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BizReport | Research archives October 24, 2013

Survey: More workers moving in with parents, underemployed

This will not come as a shock: Baby Boomers are making more than either Gen Xers or Gen Y. It stands to reason as Boomers have been in the job market longer. What is interesting, in a new report out... >>

BizReport | Research archives August 21, 2012

Study: Gen Y arming for tech-focused future

When it comes to getting ahead in the job market, Gen Yers are looking to technology for a boost. According to a new report from PayScale and Millennial Branding, Generation Y is looking to technology and smaller firms to help... >>

BizReport | Trends & Ideas archives August 05, 2011

New study reveals toddlers toying with technology

The children of Generation Y moms are being introduced to technology much earlier in life than those born of Generation X moms, found new research from Parenting Group. How young, you ask? Try 2 years of age.... >>

BizReport | Social Marketing November 01, 2010

Study: For social, brands may want Gen X

Give another high-five to Generation X. According to a recent Citrix online study, Gen X-ers are more likely to be found social networking at work than their younger Gen Y counterparts. While many experts have pushed the theory that younger,... >>

BizReport | Research archives January 15, 2010

Marketers must ready for a new kind of consumer

A new kind of consumer is coming to America and marketers need to ready for him. Over the next twenty to thirty years marketers are going to have to completely change their philosophy or risk alienating or simply missing many... >>

BizReport | Ecommerce archives October 27, 2009

Gen Y search online for offline brands

Some interesting insights into the shopping research behavior of Gen Y consumers have been unearthed by Hitwise Asia Pacific.... >>

BizReport | Social Marketing November 19, 2008

Luxury car brand embraces social networking

Earlier this year, Mercedes-Benz partnered with consumer community site Passenger to form Generation Benz, a social network they can use to conduct a dialogue with, and learn from, their youngest demographic. ... >>

BizReport | Social Marketing October 07, 2008

Are you maturing with the Millennials?

Companies will find themselves losing out on vast opportunities if they don't act now to invest in strategies aimed at the largest generation of the moment - the Millennials. Such are the findings of a survey conducted by the Economist... >>

BizReport | Social Marketing September 22, 2008

Catch Millennial eyes with electronic coupons

To get your printed coupon in front of a Millennial is hard work, to make them cut it out and use it is almost impossible. Why? Because the majority of Millennials get their information, and therefore marketing messages, online or... >>

BizReport | Ecommerce archives September 18, 2008

Millennials - Marketing to a new generation

Typically aged between 7 and 26, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. So, how should marketers approach... >>

BizReport | Research archives September 17, 2008

Study: Gen X/Y mothers use Internet differently

Online behavioral differences between Gen Y and Gen X mothers have been revealed in a recent study conducted by The Parenting Group and NewMediaMetrics.... >>

BizReport | Research archives July 24, 2008

What's the difference between Gen X and Gen Y?

The differences between Gen X and Gen Y’s use of digital technology have been made a little clearer, thanks to a recently released report from Forrester Research. The new insights should help marketers play the advertising generation game. ... >>

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