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BizReport | Advertising archives January 19, 2016

Google disallows body type targeting in Gmail ads

Google is feeling the heat after referring to body type attributes used in a Gmail advertisement as 'negative'. ... >>

BizReport | Email Marketing February 20, 2014

Gmail boasts most engaged user base

Of the four major free email providers, Gmail has the most engaged user base, according to the findings of a Yesmail Interactive study, as well as the fast-growing user base.... >>

BizReport | Email Marketing September 12, 2013

Gmail's tabbed format a hit with young Millennials

Discussion surrounding the impact of Gmail's tabbed format continues, and new research reveals that young Millennials in particular have embraced the format and changed their behavior accordingly.... >>

BizReport | Email Marketing August 09, 2013

New Gmail tabbed format encourages users to read more marketing messages

Marketers that are concerned the new Gmail tabbed format will negatively affect consumer interaction with marketing messages need not worry, according to new research conducted by Return Path.... >>

BizReport | December 27, 2012

Google Gmail search trial adds to benefits of sending confirmation emails

Sending confirmation emails to customers reinforces a brand and can lead to repeat purchase, among other things, but there's soon to be a new benefit to sending out confirmation emails, particularly to those customers who use a Gmail account. ... >>

BizReport | Email Marketing September 08, 2009

MailChimp studies success metrics for webmail services

A user of one webmail service is as easy for marketers to access as another, right? Well, perhaps not, according to a study of success metrics for marketing emails sent via MailChimp's distribution service. ... >>

BizReport | Email Marketing August 18, 2009

JangoMail integrates SMTP Relay with Gmail

Permission based email marketing software company JangoMail has integrated their SMTP Relay with Gmail, allowing email marketers to send messages from a custom domain rather than 'on behalf of' type messages from the past. From a marketing standpoint, the messages... >>

BizReport | Email Marketing March 23, 2009

Gmail introduces new email feature

Why is it that the realization you've forgotten to attach that attachment to your email always hits you the second you press 'send'? Or is it just me? No, I didn't think so. Now, help is at hand, thanks to... >>

BizReport | Email Marketing March 11, 2008

Spammers crack Gmail CAPTCHA

Mechanisms put in place by Gmail to prevent bots creating new accounts being opened and used by spammers have been cracked, leading to a surge in spam.... >>

BizReport | Email Marketing February 19, 2007

Preview panes demand new look at email marketing communications

Pencil in a meeting with your creative department, you will need to update them on new email marketing design considerations. ... >>

BizReport | Research archives November 29, 2006

Mobile Users Like ESPN, Weather

Mobile users have a much greater propensity to access sports and weather websites like ESPN and AccuWeather than PC users, however, the results for search giants Google and Yahoo are exactly the opposite. The news is part of comScore and... >>