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BizReport | Advertising archives May 20, 2009
Study: Consumers less responsive to advertising
New research from marketing effectiveness tracking company, The Fournaise Marketing Group, shows that consumers were less responsive to ads during the first quarter of 2009 compared with the same period last year. ... >>
BizReport | Advertising archives January 23, 2009
Report: Brand building contributes to ad spend wastage
Retailing tycoon John Wanamaker famously said, "I know half my advertising is wasted. The trouble is, I don't know which half." If he were alive today, and read The Fournaise Marketing Group's Global Marketing Effectiveness report, he'd have to rephrase... >>
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