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BizReport | Mobile Marketing May 04, 2015

YouTube announced 80% YoY mobile growth

According to YouTube's CEO the video behemoth is now reaching more younger demographics than any other television network anywhere, ever - and that is just on mobile.... >>

BizReport | Search Marketing April 22, 2015

Google reveals 4.7% uptick in proportion of mobile-friendly websites

Google's recent mobile-friendly algorithm changes can not have escaped digital marketers' attention. But has the search engine seen an uptick in the proportion of websites that are now mobile-friendly?... >>

BizReport | Search Marketing April 13, 2015

What Google's mobile-friendly update means to brands

Google's new SEO announcement is in-line with other updates - delivering the most relevant user experiences within their search results. While increased relevance is a great thing, one expert weigh in on how the changes may effect businesses around the... >>

BizReport | Search Marketing March 23, 2015

Google algorithm change to get a handle on doorway pages

Google has announced another change to its search ranking algorithms, this time in a fight against spammy doorway pages. ... >>

BizReport | Search Marketing March 19, 2015

Google search algorithm change deadline draws near - are you ready?

Time is running out for website owners who have not yet optimized their sites for mobile. As of 21 April, those websites not optimized for mobile could well see a decline in rankings as Google's algorithmic change is put into... >>

BizReport | Search Marketing March 13, 2015

Expert: What could happen if Google, Apple split

There is a rumor floating about that Apple and Google could be facing a split; Google's engine has been the default for Apple's Safari browser for quite some time. However, some experts believe that Yahoo or Bing could be taking... >>

BizReport | Advertising February 26, 2015

Advertising for young children looks promising on a new YouTube app for kids

With 71% of kids in US watching web video - this is where marketers want to be. Nevertheless advertisers are careful pulling their ad dollars away from linear TV advertising as they canĀ“t make up for the lost numbers via... >>

BizReport | Advertising November 25, 2014

How does $1-$3 per month sound for an ad-free Internet experience?

Google is running an experiment that aims to find an additional way to fund the Internet. The program, called Contributor, asks that consumers pay a small amount per month to avoid seeing advertisements on participating websites. ... >>

BizReport | Search Marketing November 20, 2014

Would your website earn Google's mobile-friendly label?

More searches are being conducted on mobile devices and, with that in mind, Google will soon be displaying labels next to search results that indicate which are mobile-friendly websites.... >>

BizReport | Search Marketing November 17, 2014

Research reveals need for marketers to understand mobile search ranking factors

Research comparing mobile search results with those on a desktop highlights the need for marketers to be aware of how their pages rank on mobile by understanding those factors that correlate with higher positions. ... >>

BizReport | Email Marketing October 28, 2014

What will Google Inbox mean for marketers?

Google has announced a beta version of a new email product called Inbox. When, or rather if, the new email tool is rolled out, what will it mean for marketers?... >>

BizReport | Mobile Marketing October 16, 2014

Teens comfortable with voice search, adults feel like 'geeks'

If I were to ask you to perform a search on your smartphone right now, would you type it or speak it? A recent study by Google into voice-search habits in the U.S. suggests that if you type in your... >>

BizReport | Mobile Marketing October 14, 2014

Google app aims to help marketing newbies learn the basics

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BizReport | Search Marketing September 23, 2014

Study tracks effects of Google search engine updates on user behavior

A new eye-tracking study from Mediative reveals that the scanning behavior of search engine users has significantly changed over the past 10 years due to updates to Google's search engine results page and the conditioning effects of new technology.... >>

BizReport | Trends & Ideas September 16, 2014

Google: U.S government user data requests up 250% since 2009

Google's latest transparency report reveals the significant increase in demands for user data received by the company from governments of all sizes. ... >>

BizReport | Search Marketing August 12, 2014

Google using HTTPS as a ranking signal

Google is flexing its search engine muscle in an effort to encourage websites to be more secure. Search algorithms have been tweaked to give sites using HTTPS a higher search ranking.... >>

BizReport | Search Marketing May 14, 2014

Survey reveals search habits of new and expectant parents

New and expectant parents have a lot of questions. Many now turn to the Internet for look for help and advice. A new survey from Google Think Insights reveals that new and expectant parents conduct twice as many searches online... >>

BizReport | Search Marketing May 13, 2014

One-third of Google search users fail to realize ads labeled as ads are ads

A recent study from UX firm Bunnyfoot, published by eConsultancy, reveals that more than one-third of Internet users do not realize that Google Adwords are paid-for advertising units. ... >>

BizReport | Advertising February 14, 2014

Expert: What the Google/comScore deal means for online brands

By now most have heard about the new partnership between Google and comScore - a deal that would put comScore's vCE metric into Google's DoubleClick ad server. Some have touted the move as a way to measure the effectiveness of... >>

BizReport | Advertising January 20, 2014

Google intent on breaking bad ads and advertisers

Google pulled almost 1 million 'bad' ads per day from its system last year in an attempt to stem the tide of suspect downloads and other malicious online activities. ... >>

BizReport | Mobile Marketing December 09, 2013

comScore: U.S. smartphone ownership reaches all-time high

New comScore data reveals that while Apple remains the top smartphone manufacturer, Android leads as the top smartphone platform in the U.S. where smartphone ownership levels are at an all-time high.... >>

BizReport | Mobile Marketing November 11, 2013

Google to track 'real world' shopping activity to demonstrate effectiveness of mobile ads

Google has tracked people's online movements for years, and has more recently delved into location tracking. But recent reports reveal the Internet giant is to put that real-world tracking data to good use by tracking store visits against whether a... >>

BizReport | Ecommerce October 23, 2013

Google study reveals online travel booking behaviors of consumers in Asia

Travel marketers will be interested in new study findings revealed at the WebinTravel conference in Singapore this week. Google conducted a large study into consumer travel research and booking behaviors across Asia that reveals the changing habits of today's travelers.... >>

BizReport | Search Marketing August 30, 2013

Product Listing Ad performance proves relevancy to searchers

Product Listing Ads are overwhelmingly more relevant to consumers' searches than text ads, according to new research released by Marin Software. ... >>

BizReport | Ecommerce July 29, 2013

Early back to school sales activity heading in One Direction

New data released by Google reveals 2013 is experiencing the earliest back to school shopping season ever with boy-band One Direction supplies an extremely popular option and mobile playing a key role in the search and purchase process. ... >>

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