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BizReport | Ecommerce archives April 21, 2017

With rise of connected Gen Y, retailers must be fit for the future

The rise of the Gen Y shopper, mass adoption of smartphones and advances in technology mean that the path purchase is well trodden by connected shoppers, says Savvy in a report that warns retailers and brands to keep up. ... >>

BizReport | Ecommerce archives September 09, 2016

0% of Gen Y and Z admit to impulse shopping

Younger shoppers are very unlikely to succumb to impulses when shopping, according to new research, even for the most trivial of purchases. ... >>

BizReport | Internet June 25, 2015

Young Americans fear hacking more than natural disasters and terrorism

In the run up to the much-anticipated new television series, Mr Robot, airing on USA Network, a survey of young people was conducted to ascertain their current views on social media use and online security. The results reveal a fear... >>

BizReport | Mobile Marketing November 18, 2013

320% rise in number of youths accessing entertainment, lifestyle website via tablet

How are today's youngsters accessing their favorite entertainment and lifestyle websites? According to new research from independent digital sales house w00t! Media, Apple is the tech of choice and a large percentage are using their smartphones and tablets to access... >>

BizReport | Mobile Marketing May 04, 2011

UK's Gen Y prepared to stump up $8/month for mobile banking

Over three-quarters of British Gen Y consumers would consider paying for mobile banking services, according to a new study from global strategy and marketing consultancy Simon-Kucher & Partners.... >>

BizReport | Internet October 01, 2010

Gen Y to shape the future of online banking

As more Generation Y customers enter the marketplace online banking gains in popularity. Recent research, in the U.S. and Europe, demonstrates the need for continued investment in technology and strategies that support the kinds of banking experience Generation Y demands.... >>

BizReport | Ecommerce archives March 17, 2010

Gen Y to lead shopping recovery

Don't rely on the Boomers to spend us out of the latest recession. While they may have led the way after the previous two, it's now Generation X's and Y's turn, according to new research. ... >>

BizReport | Ecommerce archives October 27, 2009

Gen Y search online for offline brands

Some interesting insights into the shopping research behavior of Gen Y consumers have been unearthed by Hitwise Asia Pacific.... >>

BizReport | Research archives June 02, 2009

Twitter not attracting Gen Y'ers like socnets

A poll of Generation Y'ers has found that while social networking is definitely a hit with the generation, Twitter hasn't yet caught on. ... >>

BizReport | Research archives March 05, 2009

Identity theft rises, Gen Y most at risk

Identity theft is on the rise and Generation Y is the group most at risk, reports out this week suggest. However, this group of youngsters appears less concerned than their older counterparts. ... >>

BizReport | Mobile Marketing November 15, 2007

Marketers should engage mobiles to reach Gen-Y

Online marketers don't need to employ fancy flash-based ads or invest huge portions of their budgets in social networks to attract a younger user base. They simply need to engage the mobile audience. That is the recommendation from a recent... >>

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