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BizReport | Ecommerce archives October 29, 2012

Study: Shoppers hitting stores earlier, doing more research

One trend that may help online merchants this year: the mobile trend. According to a recent study from Google and Ipsos OTX shoppers are hitting stores, both online and offline, early this year. And while they're shopping they're also doing... >>

BizReport | October 26, 2012

Google's disappointing Q3 earnings good news for advertisers

Almost $11 billion in revenue wasn't enough from Google to keep Wall Street happy, and shares have taken a bit of a tumble since Wednesday but, according to Wordstream's Larry Kim, a closer look at the data reveals some positives... >>

BizReport | Search Marketing October 10, 2012

Ooops! Chitika network error inflates Google's local search volume data

On Monday this week I reported on new research from Chitika that suggested 43% of Google search queries had local intent and three-quarters of the search engine's local traffic came from mobile devices. Well, Chitika got it wrong and today... >>

BizReport | Mobile Marketing September 26, 2012

Google: Mobile site experiences shape consumer attitudes

Almost two-thirds of mobile users would quickly leave a website on their mobile phone if it wasn't mobile-friendly, according to new research from Google, further pushing home the message to marketers the importance of the channel. ... >>

BizReport | Advertising archives August 24, 2012

Google notifies Ad Planner users of significant changes

Google Ad Planner customers have been forewarned of significant changes to the tool that will begin on September 5, 2012. One major revision is that users will no longer be able to research domains or ad placements that are not... >>

BizReport | Advertising archives August 23, 2012

YouTube's TrueView ad format launched on Android

YouTube's TrueView video ad format is being launched on Android devices this week, according to the Google Mobile Ads blog, with plans to roll out the format to all mobile operating systems in the next few weeks.... >>

BizReport | Mobile Marketing July 12, 2012

Android dominates smartphone sales in key markets

For the first time ever Android dominates smartphone sales across Europe, the U.S., and Australia, according to new figures released by Kantar Worldpanel ComTech, driven in part by consumers trading up from feature phones. ... >>

BizReport | Advertising archives May 31, 2012

R.I.P 468x60 banner ad format

In a blog post today, Google announced the death of a once-popular banner ad format and the release of a new report to help publishers determine what does, and doesn't, work in online advertising. ... >>

BizReport | Social Marketing May 15, 2012

Forecast: Social Media Revenues to reach $9.8 billion but will ROI measure up?

The excitement of the impending Facebook IPO has prompted BIA/Kelsey to forecast social media revenues will increase by more than 20% annually through 2016. Meanwhile data from WordStream indicates Facebook's ad strength may not be ready for primetime.... >>

BizReport | Search Marketing April 02, 2012

SEO in UK worth over three-quarters of a billion dollars in 2011

The SEO market in the UK is continuing to grow rapidly, according to research by Econsultancy who estimate the SEO industry in the UK now brings in more than three-quarters of a billion dollars each year. ... >>

BizReport | Mobile Marketing March 15, 2012

IDC: Apple has three years left as tablet market leader

New IDC forecasts reveal that Apple will continue to dominate the tablet market for another three years before Android takes over.... >>

BizReport | Search Marketing March 12, 2012

Search users say personalized results a "bad thing"

Nearly all online Americans use search engines but the vast majority are worried about their privacy should the likes of Google begin tracking their search activity. ... >>

BizReport | Advertising archives February 02, 2012

European ad revenues boosted by DoubleClick Ad Exchange, says Google

A new study into the impact of Google's DoubleClick Ad Exchange on European publishers' revenue reveals a significant uplift and greater fill rates.... >>

BizReport | Mobile Marketing January 27, 2012

Survey: 15% jump in smartphone use in UK

New statistics from market research firm Ipsos Mori reveal the UK saw the biggest rise in smartphone usage in the first 10 months of 2011 out of the US, UK, France, Germany and Japan. ... >>

BizReport | Ecommerce archives January 06, 2012

Pester power sends parents online toy shopping

Now that the Christmas rush is over it's time for toy retailers to take a step back and look at the role of the Internet in the consumer purchase journey. Google's recently released study is a good place to start.... >>

BizReport | Advertising archives January 04, 2012

New AdWords newsletter sign-up format NOT new

There are many ways to tempt an Internet user to sign up for a free newsletter but Google has another channel to throw into the mix - AdWords. While generally being touted as a new feature the format has already... >>

BizReport | Mobile Marketing December 08, 2011

Starbucks customers wake up to mobile transactions

Caffeine drinkers are waking up to the practice of using their mobile devices to pay for their fix, according to new figures released by Starbucks that reveal a significant jump in customer adoption of their mobile payment app. ... >>

BizReport | Advertising archives September 26, 2011

Optimize mobile landing pages for better AdWords quality score

Want to up your AdWords quality score? Optimize your mobile landing pages, says Google, as they announce changes to ad quality scoring that will ensure consumers get the best possible mobile experience.... >>

BizReport | Internet August 19, 2011

Go back to school and 'Learn With Google'

It's almost back-to-school time and, if you're up for a bit of extra learning, Google has launched a new site that provides learning material for those wanting to swat up on ways to grow business online. ... >>

BizReport | Ecommerce archives August 17, 2011

Store catalog iPad app launched by Google

Forests will sigh with relief and sales of firelighters may rise following the announcement of a new iPad app from Google that enables retailers to digitize print catalogs to provide engaging and social shopping experiences. ... >>

BizReport | Research archives August 16, 2011

Google, Motorola deal may impact TV future

Add another destination for online giant Google - you're living room. With the announcement that Google will purchase Motorola Mobility many in the space wonder what is next. ... >>

BizReport | Ecommerce archives August 01, 2011

Study: Online shoppers to spend more than offline for back to school

August has arrived and over the next few weeks we'll all see more shoppers in stores, picking up everything from notebook paper to new shoes. But a new report from BIGresearch and Shop.org finds that consumers shopping online will spend... >>

BizReport | Search Marketing June 27, 2011

Google increases AdWords reach with 'interest categories'

After two years in closed beta testing Google has finally rolled out a service that enables advertisers to target consumers in search based on their previous behaviour and search history.... >>

BizReport | Advertising archives June 17, 2011

Online ad spending up, venture capitalists look for next big thing

With Q1 numbers in and showing strong growth in online advertising, and as consumers continue to log on and stay online longer, venture capitalists are taking more interest in the online space. This week, funding rounds have been announced for... >>

BizReport | Social Marketing June 01, 2011

All eyes on Oregon as Google Offers goes live

Today's the day that Google begins testing its Offers service that delivers local bargains to smartphone "wallets", starting with a cafe in Portland, Oregon. ... >>

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