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BizReport | Research archives October 24, 2013

Survey: More workers moving in with parents, underemployed

This will not come as a shock: Baby Boomers are making more than either Gen Xers or Gen Y. It stands to reason as Boomers have been in the job market longer. What is interesting, in a new report out... >>

BizReport | Trends & Ideas archives August 05, 2011

New study reveals toddlers toying with technology

The children of Generation Y moms are being introduced to technology much earlier in life than those born of Generation X moms, found new research from Parenting Group. How young, you ask? Try 2 years of age.... >>

BizReport | Social Marketing November 01, 2010

Study: For social, brands may want Gen X

Give another high-five to Generation X. According to a recent Citrix online study, Gen X-ers are more likely to be found social networking at work than their younger Gen Y counterparts. While many experts have pushed the theory that younger,... >>

BizReport | Research archives January 15, 2010

Marketers must ready for a new kind of consumer

A new kind of consumer is coming to America and marketers need to ready for him. Over the next twenty to thirty years marketers are going to have to completely change their philosophy or risk alienating or simply missing many... >>

BizReport | Research archives September 17, 2008

Study: Gen X/Y mothers use Internet differently

Online behavioral differences between Gen Y and Gen X mothers have been revealed in a recent study conducted by The Parenting Group and NewMediaMetrics.... >>

BizReport | Research archives July 24, 2008

What's the difference between Gen X and Gen Y?

The differences between Gen X and Gen Y’s use of digital technology have been made a little clearer, thanks to a recently released report from Forrester Research. The new insights should help marketers play the advertising generation game. ... >>

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