmussen.... >>

BizReport | Mobile Marketing January 10, 2011

AdMob: Ad requests top 2bn per day

The AdMob network of mobile sites and applications now receives more ad requests in one day than it received during the entire month of December, 2007, demonstrating the massive growth in mobile usage in recent years.... >>

BizReport | Search Marketing December 21, 2010

Report: Bing serves one-quarter of November searches

In the grand scheme of things, Google is still in full control of the search engine wars with a 70% share. But, a recent report from Experian/Hitwise has found a small chink in that control. According to Hitwise research, Microsoft's... >>

BizReport | Search Marketing December 03, 2010

Google changes search algorithm to prevent "gaming"

Google has acted swiftly following news that their search engine had been "gamed" to ensure bad online reviews don't increase a retailer's ranking in natural search results. ... >>

BizReport | Search Marketing November 05, 2010

Google Instant has positive impact on CTRs, ad impressions

Google Instant has had a positive impact on click-through rates and ad impressions, according to recent research by Marin Software, despite earlier concerns the fast page displays would decrease traffic.... >>

BizReport | Ecommerce archives November 02, 2010

Google gives marketers Christmas insights via new website

Marketers who want to keep their finger on the pulse of what consumers are searching for, what they are buying and what they plan to buy for the 2010 holiday season should check out Google's new website - ThinkHoliday. ... >>

BizReport | Search Marketing July 21, 2010

Google introduces Image Search Ads

Google has created yet another way for advertisers to get their messages in front of their audience with the launch of Image Search Ads.... >>

BizReport | Advertising archives July 19, 2010

comScore: Hulu has more ad views than YouTube

YouTube may still hold the title for Most Viewed Clips, but for advertisers the smart money may lie in Hulu's platform. Why? Because according to the latest numbers from comScore, Hulu's platform has more than double the ad-views as YouTube.... >>

BizReport | Advertising archives June 21, 2010

Google creates umbrella brand for ad buying platforms

All of Google's ad initiatives have been lumped together under an umbrella brand to move the company further toward a one-stop-shop for all Google marketing activities.... >>

BizReport | Ecommerce archives June 18, 2010

Google announces Commerce Search tool improvements, slashes price

Google has updated its Commerce Search tool, giving shoppers a better search experience and allowing online retailers to better customize retail site search services.... >>

BizReport | Search Marketing June 04, 2010

Google tests Tweets in display ads

It wasn't long ago that Tweets began appearing in Google's search results. Now, Twitter is set to be even more prominent on Google searches as the search giant tests display ads integrated with Twitter. ... >>

BizReport | Advertising archives May 26, 2010

Google discloses size of its ad network

Earlier this week Google disclosed the revenue shares for their two main AdSense products. It appears Google is taking that "spirit of greater transparency" one step further and has now revealed the size of its extensive and lucrative ad network.... >>

BizReport | Mobile Marketing May 24, 2010

Experts react to Google/AdMob deal

Late last week, the Federal Trade Commission (FTC) closed its investigation of the pending deal between Google and AdMob. The deal would have Google acquire the mobile ad network; the FTC's decision basically states that Google owning the network won't... >>

BizReport | Mobile Marketing May 12, 2010

Survey: Teens talk text

When it comes to conversation, teens are as likely to text to communicate as the actually speak. That, according to a recent survey by teen marketing hub ChaCha. The platform polled teens to determine how they prefer to communicate. With... >>

BizReport | Trends & Ideas archives May 11, 2010

Facebook deserters - boredom or privacy concerns?

Has Facebook poked the privacy of its users one too many times, or are users simply becoming bored with the social network? Either way, more and more people are looking for information on how to delete their Facebook accounts. ... >>

BizReport | Advertising archives May 11, 2010

Report: Consumers find video through direct navigation

When it comes to online video it is no secret that many consumers are finding content through social networks and search engines, but it may come as a surprise that the bulk of online video is being served through direct... >>

BizReport | Advertising archives March 25, 2010

Louis Vuitton's case against Google goes to hell in a posh handbag

Google's practice of selling brand-name keywords to competitors doesn't violate trademark law ruled the European Court of Justice in Luxembourg yesterday. ... >>

BizReport | Advertising archives March 24, 2010

Google introduces 'search funnels' reporting feature for AdWords

Google has launched a new AdWords reporting feature that it says will enable advertisers to make better, more informed keyword, ad group and campaign decisions. ... >>

BizReport | Search Marketing March 24, 2010

Optimize your Google Sitelinks

Sitelinks can be powerful drivers of traffic. They enhance top listings on Google by including additional links to various destinations within a website. But do your Sitelinks accurately reflect what you want consumers to see?... >>

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