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BizReport | Research archives December 27, 2006

Google Tests In-Stream Ads

Google, the Internet’s largest video platform, could add another service to its repertoire – the company is now testing in-stream video streaming ads. If the ads work, Google could create a service similar to AdSense that links small businesses with... >>

BizReport | Search Marketing December 11, 2006

Google Offers Free Hosting

Small businesses have another reason to love Google today. The online giant is offering free web hosting for Adwords advertisers. ... >>

BizReport | Internet December 07, 2006

Google, BSkyB in Broadband Alliance

Google teams up with BSkyB to provide broadband users with a UGC video platform, search services and email.... >>

BizReport | Trends & Ideas archives December 06, 2006

My-Wireless-Space?

NewsCorp’s social networking behemoth MySpace is going wireless, which could spell another change for social networkers and social marketers. ... >>

BizReport | Research archives December 04, 2006

IAC Launches Ask City

Want local business information, events, maps and movies? IAC wants to provide it through the launch of a new property: Ask City. The new Ask City will draw heavily from other IAC properties like Ticketmaster and CitySearch.... >>

BizReport | Research archives November 30, 2006

Google: No More “Answers”

Google won’t accept any more questions for it’s “Answers” site. The company has announced that Google Answers will shut down after four years.... >>

BizReport | Trends & Ideas archives November 29, 2006

Does Google Have A Secret?

If the rumors are true, online giant Google may be introducing a stealth weapon for companies interested in building brand. According to reports, the search advertising giant is testing a secret CPM online advertising network. Reports say the Google Display... >>

BizReport | Research archives November 29, 2006

Mobile Users Like ESPN, Weather

Mobile users have a much greater propensity to access sports and weather websites like ESPN and AccuWeather than PC users, however, the results for search giants Google and Yahoo are exactly the opposite. The news is part of comScore and... >>

BizReport | Trends & Ideas archives November 28, 2006

Monster To Advertise In Newspapers

Perhaps following the lead of Google and Yahoo, Monster.com will begin placing classified job listings with newspapers around the United States. The employment company now has deals with around 40 newspapers, including the Orange County Register (California) and the Honolulu... >>

BizReport | Law & Regulation November 24, 2006

Google Sued for Copyright Infringement

More copyright grief for Google, but this time it’s not via YouTube.... >>

BizReport | Search Marketing November 17, 2006

Search: Big Three Using Same Tool

Webmasters get ready, the three largest search engines are joining together to – hopefully – make search indexing simpler. The Big Three – Google, Yahoo and Microsoft – are joining together to provide a standard search protocol for marketers, publishers... >>

BizReport | Search Marketing November 09, 2006

Google Changes Landing Page Scoring

Online marketers need to bring their landing pages up to speed – quickly – or face paying more in advertising costs. Back in July, Google said they would begin factoring in landing page quality to their search ad bidding algorithm.... >>

BizReport | Ecommerce archives November 08, 2006

“Agora” Launched by Microsoft

Microsoft’s new “Agora” e-commerce service makes uploading product information a snap. It allows online merchants to upload product inventories using the Microsoft Live Search index and also lists products in search results.... >>

BizReport | Search Marketing November 07, 2006

New Projection Shows Video Ad Surge

Over the next four years, the video ad market is expected to boom according to research firm eMarketer, but the biggest boom is expected next year. eMarketer.com is projecting an 89% increase in online video ad revenue in 2007.... >>

BizReport | Trends & Ideas archives November 06, 2006

Google Advertising in Newspapers

In a different move, it looks like Google will begin advertising in newspapers. The search giant and about 50 newspapers are launching a test program that will place ads that Google cannot find room for online in newspapers.... >>

BizReport | Search Marketing November 02, 2006

Ask.com Replacing MSN and Google

Search portal Lycos has asked Ask.com to replace MSN and Google as the organic search and paid listings provider on the portal’s sites. MSN Windows Live had provided all of the natural results while Google provided the paid search results.... >>

BizReport | Search Marketing October 20, 2006

Google’s Search Lead Growing

It appears that Google is lengthening its lead from other online search portals. The September rankings from Nielsen//Netratings indicate Google led in two categories: share of searches and year to year growth.... >>

BizReport | Research archives October 19, 2006

Google To Pocket 25% of Web Ad Spend

In a new report from eMarketer, an online market research firm, online search giant Google is on track to pocket 25% of the United States online ad spend for calendar year 2006. This kind of dominance over the online market... >>

BizReport | Research archives October 13, 2006

Google Merge: Good for Business

That’s the word from marketing executives across the United States. Media buyers are looking forward to what will happen with the merge of Google’s search capabilities and the online world’s largest video provider, YouTube.... >>

BizReport | Search Marketing October 10, 2006

PureVideo Launches Meta-Search

Another company is jumping on the search engine bandwagon. This time it’s PureVideo.com that wants a bite of the search pie, and they’re even offering something different. Instead of searching typical listings, their meta-search platform will find specific videos and... >>

BizReport | Search Marketing October 06, 2006

Can Anyone Unseat Google?

Many web-search companies are trying, but so far the answer to that question seems to be no, especially after the launch this week of the powerhouse’s new SearchMash site.... >>

BizReport | Search Marketing September 26, 2006

Google Taken To Court over Messy AdSense Service; Launches New Format

Google is taken to court by Bravacorp, a San Francisco company that demands $250,000 in damages because it took 100 hours to place and review AdSense advertisements on its website and because Google subsequently took its site down. ... >>

BizReport | Advertising archives September 25, 2006

Click Fraud Runs Up To USD1 Billion

A recent article published by Business Week shows that click fraud leads to damage of roughly USD1 billion per year. Online advertiser confidence in this marketing option is waning.... >>

BizReport | Ecommerce archives September 25, 2006

Is there a way to end click fraud?

You’ve seen their dizzying advertisements and probably bit the Pay-Per-Click ad phenomenon, but more and more online marketers are finding their PPC rates growing by leaps and bounds and their income from PPC ads staying at subterranean levels.... >>

BizReport | Blogs & Content archives September 22, 2006

Publishers Want Control of Search Results

A Belgian court ruling could change the way large search engines like Google, Yahoo and MSN give search results. The court ruled that some Google searches infringes on the copyright of French and German newspapers by reproducing parts of the... >>

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