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BizReport | Advertising archives August 02, 2007

Microsoft launches ad-supported software

Microsoft is to launch its first ad-supported software via distributing it, pre-installed, on new PCs.... >>

BizReport | Search Marketing July 31, 2007

AdWords clients given Campaign Optimizer tool

Google has released a new tool for their AdWords clients that will analyze advertising campaign settings and report back on what has, and what hasn’t, been working.... >>

BizReport | Research archives July 30, 2007

Interbrand survey finds Google most improved brand

Interbrand and Businessweek's annual survey of global brands shows that, this year, the search giant Google has been deemed the world’s most improved brand.... >>

BizReport | Search Marketing July 19, 2007

Armies of bots raise click fraud rates

Traffic from botnets doubled from Q1 to Q2 of this year, according to a new data from Click Forensics’ Click Fraud Network. At the same time click fraud has risen. Coincidence?... >>

BizReport | Trends & Ideas archives July 19, 2007

Google to launch 'AdSense for Games'

In May, 2006, Microsoft bought Massive, an in-game advertising company. At the beginning of 2007, Google bought AdScape, an in-game advertising company. See the pattern?... >>

BizReport | Advertising archives July 18, 2007

AdWords advertisers given access to 225 offline newspapers

After a successful limited test, Google is throwing open the Print Ads gate to a new universe of publishers for its AdWords advertisers.... >>

BizReport | Search Marketing July 02, 2007

New Ask, Google search platforms are compared

Just about one month ago, Ask.com redesigned their search results pages, offering results from across the Internet spectrum - blogs, news hubs and product pages. Some say, the redesign offers much cleaner results. ... >>

BizReport | Search Marketing June 27, 2007

AdSense ad design turns a corner

Google AdSense has added a new feature for publishers to manipulate the design of their ads’ borders.... >>

BizReport | Search Marketing June 21, 2007

Google opens PPA feature to more AdWords users

Google has opened its pay-per-action pricing model to more of its AdWords advertisers around the globe.... >>

BizReport | Search Marketing June 12, 2007

Google gives advertisers more control

Google is giving advertisers more control with the introduction of a new report giving them an insight into where in the Google network their ads are being shown.... >>

BizReport | Advertising archives June 06, 2007

AdSense policy update

AdSense policy updates bring in new quality guidelines and increase link units.... >>

BizReport | Advertising archives June 04, 2007

Ad trade groups ask FTC for help

Two trade groups, leery of the recent online ad buyouts, have asked the Federal Trade Commission (FTC) for assistance in ensuring that online advertising competition remains strong. ... >>

BizReport | Search Marketing May 31, 2007

Survey confirms important page elements for SEO

A recent survey by German firm Sistrix analyzed the web page elements of websites ranked top in Google. ... >>

BizReport | Research archives May 30, 2007

Gender split in attitude toward Google

More men than women consider Google is becoming too commercial, according to new research conducted in the U.K. by search agency bigmouthmedia.... >>

BizReport | Internet May 29, 2007

Google will purge ad-heavy websites

Some online publishers may get an unwelcome jolt on June 1st. Google, which provides thousands of ads to websites through it's AdSense program, will shut off adds to certain websites beginning Friday.... >>

BizReport | Search Marketing May 28, 2007

Google increases U.S. search market share in April

The most recent market analysis has confirmed previous reports that Google’s U.S. search market share has risen sharply during April.... >>

BizReport | Advertising archives May 24, 2007

Google pilots AdSense for Video

Google has launched a pilot program with a small group of publishers to test streaming video ads in their online video content.... >>

BizReport | Advertising archives May 17, 2007

Google patents in-game ad targeting methods

Just a few months after its purchase of Adscape Media, Google has filed a patent application detailing complex in-game ad targeting methods.... >>

BizReport | Search Marketing May 10, 2007

Google leads April search share

It seems no matter how hard they try, other search engines simply cannot catch up with Google's brand. According to the most recent research from Hitwise, Google accounted for more than 65% of all April searches.... >>

BizReport | Internet May 04, 2007

Microsoft resumes its pursuit of Yahoo

Reports are surfacing concerning Microsoft and the resumption of its pursuit of Yahoo Inc.... >>

BizReport | Advertising archives April 30, 2007

Yahoo buys RightMedia outright for $680 million

Yahoo already has a 20 percent stake in RightMedia, the online advertising exchange. Now they are set to acquire the remaining 80 percent in a move that will expand their advertising network reach.... >>

BizReport | Advertising archives April 27, 2007

YouTube video content expected to include ads

Pre-roll and post-roll ads are expected to begin appearing in YouTube video content later this year, said a spokesman for Google.... >>

BizReport | Search Marketing April 24, 2007

Most SEM money spent with Google, Yahoo

Look for the two biggest dogs in the search engine marketing pound to get bigger over the next few years. According to a new report from eMarketer, the majority of SEM dollars are already going to Google and Yahoo and... >>

BizReport | Research archives April 24, 2007

Google ranked top brand in the world

Internet giant Google has surpassed Microsoft to become the world’s top-ranked brand, according to findings released this week.... >>

BizReport | Search Marketing April 23, 2007

EPIC files FTC complaint against Google/DoubleClick merger

The Electronic Privacy Information Center (EPIC) wants the Federal Trade Commission (FTC) to investigate the ramifications of a Google/DoubleClick buyout before the merger is complete. ... >>

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