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BizReport | Advertising archives April 23, 2007

Ad campaign targets concerned DoubleClick clients

Interactive agency 24/7 Real Media has launched an ad campaign to attract marketers who aren’t happy with Google’s acquisition of DoubleClick.... >>

BizReport | Internet April 23, 2007

Google's Q1 figures exceed all expectations

Google’s first quarter figures have been announced and, true to form, the internet giant has exceeded all expectations.... >>

BizReport | Research archives April 20, 2007

Pay-per-click fraud rises to 14.8 percent

Pay-per-click (PPC) fraud figures, from the Click Fraud Index, were released this week. A modest rise in click fraud rate has pushed the latest figure to the highest in any quarter since tracking began a year ago.... >>

BizReport | Internet April 16, 2007

DoubleClick sold to Google for $3.1 billion cash

Google’s acquisition of DoubleClick, announced last Friday, will see the largest forces in online advertising merge together to control virtually the entire market.... >>

BizReport | Research archives April 13, 2007

British companies reaping benefits of SEO

A new report by market research firm e-Consultancy and Neutralize (*\*) has revealed that U.K. companies are reaping the benefits of paid search engine optimization.... >>

BizReport | Search Marketing April 11, 2007

Yahoo closing click-through-rate gap on Google

While Yahoo’s click-through rates for search ads have risen in recent months, Google’s have fallen, suggesting Panama is paying off.... >>

BizReport | Research archives April 10, 2007

"Visits Per Visitor" changes web-rankings

The new visits metric from comScore is beginning to distinguish return visitors from one-time visitors. This, in turn, is changing how long-time online favorites look to the online audience.... >>

BizReport | Search Marketing April 10, 2007

Google, AOL launch new search advertising solution

Advertisers will be able to use Google's advertising system to buy ads targeted specifically to AOL sites such as MapQuest, Moviefone and the AOL.com portal under a program AOL launched on Monday this week.... >>

BizReport | Ecommerce archives April 05, 2007

Google's Website Optimizer now available worldwide

Google has announced that its Website Optimizer™ application is now available to AdWords advertisers across the globe.... >>

BizReport | Advertising archives April 03, 2007

Google, EchoStar to launch automated TV ad service

The rumor of Google's plan to enter the television advertising market seems to have legs. The company announced this week that they were entering into a deal with EchoStar Communications to launch an automated television ad service. ... >>

BizReport | Advertising archives March 30, 2007

Conde Nast picks MIVA Media for PPC content

Digital advertising network MIVA Media has been signed up by the U.K. division of Conde Nast (CN) to provide exclusive PPC content in the U.K.... >>

BizReport | Search Marketing March 26, 2007

Search and Ad platforms uniting at Microsoft

With search dominated by Google, many providers are looking for a solution. Microsoft is uniting search and advertising platforms in an effort to provide consumers and advertisers with a one-stop location, trying to raise their profile in the industry.... >>

BizReport | Search Marketing March 22, 2007

Google tests pay-per-action ads

In a sign that a new model may soon be released, search giant Google has released another beta test of their new pay-per-action (PPA) platform. The platform allows advertisers to pay for specific actions by users rather than paying only... >>

BizReport | Advertising archives March 21, 2007

Actions speak louder than clicks, new Google ad pricing model

Google is testing a new ad pricing model which will allow marketers to specify which consumer actions they wish to pay for, giving advertisers more control over their campaigns and creative.... >>

BizReport | Search Marketing March 21, 2007

Google continues search dominance

Whether it is simply name recognition or a feeling that their search results are better, Google continues it's dominance of search queries. According to the latest information from Nielsen//Netratings, Google accounted for more than 56% of February searches.... >>

BizReport | Search Marketing March 20, 2007

Click fraud a problem for China's top search engine

Reports claim that China’s largest search engine, Baidu, has a serious click fraud problem, and advertisers may take their budgets elsewhere.... >>

BizReport | Research archives March 20, 2007

Google, Yahoo control the bulk of online ads

Advertisers may get a little bit more for their money at smaller portals - more control, specifically - but still, most marketers prefer to deal with the large portals. According to a new report from eMarketer, Google, Yahoo, MSN and... >>

BizReport | Advertising archives March 19, 2007

Google purchases in-game advertising firm

After a couple of rumor-filled months it is finally official. Google has purchased the in-game advertising firm, Adscape Media. The acquisition will enable Google to reduce its reliance on online search advertising, which currently accounts for the majority of its... >>

BizReport | Research archives March 13, 2007

Google faces lawsuit over YouTube

Viacom is jumping on the anti-YouTube bandwagon. The company today filed a $1 billion lawsuit accusing the company of "massive intentional copyright infringement". The lawsuit is against both YouTube and parent company Google.... >>

BizReport | Social Marketing March 08, 2007

Friendster jilts Yahoo for Google

Google has expanded on its ad deal with Friendster by becoming its sole provider of web search ads, pushing Yahoo out of the picture.... >>

BizReport | Search Marketing March 05, 2007

Initial data on Panama's effect is positive

Yahoo has regained market share after initial results show a definite increase in click through rates after the launch of Panama.... >>

BizReport | Advertising archives March 02, 2007

Google releases more click fraud data

Google has announced more information about just how much click fraud goes on throughout its network.... >>

BizReport | Search Marketing February 28, 2007

Quigo, Pixsy to offer multi-media search

Two relatively small online entities are hoping a partnership can put their names more solidly on the Internet map. Contextual pay-per-click ad firm Quigo is partnering with search engine Pixsy to create a new multi-media search platform.... >>

BizReport | Advertising archives February 27, 2007

TV stations not excited about Google's auctioning tool

Don't expect television stations to begin jumping for joy when Google's television ad auctioning tool becomes available. According to reports, executives are not thrilled that Google is encroaching on their area of expertise.... >>

BizReport | Search Marketing February 27, 2007

Advertisers to get more control over contextual ad campaigns

Brand advertisers are to get a boost with the advent of new contextual advertising models. ... >>

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