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BizReport | Blogs & Content archives July 26, 2011

Study: Video more important to younger men

Short-form content - movie trailers, music video, funny clips, sports highlights - remain the most viewed online video content, but the video landscape is rapidly changing. New research from Frank N. Magid Associates and Metacafe finds that younger consumers, specifically... >>

BizReport | Advertising archives December 22, 2010

Study: Local TV news ads driving awareness

From newspapers to local television news, many are decrying that ads are wasted in the space. A new report from Frank Magid Associates, Inc. says these ads aren't wasted. At least in the local television space. The report finds that... >>

BizReport | Viral Marketing March 02, 2010

Report: Consumers want local, mobile television

When it comes to consumers both inside and outside the large 3G networks, there is untapped potential for mobile marketers - if the video programming is there. A recent survey from Magid Media Labs found that mobile consumers want live,... >>

BizReport | Blogs & Content archives February 08, 2010

Report: Tablets point to always-on functionality

In the coming year, online and mobile marketers may have a new venue in which to operate: the always on venue. The release of Apple's iPad is only weeks away, upgrades of e-book readers are coming and now rumors that... >>

BizReport | Research archives February 02, 2010

Report: HDTV set owners don't necessarily have HDTV programming

It's another broadband type idiosyncrasy: HDTV set owners don't necessarily have HDTV programming. Much like consumers who purchased broadband/high speed ready computers in the early 2000's, the availability of the programming hasn't reached everyone owning the technology. A new report... >>

BizReport | Mobile Marketing July 13, 2009

Mobile users accessing content regularly

When it comes to mobile consumers, content does seem to be king. According to a recent report from Frank Magid Associates, 51% of mobile users access content via mobile at least once each week. Mobile consumes are spending more than... >>

BizReport | Research archives July 09, 2009

Study: Online video hits critical mass

Its official: online video has arrived for nearly the entire world population. According to a new study by Frank N. Magid Associates, commissioned by MetaCafe, 77% of US Internet consumers are watching online video clips with 43% watching weekly. In... >>