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BizReport | Trends & Ideas archives March 05, 2007

New-media winners endear consumers with transparency, trust and generosity

There has been a shift in consumer values when it comes to branding and brand messages. Nowadays consumers want more honest, authentic relationships based on trust, self expression and connections, so stop selling and start building relationships.... >>

BizReport | Blogs & Content archives January 26, 2007

Forrester´s new study investigates risks and ROI of blogging

The report, entitled “The ROI Of Blogging: The “Why” And “How” Of External Blog Accountability” is based on results of research by a team led by Forrester’s Charlene Li, a Harvard M.B.A graduate, who interviewed businesses that already had blogs.... >>

BizReport | Trends & Ideas archives October 23, 2006

GM To Boost Digital Spending

Analysts are saying an advertising change is coming for General Motors. The auto company will begin shifting more advertising dollars into digital in the future, some are saying.... >>

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