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BizReport | Advertising archives October 29, 2019
Reports: More video ad dollars, engagement going online
New data out from PricewaterhouseCoopers (PwC) indicates digital advertising will continue to push past the television spend. Researchers with their Global Entertainment & Media Outlook report that in 2018 online advertising outpaced television by $36 billion, with brands and marketers... >>
BizReport | Blogs & Content archives May 21, 2015
Study: Video views on the up
Video continues to draw consumers' attention. That is the takeaway from a new FreeWheel report. The video platform reports that through Q1 2015 video videos increased 40% (vs. Q4 2014) while video ad views increased 45%. ... >>
BizReport | Blogs & Content archives August 14, 2014
Report: Online, TV viewing becoming similar
Television is television - and entertaining - even if the content is streamed online rather than viewed from a TV set. That's the takeaway from Freewheel's Q2 Video Monetization report which shows ad views are up, content viewing is up... >>
BizReport | Advertising archives December 06, 2013
Report: TV ads pushing engagement, intent
Don't count out television when it comes to purchase intent. That is one of the big takeaways from a new study out from Kantar Media and Placed, which shows that television ads in the lead-up to Black Friday pushed in-store... >>
BizReport | Advertising archives February 12, 2013
FreeWheel: More made-for-tv ads going online
While more original programming is hitting the online video space, for ads, more brands are using existing content to get their message across. According to new data out from FreeWheel, the 'standard' :30 TV commercial became the most used video... >>
BizReport | Viral Marketing November 14, 2012
Reports: Mobile video pushing higher engagement
When it comes to online and mobile video, long form content is quickly gaining ground. While short, user generated clips on sites like YouTube continue to make up the bulk of content viewed, new data shows long-form (streaming movies, TV... >>
BizReport | Mobile Marketing August 09, 2012
Report: Mobile consumption of professionally produced video doubles
Video advertisers pay attention: the end-product of your ad, editorial piece or funny content clip needs to look good. Good camera angles, good picture quality and good sound quality. According to new data from FreeWheel the mobile consumption of professionally... >>
BizReport | Advertising archives February 20, 2012
Video interest up, ad completion rates up, too
In December US video viewers watched more than 23 hours of content online - more than 43 billion video clips. But what is more interesting, to brands, about the video space is the increasing acceptance of video ads. Because while... >>
BizReport | Blogs & Content archives December 05, 2011
SAY Media release to profile, target non-TV viewers
A new release from SAY Media may help those in the video ad space better connect with a growing population of non-television viewers. While most Americans are still watching television programming, many aren't watching during traditional Prime Time hours -... >>
BizReport | Blogs & Content archives June 16, 2011
Study: Video wanted on all screens, all the time
Summer blockbusters or fall and winter Oscar nominees, new research shows younger viewers are likely watching movies on electronic devices as well as movie and television screens to feed their content craving. While the original box office run is safe... >>
BizReport | Advertising archives June 09, 2011
Limelight Networks: Shorter video ads viewed to completion
Video ads have proven to be effective at engaging consumers. According to research from Limelight Networks' EyeWonder Interactive Advertising Services group, video ads now account for nearly 13% of all video viewed online and 1.2% of all minutes spent viewing... >>
BizReport | Advertising archives May 30, 2011
Reports: Ecommerce video trending up
Each month the number of video views and video viewers seems to increase. Along with consumer traffic is more video advertising and sponsorships, but one recent report indicates the real campaign ROI might be in deploying actual video content not... >>
BizReport | Viral Marketing April 13, 2011
British SkyBroadcasting taps FreeWheel for video ads
British SkyBroadcasting (Sky) has tapped video technology hub FreeWheel to serve video advertising across several of its platforms and services. The move was preceeded by FreeWheel's opening of an office in London. Sky is the leading pay television provider in... >>
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