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BizReport | Ecommerce April 05, 2007

Google's Website Optimizer now available worldwide

Google has announced that its Website Optimizer™ application is now available to AdWords advertisers across the globe.... >>

BizReport | Advertising April 03, 2007

Google, EchoStar to launch automated TV ad service

The rumor of Google's plan to enter the television advertising market seems to have legs. The company announced this week that they were entering into a deal with EchoStar Communications to launch an automated television ad service. ... >>

BizReport | Advertising March 30, 2007

Conde Nast picks MIVA Media for PPC content

Digital advertising network MIVA Media has been signed up by the U.K. division of Conde Nast (CN) to provide exclusive PPC content in the U.K.... >>

BizReport | Search Marketing March 26, 2007

Search and Ad platforms uniting at Microsoft

With search dominated by Google, many providers are looking for a solution. Microsoft is uniting search and advertising platforms in an effort to provide consumers and advertisers with a one-stop location, trying to raise their profile in the industry.... >>

BizReport | Search Marketing March 22, 2007

Google tests pay-per-action ads

In a sign that a new model may soon be released, search giant Google has released another beta test of their new pay-per-action (PPA) platform. The platform allows advertisers to pay for specific actions by users rather than paying only... >>

BizReport | Advertising March 21, 2007

Actions speak louder than clicks, new Google ad pricing model

Google is testing a new ad pricing model which will allow marketers to specify which consumer actions they wish to pay for, giving advertisers more control over their campaigns and creative.... >>

BizReport | Search Marketing March 21, 2007

Google continues search dominance

Whether it is simply name recognition or a feeling that their search results are better, Google continues it's dominance of search queries. According to the latest information from Nielsen//Netratings, Google accounted for more than 56% of February searches.... >>

BizReport | Search Marketing March 20, 2007

Click fraud a problem for China's top search engine

Reports claim that China’s largest search engine, Baidu, has a serious click fraud problem, and advertisers may take their budgets elsewhere.... >>

BizReport | Research March 20, 2007

Google, Yahoo control the bulk of online ads

Advertisers may get a little bit more for their money at smaller portals - more control, specifically - but still, most marketers prefer to deal with the large portals. According to a new report from eMarketer, Google, Yahoo, MSN and... >>

BizReport | Advertising March 19, 2007

Google purchases in-game advertising firm

After a couple of rumor-filled months it is finally official. Google has purchased the in-game advertising firm, Adscape Media. The acquisition will enable Google to reduce its reliance on online search advertising, which currently accounts for the majority of its... >>

BizReport | Research March 13, 2007

Google faces lawsuit over YouTube

Viacom is jumping on the anti-YouTube bandwagon. The company today filed a $1 billion lawsuit accusing the company of "massive intentional copyright infringement". The lawsuit is against both YouTube and parent company Google.... >>

BizReport | Social Marketing March 08, 2007

Friendster jilts Yahoo for Google

Google has expanded on its ad deal with Friendster by becoming its sole provider of web search ads, pushing Yahoo out of the picture.... >>

BizReport | Search Marketing March 05, 2007

Initial data on Panama's effect is positive

Yahoo has regained market share after initial results show a definite increase in click through rates after the launch of Panama.... >>

BizReport | Advertising March 02, 2007

Google releases more click fraud data

Google has announced more information about just how much click fraud goes on throughout its network.... >>

BizReport | Search Marketing February 28, 2007

Quigo, Pixsy to offer multi-media search

Two relatively small online entities are hoping a partnership can put their names more solidly on the Internet map. Contextual pay-per-click ad firm Quigo is partnering with search engine Pixsy to create a new multi-media search platform.... >>

BizReport | Advertising February 27, 2007

TV stations not excited about Google's auctioning tool

Don't expect television stations to begin jumping for joy when Google's television ad auctioning tool becomes available. According to reports, executives are not thrilled that Google is encroaching on their area of expertise.... >>

BizReport | Search Marketing February 27, 2007

Advertisers to get more control over contextual ad campaigns

Brand advertisers are to get a boost with the advent of new contextual advertising models. ... >>

BizReport | Research February 26, 2007

Top 5 search sites for January

Don't look for Google to drop too far in the search rankings, at least not yet. According to new data from comScore, Google ranked first for January searches.... >>

BizReport | Internet February 19, 2007

Seek and ye shall find... Wikipedia

Wikipedia has moved in to ninth place in comScore’s recent list of the U.S.’s top websites. December, 2006, saw the online, open encyclopedia down at number 13 on the list, but it has now overtaken the likes of Viacom, The... >>

BizReport | Search Marketing February 16, 2007

Google to change AdWords formulas

Online marketers will need to brace for a change next week, when Google changes their quality score algorithm. The search giant will also add a column for AdWords advertisers to see their own quality score for keywords.... >>

BizReport | Advertising February 16, 2007

Is it game on for Google?

Google is rumored to have entered the in-game advertising market with the purchase of an in-game advertising startup.... >>

BizReport | Advertising February 14, 2007

Ad testing on eBay sites is successful

In an effort to increase buying activity, eBay has been testing Yahoo search advertising on auction item pages.... >>

BizReport | Ecommerce February 07, 2007

Big box retailers need to focus more on search engine optimization

Big box retailers aren’t optimizing their sites for search and rely too much on brands, says a recent report.... >>

BizReport | Search Marketing February 01, 2007

Google's Q4 earnings top expectations

Search giant Google hit the earnings ball out of the park in Q4, 2006, increasing revenue by 67%. The revenue boost was led by Google's always profitable paid search platform.... >>

BizReport | Research January 30, 2007

Google, Microsoft sites on France's "favorites" list

Shopping websites are becoming more popular in France, but still the big draws continue to be Google, Microsoft and France telecom sites according to new research from comScore.... >>

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