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BizReport | Research January 15, 2010
Marketers must ready for a new kind of consumer
A new kind of consumer is coming to America and marketers need to ready for him. Over the next twenty to thirty years marketers are going to have to completely change their philosophy or risk alienating or simply missing many... >>
BizReport | Research September 17, 2008
Study: Gen X/Y mothers use Internet differently
Online behavioral differences between Gen Y and Gen X mothers have been revealed in a recent study conducted by The Parenting Group and NewMediaMetrics.... >>
BizReport | Research July 24, 2008
What's the difference between Gen X and Gen Y?
The differences between Gen X and Gen Y’s use of digital technology have been made a little clearer, thanks to a recently released report from Forrester Research. The new insights should help marketers play the advertising generation game. ... >>
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