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BizReport | Search Marketing May 31, 2007

Survey confirms important page elements for SEO

A recent survey by German firm Sistrix analyzed the web page elements of websites ranked top in Google. ... >>

BizReport | Research May 30, 2007

Gender split in attitude toward Google

More men than women consider Google is becoming too commercial, according to new research conducted in the U.K. by search agency bigmouthmedia.... >>

BizReport | Internet May 29, 2007

Google will purge ad-heavy websites

Some online publishers may get an unwelcome jolt on June 1st. Google, which provides thousands of ads to websites through it's AdSense program, will shut off adds to certain websites beginning Friday.... >>

BizReport | Search Marketing May 28, 2007

Google increases U.S. search market share in April

The most recent market analysis has confirmed previous reports that Google’s U.S. search market share has risen sharply during April.... >>

BizReport | Advertising May 24, 2007

Google pilots AdSense for Video

Google has launched a pilot program with a small group of publishers to test streaming video ads in their online video content.... >>

BizReport | Advertising May 17, 2007

Google patents in-game ad targeting methods

Just a few months after its purchase of Adscape Media, Google has filed a patent application detailing complex in-game ad targeting methods.... >>

BizReport | Search Marketing May 10, 2007

Google leads April search share

It seems no matter how hard they try, other search engines simply cannot catch up with Google's brand. According to the most recent research from Hitwise, Google accounted for more than 65% of all April searches.... >>

BizReport | Internet May 04, 2007

Microsoft resumes its pursuit of Yahoo

Reports are surfacing concerning Microsoft and the resumption of its pursuit of Yahoo Inc.... >>

BizReport | Advertising April 30, 2007

Yahoo buys RightMedia outright for $680 million

Yahoo already has a 20 percent stake in RightMedia, the online advertising exchange. Now they are set to acquire the remaining 80 percent in a move that will expand their advertising network reach.... >>

BizReport | Advertising April 27, 2007

YouTube video content expected to include ads

Pre-roll and post-roll ads are expected to begin appearing in YouTube video content later this year, said a spokesman for Google.... >>

BizReport | Search Marketing April 24, 2007

Most SEM money spent with Google, Yahoo

Look for the two biggest dogs in the search engine marketing pound to get bigger over the next few years. According to a new report from eMarketer, the majority of SEM dollars are already going to Google and Yahoo and... >>

BizReport | Research April 24, 2007

Google ranked top brand in the world

Internet giant Google has surpassed Microsoft to become the world’s top-ranked brand, according to findings released this week.... >>

BizReport | Search Marketing April 23, 2007

EPIC files FTC complaint against Google/DoubleClick merger

The Electronic Privacy Information Center (EPIC) wants the Federal Trade Commission (FTC) to investigate the ramifications of a Google/DoubleClick buyout before the merger is complete. ... >>

BizReport | Advertising April 23, 2007

Ad campaign targets concerned DoubleClick clients

Interactive agency 24/7 Real Media has launched an ad campaign to attract marketers who aren’t happy with Google’s acquisition of DoubleClick.... >>

BizReport | Internet April 23, 2007

Google's Q1 figures exceed all expectations

Google’s first quarter figures have been announced and, true to form, the internet giant has exceeded all expectations.... >>

BizReport | Research April 20, 2007

Pay-per-click fraud rises to 14.8 percent

Pay-per-click (PPC) fraud figures, from the Click Fraud Index, were released this week. A modest rise in click fraud rate has pushed the latest figure to the highest in any quarter since tracking began a year ago.... >>

BizReport | Internet April 16, 2007

DoubleClick sold to Google for $3.1 billion cash

Google’s acquisition of DoubleClick, announced last Friday, will see the largest forces in online advertising merge together to control virtually the entire market.... >>

BizReport | Research April 13, 2007

British companies reaping benefits of SEO

A new report by market research firm e-Consultancy and Neutralize (*\*) has revealed that U.K. companies are reaping the benefits of paid search engine optimization.... >>

BizReport | Search Marketing April 11, 2007

Yahoo closing click-through-rate gap on Google

While Yahoo’s click-through rates for search ads have risen in recent months, Google’s have fallen, suggesting Panama is paying off.... >>

BizReport | Research April 10, 2007

"Visits Per Visitor" changes web-rankings

The new visits metric from comScore is beginning to distinguish return visitors from one-time visitors. This, in turn, is changing how long-time online favorites look to the online audience.... >>

BizReport | Search Marketing April 10, 2007

Google, AOL launch new search advertising solution

Advertisers will be able to use Google's advertising system to buy ads targeted specifically to AOL sites such as MapQuest, Moviefone and the AOL.com portal under a program AOL launched on Monday this week.... >>

BizReport | Ecommerce April 05, 2007

Google's Website Optimizer now available worldwide

Google has announced that its Website Optimizer™ application is now available to AdWords advertisers across the globe.... >>

BizReport | Advertising April 03, 2007

Google, EchoStar to launch automated TV ad service

The rumor of Google's plan to enter the television advertising market seems to have legs. The company announced this week that they were entering into a deal with EchoStar Communications to launch an automated television ad service. ... >>

BizReport | Advertising March 30, 2007

Conde Nast picks MIVA Media for PPC content

Digital advertising network MIVA Media has been signed up by the U.K. division of Conde Nast (CN) to provide exclusive PPC content in the U.K.... >>

BizReport | Search Marketing March 26, 2007

Search and Ad platforms uniting at Microsoft

With search dominated by Google, many providers are looking for a solution. Microsoft is uniting search and advertising platforms in an effort to provide consumers and advertisers with a one-stop location, trying to raise their profile in the industry.... >>

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