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BizReport | Ecommerce July 29, 2013

Early back to school sales activity heading in One Direction

New data released by Google reveals 2013 is experiencing the earliest back to school shopping season ever with boy-band One Direction supplies an extremely popular option and mobile playing a key role in the search and purchase process. ... >>

BizReport | Blogs & Content July 25, 2013

Study: Video pushing older American's purchasing power

When it comes to engaging older Americans, video may be the best bet of many brands. New data out from a Google/Ipsos MediaCT study finds that 75% of Boomers and 68% of Seniors take some kind of action after seeing... >>

BizReport | Search Marketing July 23, 2013

BRC/Google: Tablet retail searches up 132%

Just-released data from the BRC Google Online Retail Monitor reveals the tremendous rise in retail searches performed on tablets and smartphones in Q2 2013.... >>

BizReport | Search Marketing June 07, 2013

Google accurately predicts box office hits

Thanks to insights into moviegoers' awareness and intent, Google can predict with astonishing accuracy which films will do well at the box office. ... >>

BizReport | Internet April 22, 2013

Google: Web pages bigger but web speed faster

Google has long recognized the need for speed. The company's latest research reveals that despite web pages getting bigger, the web is getting faster. ... >>

BizReport | Search Marketing March 01, 2013

UK's most-visible paid search ad brands revealed

New research from search and social analytics software firm, Searchmetrics, reveals the websites most likely to be seen in paid search ads on Google UK, with Amazon.co.uk the most visible by a long shot. ... >>

BizReport | Search Marketing January 23, 2013

Report: For B2B, Twitter tops Facebook

According to new data out from Optify, email and search are two hot spots for Business to Business (B2B) marketers. The study also shows that B2B consumers are reacting differently to the social space, especially when it comes to engagement.... >>

BizReport | Mobile Marketing January 22, 2013

Has the Nexus 7 out-sold the iPad in Japan? Maybe not...

I'm using my Christmas money to buy a new device and have plonked for Google's Nexus 7 tablet. It appears I'm in good company because, according to a recent report, it's the device of choice for Japanese consumers. Or is... >>

BizReport | Internet January 16, 2013

Number of compromised online accounts surprises Google security researcher

When a Google security researcher Elie Bursztein set up a survey to find out how many U.S. Internet users had had an online account compromised he was surprised at how many had been affected. ... >>

BizReport | December 27, 2012

Google Gmail search trial adds to benefits of sending confirmation emails

Sending confirmation emails to customers reinforces a brand and can lead to repeat purchase, among other things, but there's soon to be a new benefit to sending out confirmation emails, particularly to those customers who use a Gmail account. ... >>

BizReport | Advertising December 17, 2012

New mobile ad format slims down chance of 'fat finger' clicks

'Fat fingers' have long been a mobile problem, and those accidental clicks on ads can be annoying for users and costly for advertisers. Google has a new ad project on the go that should keep everyone happy.... >>

BizReport | December 07, 2012

No more free Google Apps for small businesses

No more free Google Apps for businesses, announces Google in one of its most significant changes yet, as the company aims to provide a more consistent user experience to all business customers. ... >>

BizReport | November 15, 2012

AdSense ads go large

It appears size does matter when it comes to AdSense ads. With web content increasingly richer, impact trumps functionality and larger ad units are becoming more popular. Just as well that AdSense has announced a new, larger ad size.... >>

BizReport | October 30, 2012

Super storm Sandy stops Google press conference

As super storm Sandy ransacks the East Coast of the U.S., many businesses and retailers, including major stock exchanges, have shut down. The monster storm has also halted a Google media event in its tracks.... >>

BizReport | Ecommerce October 29, 2012

Study: Shoppers hitting stores earlier, doing more research

One trend that may help online merchants this year: the mobile trend. According to a recent study from Google and Ipsos OTX shoppers are hitting stores, both online and offline, early this year. And while they're shopping they're also doing... >>

BizReport | October 26, 2012

Google's disappointing Q3 earnings good news for advertisers

Almost $11 billion in revenue wasn't enough from Google to keep Wall Street happy, and shares have taken a bit of a tumble since Wednesday but, according to Wordstream's Larry Kim, a closer look at the data reveals some positives... >>

BizReport | Search Marketing October 10, 2012

Ooops! Chitika network error inflates Google's local search volume data

On Monday this week I reported on new research from Chitika that suggested 43% of Google search queries had local intent and three-quarters of the search engine's local traffic came from mobile devices. Well, Chitika got it wrong and today... >>

BizReport | Mobile Marketing September 26, 2012

Google: Mobile site experiences shape consumer attitudes

Almost two-thirds of mobile users would quickly leave a website on their mobile phone if it wasn't mobile-friendly, according to new research from Google, further pushing home the message to marketers the importance of the channel. ... >>

BizReport | Advertising August 24, 2012

Google notifies Ad Planner users of significant changes

Google Ad Planner customers have been forewarned of significant changes to the tool that will begin on September 5, 2012. One major revision is that users will no longer be able to research domains or ad placements that are not... >>

BizReport | Advertising August 23, 2012

YouTube's TrueView ad format launched on Android

YouTube's TrueView video ad format is being launched on Android devices this week, according to the Google Mobile Ads blog, with plans to roll out the format to all mobile operating systems in the next few weeks.... >>

BizReport | Mobile Marketing July 12, 2012

Android dominates smartphone sales in key markets

For the first time ever Android dominates smartphone sales across Europe, the U.S., and Australia, according to new figures released by Kantar Worldpanel ComTech, driven in part by consumers trading up from feature phones. ... >>

BizReport | Advertising May 31, 2012

R.I.P 468x60 banner ad format

In a blog post today, Google announced the death of a once-popular banner ad format and the release of a new report to help publishers determine what does, and doesn't, work in online advertising. ... >>

BizReport | Social Marketing May 15, 2012

Forecast: Social Media Revenues to reach $9.8 billion but will ROI measure up?

The excitement of the impending Facebook IPO has prompted BIA/Kelsey to forecast social media revenues will increase by more than 20% annually through 2016. Meanwhile data from WordStream indicates Facebook's ad strength may not be ready for primetime.... >>

BizReport | Search Marketing April 02, 2012

SEO in UK worth over three-quarters of a billion dollars in 2011

The SEO market in the UK is continuing to grow rapidly, according to research by Econsultancy who estimate the SEO industry in the UK now brings in more than three-quarters of a billion dollars each year. ... >>

BizReport | Mobile Marketing March 15, 2012

IDC: Apple has three years left as tablet market leader

New IDC forecasts reveal that Apple will continue to dominate the tablet market for another three years before Android takes over.... >>

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