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BizReport | Trends & Ideas archives May 31, 2013

General Sentiment offers additional matching targets

New from General Sentiment - additional layers of analysis to better match audience members to brands and products. For the General Sentiment MediaMatch platform, the upgrades match audiences based on discussions from both the audience and industry sectors.... >>

BizReport | Research archives January 21, 2013

Report: Facebook tops Global Brands List - again

How does Brand A stack up against Brand B on a global scale? New data out from General Sentiment offers insight into how consumers feel about certain brands. Among the winners: Facebook, Apple and Amazon. Among the losers: Zurich Insurance,... >>

BizReport | Research archives December 28, 2012

The biggest events of 2012

2013 is right around the corner, and General Sentiment is helping us take a look at the year that was - in Social Media Land, at least. Here's what was hot in 2012:... >>

BizReport | Ecommerce archives October 17, 2012

Facebook tops global brands list

When it comes to brands making a splash around the globe, none is bigger than The Social Network. That would be Facebook. According to new data in from General Sentiment, Facebook now tops the Global Brands List - ahead of... >>

BizReport | Advertising archives September 13, 2012

Pew: The importance of social for politics

As the 2012 Presidential Election looms in the US, more politically-minded pages are going up around the social sphere. There are pages for Republicans, Democrats, specific candidates, 'haters' of candidates or parties...the list goes on. While those behind the social... >>

BizReport | Research archives September 06, 2012

Political insights from the DNC, younger Americans

This week marks a moment in the sun for the Democratic Party in the US as delegates meet and the 'official' campaign cycle begins. Likely you've noticed an uptick in the number of political posts on social networks this week,... >>

BizReport | Advertising archives August 23, 2012

Ad spending up, how one deal site is engaging

New data out from Nielsen indicates the global ad spend continues to increase, with advertisers spending just over 12% more (Q1 2012) than last year across the board. Ads for television, newspapers, online, outdoor and other segments all saw increased... >>

BizReport | Research archives July 04, 2012

General Sentiment: What people really think about the Affordable Care Act

Judging from social media, most Americans (54.2%) within the social space are supportive of the Affordable Care Act (ACA) - affectionately or non-affectionately, depending on your viewpoint, called ObamaCare. The data is part of a new report from General Sentiment.... >>

BizReport | Social Marketing January 23, 2012

SOPA/PIPA draws attention but what impact did it have?

The Stop Online Piracy Act blackout of last week may be old news to the protestors but the effects are still being felt around the web - especially by businesses and brands who took part in day-long blackouts. Stats from... >>

BizReport | Blogs & Content archives January 17, 2012

Socially speaking, Tebow getting attention

Over the past few months Denver Broncos Quarterback Tim Tebow has gotten a lot of media attention; from radio talk show hosts arguing that he is (or isn't) a great quarterback to the headlines from his come-from-behind wins. And then... >>

BizReport | Social Marketing January 02, 2012

General Sentiment: Social media more optimistic

It may not sell newspapers or physical goods - although optimism doesn't stop sales, either - but according to General Sentiment, optimism did 'sell' more social media interest in 2011. General Sentiment reports that social media showed an increase in... >>

BizReport | Advertising archives November 30, 2011

Video ad consumption increases

According to comScore Americans streamed just over 21 hours of content in October; Google continued to drive online viewing with more than 160 million unique viewers watching just over 424 minutes each. The big news, though, sets with video advertising.... >>

BizReport | Viral Marketing October 19, 2011

Changes in viewing push more video online

As more consumers watch time-shifted video - of both pre-produced and original content - brands are pushing more into online video to engage those viewers. A new offering from vzaar may help some brands engage and may even open new... >>

BizReport | Social Marketing October 10, 2011

Who's on social media? Everyone and their grandmother, finds study

Okay, that may be a bit of an exaggeration, but new numbers from Experian/Simmons finds that 91% of US adults are accessing social media each month, and the percentages for younger adults skews even higher. ... >>

BizReport | Mobile Marketing July 29, 2011

Mobile Brands: Customer experience a priority

To this point, mobile may have been all about the convenience factor, but new research from OpinionLab finds that moving forward mobile will be about the experience - just as online and social have become. The data, conducted during the... >>

BizReport | Social Marketing June 27, 2011

Tool monitors socnets, offers insight

Monitoring the social space is one step easier now that a new tool from General Sentiment is out. Called Media Measurement Dashboard 2.0, the tool helps brands by monitoring social conversations to determine how consumers feel about certain topics. That,... >>

BizReport | Research archives April 21, 2011

Reports: Apple top mobile brand

Mobile headlines in 2011 have been about Android usurping Apple's hold on the mobile consumer base. Two new reports indicate that, strong push or not, Android is still far behind Apple in terms of market reach or consumer sentiment.... >>