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BizReport | Search Marketing February 16, 2007

Google to change AdWords formulas

Online marketers will need to brace for a change next week, when Google changes their quality score algorithm. The search giant will also add a column for AdWords advertisers to see their own quality score for keywords.... >>

BizReport | Advertising archives February 16, 2007

Is it game on for Google?

Google is rumored to have entered the in-game advertising market with the purchase of an in-game advertising startup.... >>

BizReport | Advertising archives February 14, 2007

Ad testing on eBay sites is successful

In an effort to increase buying activity, eBay has been testing Yahoo search advertising on auction item pages.... >>

BizReport | Ecommerce archives February 07, 2007

Big box retailers need to focus more on search engine optimization

Big box retailers aren’t optimizing their sites for search and rely too much on brands, says a recent report.... >>

BizReport | Search Marketing February 01, 2007

Google's Q4 earnings top expectations

Search giant Google hit the earnings ball out of the park in Q4, 2006, increasing revenue by 67%. The revenue boost was led by Google's always profitable paid search platform.... >>

BizReport | Research archives January 30, 2007

Google, Microsoft sites on France's "favorites" list

Shopping websites are becoming more popular in France, but still the big draws continue to be Google, Microsoft and France telecom sites according to new research from comScore.... >>

BizReport | Ecommerce archives January 29, 2007

Google, UK's most visited

If there’s an internet ranking to be done, Google is sure to be near the top. comScore’s World Metrix findings for the top U.K. Internet properties is no different.... >>

BizReport | Internet January 29, 2007

Top 10 most influential brands across the world

For the second year running, Google takes top spot in’s global brand survey.... >>

BizReport | Research archives January 26, 2007

Ad revenue up 20% for MSN

Growth in display advertising helped push MSN over the $460 million mark in Q4, 2006. Q4 saw an increase of $77 million (20%) from display advertising over Q4 2005.... >>

BizReport | Research archives January 25, 2007

Google: We Disclosed User Information

Online powerhouse Google has confirmed that more than a dozen users' personal information was unknowingly disclosed recently.... >>

BizReport | Social Marketing January 25, 2007

MySpace Is A Top Search Term

The share of social network marketing was ruled in 2006 by Newscorp.'s MySpace. But, the social networking giant also ruled search queries; a new frontier for the site.... >>

BizReport | Search Marketing January 25, 2007

Panama Launch Imminent

On February 5, 2007, Yahoo will launch its long awaited ad search system that it hopes will give its competitors a run for their money.... >>

BizReport | Search Marketing January 23, 2007

Google Running Ads on Syndicated Music Videos

Watch Britney all day and Korn all night - if you find the right website. Google is expanding its test program of the video ad system to show online syndicated music videos from Sony and BMG music groups.... >>

BizReport | Search Marketing January 23, 2007

Search Engines Clean Up

Don’t panic if you see your Yahoo page rank change, Yahoo Search recently underwent an index update.... >>

BizReport | Advertising archives January 22, 2007

Google, Adscape Media in Buyout Talks

First it was search marketing, then the possibility of an outdoor digital ad network, now it looks as if Google's next foray could be into in-game advertising.... >>

BizReport | Advertising archives January 19, 2007

Google to Create Outdoor Digital Network?

Several search companies are creating new analytics programs and features to be able to compete with online giant Google in the search ad forum, but Google may have moved forward without their competitors once again, leaving other search firms in... >>

BizReport | Ecommerce archives January 18, 2007

Online Payments Via... Google?

Google could literally be about to give PayPal a run for its money. Rumor has it that Google Checkout is being pushed into the limelight with bloggers reporting that Google has now put a prominent link to the service on... >>

BizReport | Search Marketing January 16, 2007

Google Expands Share to 47%

The December search share results are in from comScore, and it appears as if Google has expanded their share of the search pie once again. Of the 6.7 billion searches performed in December, Google sites accounted for 3.2 billion.... >>

BizReport | Advertising archives January 15, 2007

CBS, Google to Deal for Radio, TV Ads?

Google apparently isn’t satisfied with online and newspaper advertising. According to reports from MediaBuyerPlanner, the online giant is in talks with the CBS networks to provide ad sales for radio inventory.... >>

BizReport | Internet January 06, 2007

Google Goes Gu Ge in China

Google, the world's largest search engine, has invested in China's Shenzhen-based video-download portal Xunlei Network Technology.... >>

BizReport | Blogs & Content archives January 05, 2007

Google Passes Technorati in Search Traffic

Google is on the move again. The companies blog search engine is finally paying off. According to a new report, the Google blog search function has surpassed Technorati’s blog search in traffic.... >>

BizReport | Search Marketing January 04, 2007

MIVA Gets Google, Yahoo Gets Dropped

A search marketing partnership between Yahoo and search engine MIVA that dates back to 2001 is over. Google will replace Yahoo for the search engine according to papers filed Wednesday with the Securities and Exchange Commission (SEC).... >>

BizReport | Blogs & Content archives January 02, 2007

Google Blog Search Traffic Surpasses Technorati

New data from Hitwise puts Google’s Blog Search web traffic share ahead of blogosphere stalwart, Technorati.... >>

BizReport | Trends & Ideas archives January 02, 2007

Will The New Year Herald Better Search Solutions?

There’s quite a debate raging in the search engine community concerning the future development of searching and search engines, and how to make it easier, and more accurate, for the masses. ... >>

BizReport | Trends & Ideas archives December 29, 2006

Google: Newspaper Program Expanding

100 advertisers and 60 newspapers aren't enough according to Google. The online giant is looking to expand their advertising test program in the new year.... >>

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