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BizReport | Trends & Ideas November 29, 2006

Does Google Have A Secret?

If the rumors are true, online giant Google may be introducing a stealth weapon for companies interested in building brand. According to reports, the search advertising giant is testing a secret CPM online advertising network. Reports say the Google Display... >>

BizReport | Research November 29, 2006

Mobile Users Like ESPN, Weather

Mobile users have a much greater propensity to access sports and weather websites like ESPN and AccuWeather than PC users, however, the results for search giants Google and Yahoo are exactly the opposite. The news is part of comScore and... >>

BizReport | Trends & Ideas November 28, 2006

Monster To Advertise In Newspapers

Perhaps following the lead of Google and Yahoo, Monster.com will begin placing classified job listings with newspapers around the United States. The employment company now has deals with around 40 newspapers, including the Orange County Register (California) and the Honolulu... >>

BizReport | Law & Regulation November 24, 2006

Google Sued for Copyright Infringement

More copyright grief for Google, but this time it’s not via YouTube.... >>

BizReport | Search Marketing November 17, 2006

Search: Big Three Using Same Tool

Webmasters get ready, the three largest search engines are joining together to – hopefully – make search indexing simpler. The Big Three – Google, Yahoo and Microsoft – are joining together to provide a standard search protocol for marketers, publishers... >>

BizReport | Search Marketing November 09, 2006

Google Changes Landing Page Scoring

Online marketers need to bring their landing pages up to speed – quickly – or face paying more in advertising costs. Back in July, Google said they would begin factoring in landing page quality to their search ad bidding algorithm.... >>

BizReport | Ecommerce November 08, 2006

“Agora” Launched by Microsoft

Microsoft’s new “Agora” e-commerce service makes uploading product information a snap. It allows online merchants to upload product inventories using the Microsoft Live Search index and also lists products in search results.... >>

BizReport | Search Marketing November 07, 2006

New Projection Shows Video Ad Surge

Over the next four years, the video ad market is expected to boom according to research firm eMarketer, but the biggest boom is expected next year. eMarketer.com is projecting an 89% increase in online video ad revenue in 2007.... >>

BizReport | Trends & Ideas November 06, 2006

Google Advertising in Newspapers

In a different move, it looks like Google will begin advertising in newspapers. The search giant and about 50 newspapers are launching a test program that will place ads that Google cannot find room for online in newspapers.... >>

BizReport | Search Marketing November 02, 2006

Ask.com Replacing MSN and Google

Search portal Lycos has asked Ask.com to replace MSN and Google as the organic search and paid listings provider on the portal’s sites. MSN Windows Live had provided all of the natural results while Google provided the paid search results.... >>

BizReport | Search Marketing October 20, 2006

Google’s Search Lead Growing

It appears that Google is lengthening its lead from other online search portals. The September rankings from Nielsen//Netratings indicate Google led in two categories: share of searches and year to year growth.... >>

BizReport | Research October 19, 2006

Google To Pocket 25% of Web Ad Spend

In a new report from eMarketer, an online market research firm, online search giant Google is on track to pocket 25% of the United States online ad spend for calendar year 2006. This kind of dominance over the online market... >>

BizReport | Research October 13, 2006

Google Merge: Good for Business

That’s the word from marketing executives across the United States. Media buyers are looking forward to what will happen with the merge of Google’s search capabilities and the online world’s largest video provider, YouTube.... >>

BizReport | Search Marketing October 10, 2006

PureVideo Launches Meta-Search

Another company is jumping on the search engine bandwagon. This time it’s PureVideo.com that wants a bite of the search pie, and they’re even offering something different. Instead of searching typical listings, their meta-search platform will find specific videos and... >>

BizReport | Search Marketing October 06, 2006

Can Anyone Unseat Google?

Many web-search companies are trying, but so far the answer to that question seems to be no, especially after the launch this week of the powerhouse’s new SearchMash site.... >>

BizReport | Search Marketing September 26, 2006

Google Taken To Court over Messy AdSense Service; Launches New Format

Google is taken to court by Bravacorp, a San Francisco company that demands $250,000 in damages because it took 100 hours to place and review AdSense advertisements on its website and because Google subsequently took its site down. ... >>

BizReport | Advertising September 25, 2006

Click Fraud Runs Up To USD1 Billion

A recent article published by Business Week shows that click fraud leads to damage of roughly USD1 billion per year. Online advertiser confidence in this marketing option is waning.... >>

BizReport | Ecommerce September 25, 2006

Is there a way to end click fraud?

You’ve seen their dizzying advertisements and probably bit the Pay-Per-Click ad phenomenon, but more and more online marketers are finding their PPC rates growing by leaps and bounds and their income from PPC ads staying at subterranean levels.... >>

BizReport | Blogs & Content September 22, 2006

Publishers Want Control of Search Results

A Belgian court ruling could change the way large search engines like Google, Yahoo and MSN give search results. The court ruled that some Google searches infringes on the copyright of French and German newspapers by reproducing parts of the... >>

BizReport | Advertising September 22, 2006

Google Is Not Just For Text Advertisements

Google is now turning to Marketers at Madison Avenue to convince them that Google is not just for text advertisements anymore. The company has bigger plans now.... >>

BizReport | Search Marketing September 22, 2006

October Brings New Wind To Ask.com Paid Search

Ask.com is hoping an update to the company's paid search program will give them a larger share of the paid search market. Beginning in October, IAC’s Ask.com search portal will revamp the paid search functions, and the company is also... >>

BizReport | Blogs & Content September 21, 2006

MySpace Headed To China?

NewsCorp Chief Rupert Murdoch has sent his wife to China to facilitate opening the Chinese version of the social networking megasite MySpace.com.... >>

BizReport | Advertising September 20, 2006

Yahoo Launches A New Multimillion Dollar Campaign To Redress Its Underperformance

Yahoo is launching a new multimillion dollar ad campaign tomorrow, 21 September, just one day after having shocked the financial markets with its news that its third quarter results are on the low end of expectations.... >>

BizReport | Advertising September 20, 2006

Sports and Social: What Internet Youth Wants

Need to find a niche market for a new line of cosmetics? Want to find new clientele for athletic shoes? The Internet could be your online gold mine.... >>

BizReport | Ecommerce September 19, 2006

Direct Navigation: Your Online Business Boom?

One of the newest trends in online business – buying domain names and then selling them for a profit – has actually been around for years. But new interest in the market is boosting revenue for investors, potentially reaching $2.5... >>

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